Most finance teams do not have a spending problem. They have a visibility problem. The $40,000 invoice surfaces only after it clears the account; the $4 coffee never gets a receipt at all. Weel, the Sydney company formerly known as DiviPay, built its business on closing that gap - making sure every expense a company makes is captured the moment it happens, and lands in the accounting system without a month-end scramble.
The platform bundles what used to be several separate tools. Finance teams issue virtual and physical Visa cards with spend limits already baked in, set budgets and approval rules that enforce policy before money moves, automate accounts payable with AI that reads invoices, and watch every transaction arrive in a real-time feed. Receipts are scanned by phone, matched automatically, and reconciled against Xero, MYOB or QuickBooks.
The company began in 2016 as DiviPay, a consumer bill-splitting app dreamed up by two people who had met on Westpac's innovation team. Co-founders Daniel Kniaz and Russell Martin pivoted from splitting dinner bills to a much less glamorous but far larger market - the everyday grind of business expense management. That pivot, plus a 2022 rebrand to Weel, defines the company today.
What sets Weel apart is less a single feature than a posture. Rather than chase the multi-currency financial-operations breadth of a rival like Airwallex, Weel went deep on the Australian and New Zealand market: local accounting integrations, local bank feeds, and support for the businesses larger players often skip - not-for-profits, charities, NDIS providers, schools and aged-care operators.
“We want every expense to be captured, completely. From the $4 coffee, to the $40,000 invoice, we want to take the hard work out of managing company money.”
Weel - Company mission
The numbers suggest the approach is working. Weel says it now serves more than 4,000 finance teams and 60,000-plus cardholders across Australia and New Zealand. Payment volumes climbed from roughly $250 million a year in 2022 to $500 million in 2024, and the company reports passing $1 billion in cumulative payments. Named customers span the recognisable - Canva, Michael Hill, OzHarvest, Ray White - and the everyday small businesses that make up the bulk of the base.
Growth like that, the founders have said, came largely by word of mouth: finance teams recommending the tool to other finance teams. In a category where the product's main job is to be quietly reliable, that is arguably the most telling metric of all.
