BREAKING 2am VC closes Fund I at USD 10M, opens Fund II in March 2025 45+ India bets and counting - Newme, Apna Mart, FirstClub 2011 Brendan lands in Silicon Valley with $1,200 from grandma WAG! the dog-walking app he co-founded trades on NASDAQ as PET $300M from SoftBank's Vision Fund into Wag! 3 offices: Mumbai - Bengaluru - Los Angeles 50M+ users on the social app he sold to IAC in 2014 BREAKING 2am VC closes Fund I at USD 10M, opens Fund II in March 2025 45+ India bets and counting - Newme, Apna Mart, FirstClub 2011 Brendan lands in Silicon Valley with $1,200 from grandma WAG! the dog-walking app he co-founded trades on NASDAQ as PET $300M from SoftBank's Vision Fund into Wag! 3 offices: Mumbai - Bengaluru - Los Angeles 50M+ users on the social app he sold to IAC in 2014
PERSON / INVESTOR / FOUNDER

Brendan
Rogers

The American GP who keeps a toothbrush in Mumbai, a calendar in Bengaluru, and a back-of-mind worry about Sand Hill Road. He writes checks at 2am, when the right founders are still working.

CO-FOUNDER / 2AM VC EX-WAG! (NASDAQ: PET) MUMBAI / BLR / LA
Brendan Rogers
Filed: Brendan Rogers, on location
DISPATCH NO. 01

The man at 2am.

A Wag! co-founder. A 45-deal India investor. A guy who decided that the most interesting venture story of the next decade is not happening in San Francisco.

Brendan Rogers does not sit still. On any given Tuesday he is somewhere between Bandra, a Bengaluru coffee shop, and a delayed flight to LAX. The job, as he tells founders, is to be where the deals are. The deals, he has decided, are in India.

2am VC, the firm he co-founded in 2021 with Hershel Mehta, is what happens when a Silicon Valley operator stops flying in for conferences and starts paying rent in the subcontinent. The thesis is unambiguous: India-only, early-stage, sector-agnostic, Gen Z. The name is a wink at when the best founders are awake. Fund I closed at USD 10 million. By the time Fund II was announced in March 2025, the team had written more than 45 checks - into companies like Newme, Apna Mart, and FirstClub - and built offices in Mumbai, Bengaluru, and Los Angeles.

The pitch to LPs is part operator credibility, part geography. Brendan is the bridge: he speaks Silicon Valley fluently because he lived through the part where it hurts. He moved to California in 2011 with $1,200 his grandmother handed him. He did not have a deck, a degree from Stanford, or a soft landing. He had cash for about three weeks of rent and an intuition that the internet was going to keep getting weirder.

His first company, Gamechanger Labs, was a social discovery service - early-2010s vintage, a kind of pre-Tinder for meeting new people. It grew to more than 50 million users across ten-plus countries before IAC acquired it in 2014. That same year, he co-founded Wag!, the on-demand dog-walking platform that would become the most cited example of how venture capital, mobile-first design, and a deeply American obsession with pets could collide in a single business. Wag! raised over $360 million in venture funding, including a $300 million check from SoftBank's Vision Fund in 2018. It went public on NASDAQ via SPAC in 2022 under the ticker PET. The company is no longer his daily job, but the cap table arithmetic of being on a public ticker tends to follow a person around.

Most founders who exit one big thing build a smaller version of the same thing. Brendan did something stranger. He pivoted to a different country.

We believe India is the next Silicon Valley. Global venture funds are dying for access to early-stage deals in the subcontinent.
- Brendan Rogers, on the founding thesis of 2am VC

The case for India, in Brendan's telling, is not just demographic. It is timing. The country has cheap data, a deep pool of technical talent, a generation of founders who grew up on YouTube tutorials, and - critically - a Gen Z consumer who will spend the next thirty years shaping how a fifth of humanity buys, banks, and watches. He likes to point out that this is not a thesis with a quarterly exit. It is a thirty-year bet on a country becoming a different country.

What separates 2am from the dozens of other India funds is, on paper, simple: speed, transparency, founder-friendliness. In practice that means term sheets in hours not weeks, no information asymmetry games, and a fund that treats SAFEs and iSAFEs as the default rather than the exception. Brendan has talked openly about wanting to be the firm that founders compare other firms against. The benchmark is not a thesis document. It is the phone call you make at 11pm when something breaks.

The book on Brendan

He is loud about being American in a country full of brilliant local investors. He thinks this is an advantage, not a liability. Cross-border deal flow is real, and a portfolio company that wants to raise its Series B in California needs an investor whose Rolodex actually rings in California. Brendan is that investor. He has spent more than a decade building relationships on Sand Hill Road, in the LA tech corridor, and in the alumni networks of every major Y Combinator batch in living memory. He brings that book into Indian deals.

He is also unusual in being public. Indian venture, with a few exceptions, tends to operate through quiet WhatsApp groups and clubby coffee shops. Brendan tweets, posts long-form on LinkedIn, sits for podcasts, shows up at TechSparks, takes the speaker slot at EMex Americas. He is happy to argue in public about the India macro story. He thinks visibility is part of the job, especially when half your LPs are sitting in Menlo Park and have never set foot in Andheri.

The personal story has a useful symmetry. He arrived in America with $1,200 cash, no plan, and a grandparent's blessing. He is now telling young Indian founders that capital follows conviction and that the geographic accident of where you were born matters less every year. It is the same speech, with the coordinates flipped.

There is a quieter side to the work. Brendan has spent years advising and mentoring at accelerators, universities, and corporate programs in LA, Silicon Valley, and South Korea. He has contributed to Forbes. He sits in the kind of WhatsApp groups where a 22-year-old can ask whether to take a strategic check from a competitor and get an answer in twelve minutes. The investments are the obvious output. The reputation is the compounding asset.

Fund II and what comes next

In March 2025, 2am VC announced Fund II. The plan, according to the firm, is to back up to thirty more Indian startups, primarily at pre-seed and seed, across consumer tech, fintech, food and beverage, AI, and global SaaS coming out of India. The check sizes will stay early. The thesis - India only, Gen Z first, sector agnostic - is unchanged. The pace is what changes. Brendan has been telling founders that Fund II is the version of 2am that does not have to apologize for being new.

The bigger question is whether the firm grows beyond him. Right now, 2am VC is a small team punching at a heavy weight. The Mumbai office runs the day-to-day. The Bengaluru presence keeps the engineering talent pipeline warm. The LA outpost is the LP-facing front door for American family offices and emerging-manager allocators who want India exposure but do not want to fly to India. As fund sizes scale, that geography will need to scale too. Brendan, for now, is the synapse connecting them.

Ask him what victory looks like and he does not answer in fund-return terms. He answers in vibes. He wants 2am to be the firm a 19-year-old in Pune mentions on a podcast in 2034. He wants the term sheet to be a meme. He wants founders to call him at 2am and not feel weird about it. He wants the bet on India to look obvious in hindsight, the way a lot of bets do once the second decade is over.

It is the kind of plan you cannot really test until 2055. Which is, in his telling, the entire point.

venture capital india gen z cross-border early-stage founder-friendly wag! silicon valley
DISPATCH NO. 02 / BY THE NUMBERS

The math of 2am.

45+
India investments
$10M
Fund I size
3
Office cities
30
Years of thesis

Where Brendan's career capital sits

Wag! raised
$360M+
SoftBank check
$300M
Gamechanger users
50M+
2am Fund I
$10M
Arrival kit (2011)
$1.2K
DISPATCH NO. 03 / TIMELINE

The receipts.

2011
Moves to Silicon Valley with $1,200 from his grandmother.
2014
Co-founds Gamechanger Labs. Social discovery hits 50M+ users in 10+ countries. IAC acquires.
2014
Co-founds Wag!, the on-demand dog-walking platform.
2018
Wag! takes a $300M check from SoftBank's Vision Fund.
2021
Co-founds 2am VC with Hershel Mehta. Closes USD 10M Fund I.
2022
Wag! lists on NASDAQ under ticker PET.
2025
2am VC announces Fund II. Up to 30 Indian startups, pre-seed and seed.
DISPATCH NO. 04 / SCRAPBOOK

Quirks & receipts.

Origin

The $1,200 plane ticket

Grandma's money. A one-way to California in 2011. No job lined up. The opening chapter every founder hopes their grandkids will quote back.

Brand

Why 2am

The fund is named for the hour at which the right founders are still working. It is also, helpfully, exactly when an American GP can take a call from Mumbai without canceling dinner.

Ticker

NASDAQ: PET

Wag!, the company he co-founded, trades under the ticker PET. Most people get a sweater. He got a stock symbol.

Habit

Three time zones

Mumbai, Bengaluru, Los Angeles. He has been quoted calling himself the eyes and ears of Silicon Valley in India. The flight statuses agree.

Pulpit

Public by design

Talks at TechSparks. Speaker at EMex Americas. Long posts. Podcast features. In a clubby industry, he picks the loud lane.

Network

The mentor circuit

Has advised accelerators and universities in LA, Silicon Valley, and South Korea. The compounding asset is the Rolodex.

DISPATCH NO. 05 / IN HIS OWN WORDS

On the record.

Speed, transparency, and founder-friendliness - that is how we want to be known.
- Brendan Rogers, on the 2am VC playbook
DISPATCH NO. 06 / WATCH

Video.

Brendan Rogers on the Geeks of the Valley podcast: From Silicon Valley to VC in India.

DISPATCH NO. 07 / WHERE TO FIND HIM

The Rolodex.

Firm2am VC LinkedIn/in/brendanprogers X / Twitter@2amvc Instagram@brendanprogers YouTubeGeeks of the Valley Crunchbase/person/brendan-rogers SpeakingEMex Americas Direct linebrendan@2amvc.com

Pass it on.