Breaking
2021 — Skipper & Le Batard launch Meadowlark Media $12.6M Series A led by DAZN, DraftKings, Wasserman DraftKings renews multi-year content deal in 2025 Netflix distributes The Comeback: 2004 Boston Red Sox Apple TV+ signs first-look unscripted film deal ~58 employees across New York & Miami 2021 — Skipper & Le Batard launch Meadowlark Media $12.6M Series A led by DAZN, DraftKings, Wasserman DraftKings renews multi-year content deal in 2025 Netflix distributes The Comeback: 2004 Boston Red Sox Apple TV+ signs first-look unscripted film deal ~58 employees across New York & Miami
Company Profile · Sports Media

Meadowlark Media

The creator-centric sports studio that turns rivalries, redemption and locker-room drama into podcasts, streaming video and prestige documentary film.

Meadowlark Media logo
MEADOWLARK MEDIA — New York & Miami. Founded 2021 by former ESPN president John Skipper and host Dan Le Batard. Logo shown as it appears in the studio's brand kit, reversed for dark backgrounds.

2021

Founded

$12.6M

Series A raised

~58

Employees

10+

Shows & films

The Dispatch

Two ESPN exiles, one storytelling company

How a Miami radio show became a multi-platform sports studio

In 2021, two of the most recognizable names in sports media walked out of the industry's biggest building and started over. John Skipper had run ESPN as president. Dan Le Batard had been one of its most distinctive on-air voices. Together they founded Meadowlark Media, a content studio built on a single, contrarian idea: that the storyteller matters more than the platform.

Meadowlark describes itself as "the creative studio behind some of the most engaging storytellers in sports media." Its focus is personality-driven storytelling - the kind of content where the host, the subject and the point of view carry as much weight as the final score. That thesis shaped everything from the shows it makes to the way it raised money.

The company anchors its output with The Dan Le Batard Show with Stugotz, a daily sports and culture program that acts as the front door to a wider network of shows. Around it sit programs like Pablo Torre Finds Out, South Beach Sessions and Nothing Personal with David Samson - the former Miami Marlins president's daily take on the business of sports.

But Meadowlark is not only a podcast company. It develops premium documentary and unscripted work for the biggest buyers in entertainment. Its catalog includes Good Rivals, a series on the USA-Mexico soccer rivalry, and The Comeback: 2004 Boston Red Sox, distributed by Netflix. It secured a first-look deal with Apple TV+ for unscripted films and a landmark distribution and sponsorship arrangement with DraftKings.

That range - daily audio on one end, prestige film on the other - is the point. A story arrives, and Meadowlark lets it choose its own format. Some become podcasts. Some become documentaries. The company's job is to match the medium to the material.

Skipper stepped down as CEO in 2024 but remains on the board and continues to advise. The studio he co-founded kept producing - a sign that a company built on many voices does not depend on any single one.

The Model

What it does, who it serves, why it works

A B2B content engine dressed as a fan's favorite podcast feed
WHAT IT DOES

Develops & produces

Meadowlark creates premium sports content across every format - radio, podcasts, streaming video and documentary film - anchored by personality-driven storytelling.

WHO IT SERVES

Buyers & fans

Direct customers are distributors and sponsors - DraftKings, Netflix, Apple TV+, DAZN. The end audience is sports fans across audio platforms, YouTube and streaming.

THE PROBLEM

Attention is scarce

Platforms are crowded and interchangeable. Meadowlark solves for the one thing that isn't: a trusted voice audiences actively choose to follow.

HOW IT'S DIFFERENT

Creator-centric

Rather than build around a platform, Meadowlark builds around storytellers - giving them creative freedom and moving their work up the value chain from audio to film.

BUSINESS MODEL

Licensing & sponsorship

Revenue comes from distribution, licensing, sponsorship and first-look deals with third-party buyers, not direct-to-consumer subscriptions.

THE MARKET

New sports media

It sits alongside Omaha Productions, The Ringer, Religion of Sports and 30 for 30 - part of a wave redefining how sports stories get told and sold.

"The creative studio behind some of the most engaging storytellers in sports media."
— Meadowlark Media, on itself
The Roster

Products & services

From daily audio to Netflix documentary
2021 · FLAGSHIP

The Dan Le Batard Show with Stugotz

The daily sports-and-culture talk show that anchors the Le Batard & Friends Network across audio, video and social.

2023 · PODCAST

Pablo Torre Finds Out

Investigative and interview-driven show from Peabody Award-winning journalist Pablo Torre.

2021 · PODCAST

Nothing Personal with David Samson

Daily sports-business show from the former Miami Marlins president.

2021 · INTERVIEW

South Beach Sessions

Dan Le Batard's long-form conversations with athletes and cultural figures.

2022 · DOC SERIES

Good Rivals

Documentary series on the USA-Mexico soccer rivalry, produced for streaming.

2024 · NETFLIX

The Comeback: 2004 Boston Red Sox

Documentary chronicling the Red Sox' historic championship run, distributed by Netflix.

The Cap Table

$12.6M, spread on purpose

A Series A designed so no single investor could dominate

In April 2021, Meadowlark raised a $12.6 million Series A. The notable detail wasn't the size - it was the structure. No investor put in more than $2 million, and none less than $500,000, an intentional effort to spread equity relatively evenly across a broad group of backers.

The round drew sports and media heavyweights: DAZN, where Skipper had been chairman; DraftKings; Snap chairman and former Sony Pictures chief Michael Lynton; plus EMJ Ventures, Verance Capital, Wasserman and Carmen Busquets. The proceeds funded key hires and the studio's first slate of projects.

Figures per Deadline, The Hollywood Reporter, Sportico and SportBusiness reporting, April 2021.

Series A total
$12.6M
Max per investor
$2.0M
Min per investor
$0.5M
DraftKings deal*
~$50M

*Reported total value of the multi-year DraftKings content deal, not equity.

The Record

Timeline

Five years, one studio, many stories
2021

Meadowlark Media launches

John Skipper and Dan Le Batard found the sports content studio and creator network.

2021

$12.6M Series A

Funding closes with DAZN, DraftKings, Michael Lynton, Wasserman, Verance Capital and others.

2021

DraftKings content deal

A multi-year distribution and sponsorship agreement reported at roughly $50M.

2022

Documentary slate expands

Releases including the USA-Mexico soccer series Good Rivals broaden the catalog.

2024

Netflix film & leadership change

The Comeback: 2004 Boston Red Sox arrives; Skipper steps down as CEO but stays on the board.

2025

DraftKings deal renewed

A multi-year extension keeps the core shows in place across audio, TV and social.

Watch & Listen

Interviews & show demos

Meadowlark's storytellers, in their own feeds
Questions

Frequently asked

Who founded Meadowlark Media?

It was founded in 2021 by former ESPN president John Skipper and longtime on-air host Dan Le Batard.

What does Meadowlark Media do?

It is a sports content studio and creator network that develops and produces premium podcasts, streaming video and documentary film for third-party buyers.

How does Meadowlark Media make money?

Through distribution, licensing, sponsorship and first-look deals with partners such as DraftKings, Netflix and Apple TV+ - a B2B content model rather than direct-to-consumer sales.

What are Meadowlark's best-known shows?

The Dan Le Batard Show with Stugotz, Pablo Torre Finds Out, South Beach Sessions and Nothing Personal with David Samson, plus documentaries like Good Rivals and The Comeback: 2004 Boston Red Sox.

Is John Skipper still running Meadowlark Media?

Skipper stepped down as CEO in 2024 but remains on the company's board and continues to advise it.

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