Geniemode.

For decades, sourcing a season's worth of dresses or dinner tables meant working a rolodex - agents, buying houses, and middlemen scattered across factory towns, each guarding their margins and their contacts. Prices were opaque, samples were slow, and a mistake could cost a retailer a whole selling season. Geniemode, founded in Gurugram in 2021, set out to replace that rolodex with software.

The company is a business-to-business, cross-border sourcing and supply-chain platform. It connects global retailers and brands with a vetted network of manufacturers across four categories: apparel, home textiles, furniture, and accessories. Rather than simply making introductions, Geniemode manages the full procurement cycle - sample development, manufacturing, quality control, compliance, inventory, payments, logistics, and final delivery.

The pitch to a buyer is straightforward: place an order and watch cost transparency at every step, with smaller minimum-order quantities and faster turnaround than the traditional agent model allows. The pitch to a manufacturer is equally plain: reliable orders from creditworthy global brands, with the paperwork and logistics handled.

That two-sided value showed up early. Geniemode billed roughly $320,000 in revenue within two months of launching in May 2021 - a signal that buyers were hungry for a cleaner way to source. The founders knew the terrain. Amit Sharma, co-founder and CEO, and Tanuj Gangwani spent two decades inside India's ecommerce industry at companies including Limeroad, Fabfurnish, and FashionandYou. They had lived the messy backend of fashion retail and decided to build the layer underneath it.

The incumbents in global sourcing are trading houses and buying agents - think Li & Fung and thousands of smaller intermediaries - plus a newer wave of platforms such as Fashinza and Showroom B2B. Geniemode's argument is that it collapses the fragmented agent chain into a single, technology-run service where the buyer sees cost at every step.

Two features stand out. First, small minimum-order quantities open sourcing to mid-market and boutique buyers who could never meet a factory's usual thresholds. Second, the platform pairs sourcing with integrated logistics, compliance, and payments, so a buyer is not stitching together five vendors to move one order across borders.

There is also a financial signal that is unusual for a startup at this stage: Geniemode reported closing FY2025 at $140M+ in gross merchandise value with a positive EBITDA run-rate of more than $2M. Growth and profitability at the same time is rare, and it reflects a model that charges for the sourcing service itself rather than subsidizing transactions to buy volume.

The company positions itself as sourcing infrastructure for the lifestyle-goods economy - the plumbing beneath retail shelves in the US, UK, Europe, and Latin America, sourced largely from India and Bangladesh.