Standards first.
Products second.
Most infrastructure companies build the product first and figure out standards later. ZeroDev flipped the script. Derek Chiang was involved in writing the ERC-4337 spec before Kernel existed. That put ZeroDev in the room when the account abstraction standard was being shaped - and gave Kernel a structural advantage over competitors who were implementing someone else's design decisions.
The same pattern held with ERC-7579. When the modular smart account standard was being formalized, ZeroDev was first to implement it - building a wallet architecture where validators, executors, and hooks can be swapped like plugins without touching the core account. This is what lets a developer using Kernel swap from a passkey validator to a WebAuthn biometric validator without a redeployment.
For EIP-7702 - the Ethereum Pectra upgrade that lets existing EOA wallets transform into smart accounts - ZeroDev built a live playground at 7702.zerodev.app before most teams had even finished reading the spec. Early mover advantage, not as a marketing position, but as a technical one.