The CRM and investor portal that private markets run on.
Private markets are, at their core, a relationship business. Money moves between general partners who deploy capital and limited partners who supply it, and the paperwork of that movement - commitments, capital calls, quarterly reports, diligence memos - has for decades lived in a patchwork of spreadsheets, shared drives and email chains. InvestorFlow, founded in San Francisco in 2015 by Todd Glasson, set out to replace that patchwork with a single system built specifically for the way alternative asset managers actually work.
The company describes what it makes plainly: a CRM and investor portal for private markets, built on Salesforce and layered with AI. That description hides an unusual bet. Rather than compete with the world's largest CRM, InvestorFlow builds on top of it - taking Salesforce's engine and teaching it the vocabulary of private capital. The result is what the industry calls a "smart UI," a private-markets-specific data model and interface where a generic CRM would otherwise ask a private equity firm to bend its business to fit software designed for selling widgets.
Today more than 200 firms run on the platform, including 25 of the top 50 alternative asset managers. Taken together, those clients represent over $6 trillion in assets, 750 funds and roughly 90,000 limited partners - a scale that makes InvestorFlow less a productivity tool and more a piece of industry infrastructure.
A fund's life runs in three long acts. First, capital formation - the years of meetings, follow-ups and commitments it takes to raise a fund. Then capital deployment - sourcing deals, running diligence and moving from a first conversation to a signed transaction. Finally, investor services - keeping the limited partners who wrote the checks informed, reported to and re-committed for the next fund.
In most firms those three acts live in three disconnected systems, and the seams between them are where relationships quietly leak. A fundraiser forgets which LP asked about a co-investment. A deal team loses track of an opportunity that surfaced six months early. An IR team spends a week assembling a report that should take an hour.
InvestorFlow's argument is that these were never meant to be separate systems. By putting the full fund lifecycle on one platform, the firm turns scattered context into a single source of truth - and then applies AI to the part humans do worst at scale: remembering the right detail at the right moment. Its AI, powered by OpenAI, reads emails and meeting notes and turns them into structured intelligence, and builds target lists of LPs or deals rather than leaving analysts to comb through databases by hand.
Identify the right limited partners with AI-generated target lists, track every commitment, and close funds faster.
Capture more opportunities, prioritize the right deals, and manage the workflow from diligence to close end to end.
Personalize investor engagement, streamline reporting, and manage every LP relationship through a secure portal.
Reach the fast-growing private wealth channel with tools built for advisor-led distribution of alternatives.
Vertical editions pre-configured for private equity, private credit, real assets and commercial real estate workflows.
OpenAI-powered extraction turns emails and meetings into structured signals and surfaces intelligence across the platform.
Generic CRMs ask a fund to adapt to software built for other industries. InvestorFlow inverts that:
Firms weighing InvestorFlow typically compare it against:
InvestorFlow sells enterprise B2B SaaS. Alternative asset managers subscribe to the platform as an industry-specific cloud built on Salesforce, with revenue scaling by seats, funds, LPs and the modules deployed - capital formation, deployment, investor services, private wealth - plus professional services for implementation. A third-party estimate places annual revenue in the range of $25 million.
The company's edge is domain expertise as much as code. Its core CRM, FundEngine, was incubated inside Blackstone before being spun out and merged into InvestorFlow in 2022 - meaning the workflows encoded in the software were first pressure-tested at one of the largest managers in the world. Founder Todd Glasson has spent his career on this single problem, from Pilot Software in 1996 through Silver Oven, the first digital agency focused on investment management.
That specialization compounds. Rather than chasing adjacent markets, InvestorFlow has gone deeper into the one it knows - adding private credit and real assets clouds, then acquiring UK proptech Coyote Software in 2024 to bring commercial real estate's front office, 80,000-plus assets and a European footprint onto the platform.
Todd Glasson launches InvestorFlow to build cloud-based investor portals connecting asset managers with their limited partners.
InvestorFlow merges with Cloud Theory's Blackstone-incubated FundEngine CRM and raises a $30M Series A from Ambina Partners; Glasson becomes CEO of the combined company.
Vertical clouds for private equity, private credit and real assets deepen the platform's workflow specialization.
InvestorFlow acquires UK proptech Coyote, adding 80,000+ real estate assets and expanding into Europe and commercial real estate.
The platform centers on "AI-Powered Intelligence for Private Markets," powered by OpenAI across its modules.
The CRM at InvestorFlow's core, FundEngine, was incubated inside Blackstone before being spun out and merged in.
Founder Todd Glasson began his tech career in 1996 at Pilot Software, later acquired by SAP.
InvestorFlow doesn't compete with Salesforce - it's built on top of it as a private-markets layer.
The platform tracks about $6 trillion in assets - more than the GDP of most countries.
Its Coyote real estate product covers over 500 million square feet of property.
Offices span San Francisco, New York and London, following its enterprise client base.
It provides a purpose-built CRM and investor portal for private markets firms, covering fundraising (capital formation), deal sourcing and execution (capital deployment), and LP engagement and reporting (investor services) on one AI-powered platform built on Salesforce.
More than 200 alternative asset managers - private equity, private credit and real assets firms - including 25 of the top 50, representing over $6 trillion in assets, 750 funds and about 90,000 limited partners.
Todd Glasson founded InvestorFlow in 2015. He remains Founder and CEO after the 2022 merger that formed the combined company.
It is built specifically for private markets on top of Salesforce, with pre-built data models for LPs, commitments, funds and deals, plus AI that extracts intelligence from emails and meetings - capabilities a horizontal CRM does not provide out of the box.
InvestorFlow raised a $30 million Series A from Ambina Partners announced in April 2022, and later used Ambina backing to acquire Coyote Software in 2024.
Product demos, webinars and client stories are published on InvestorFlow's site and its LinkedIn page - including AI-driven capital formation and capital deployment walkthroughs. Search "InvestorFlow" on YouTube for interviews and platform demo videos.