The lightning-bolt "S" - a moving box tipped into motion. Shot plain, black on black, the way a wordmark should stand when the product does the talking.
The operating system that took the moving industry off the clipboard and put it in the cloud.
There is a certain kind of business that Silicon Valley reliably ignores, and the American moving company is close to the platonic example. It runs on paper - carbon-copy bills of lading, printed estimates, a whiteboard for dispatch and a phone that rings into voicemail on a Saturday afternoon.
Supermove's founding idea is that this is not a hopeless market but an unclaimed one. The company, started in San Francisco in 2019 by Wonjun Jeong and Mark Miyashita - both Berkeley computer science graduates, Jeong an engineer out of Facebook and Pinterest - sells a single piece of software that a moving company uses to run itself end to end: sales, scheduling, dispatch, the crew's job forms, customer signatures, payments, and finally the accounting and payroll that close out a move.
The origin story is the kind founders like to tell because it happens to be true. Jeong moved repeatedly - by his own account more than twenty times - and every mover he hired handed him the same paper contract, as if the internet had simply skipped the industry. That is annoying if you are a customer. If you are an engineer, it is also a specification.
What makes the pitch coherent is the decision to own the entire workflow rather than a slice of it. Plenty of tools will sell a moving company a CRM, or a payments processor, or a scheduling calendar. Supermove's wager is that operators do not want six vendors stitched together; they want one system where a lead becomes a job becomes an invoice becomes a paycheck, without anyone retyping a customer's address four times.
This is the boring, powerful logic of vertical SaaS: build the software so deeply into a business's daily operation that removing it would mean re-learning how to work. Harder to build, much harder to rip out. It is also why the company shipped not one app but several - an Office app for the back office, a Crew app for the people actually carrying the couch, an Estimator for surveys, a Storage app for the warehouse.
The investors noticed. In January 2022 Supermove raised an $18 million Series A led by Andreessen Horowitz, with returning backer Founders Fund and angels from DoorDash, Pilot, Scale and Slack. a16z's David Ulevitch joined the board. It is a familiar a16z move - find an old industry, find the software nobody built for it, write the check before anyone else Googles the market size.
The more recent chapter is AI, and here Supermove picked a problem that is easy to describe and expensive to ignore: the missed call. A moving company that does not answer the phone at 8pm loses the booking to one that does. In early 2025 Supermove launched AI Voice Agents - human-sounding software that answers every inbound call, including nights, weekends and holidays, qualifies the lead and books the job. Some operators run it only after hours to catch revenue they were leaking; others keep it on during the day so the human team can handle overflow. The framing is deliberate. This is AI as coverage, not replacement.
Supermove is sold to moving and storage companies - from single-truck local operators to multi-location firms. The product bundles the jobs a mover would otherwise do across a stack of disconnected tools and a lot of paper.
Capture leads, build virtual and in-home estimates, follow up automatically, and close with digital signatures instead of a printed contract.
Dispatch crews, schedule trucks, track GPS location in real time, and manage jobs from a single command center.
The mobile Crew app handles digital bills of lading, inventory, timesheets and on-site e-signatures - built for the person carrying the box.
Integrated payment processing, invoicing, accounting and payroll automation so the money side finishes with the move.
AI Voice Agents answer 24/7, qualify leads and book jobs; the AI Sales Copilot works leads and lifts closing ratios.
The Storage app tracks warehouse inventory and storage accounts for moving-and-storage operators.
Command center for sales, scheduling, dispatch, invoicing and reporting.
Mobile app for movers: digital BOLs, inventory, timesheets, e-signatures.
Virtual and in-home survey tool for accurate move estimates.
Storage and warehouse management for moving-and-storage firms.
Works leads, automates follow-up and boosts closing ratios.
Human-sounding AI answering every call, qualifying and booking jobs.
Supermove sums up its values with an acronym that spells the job: MOVERS - Move at super speed, Own don't rent, Value people & ideas, Empathize with customers, Reason from first principles, and "Say it like Fred." The team leans on offsites and a build-with-your-customer ethos; the first product was prototyped alongside a real California moving company rather than in a conference room.
The cap table reads like a vote of confidence from operators-turned-investors. Founders Fund backed the company early and returned for the Series A. Andreessen Horowitz led that round and took a board seat. The angel list - DoorDash, Pilot, Scale, Slack alumni - skews toward people who have built logistics and B2B software before, which is roughly the crowd you want when your customers drive trucks.
Wonjun Jeong and Mark Miyashita start Supermove to digitize moving companies.
Office, Crew and Estimator apps roll out, built alongside a California moving company.
Andreessen Horowitz leads; Founders Fund returns; David Ulevitch joins the board.
AI added to automate lead follow-up and lift closing ratios.
AI phone agents answer calls 24/7 and book jobs - the company's biggest release of the year.
Supermove is cloud software that lets moving and storage companies run their entire operation - sales, scheduling, dispatch, crew management, e-signatures, payments and accounting - in one platform instead of on paper.
It was founded in 2019 by Wonjun Jeong (CEO) and Mark Miyashita (CTO), both Berkeley computer science graduates. Wonjun previously engineered at Facebook and Pinterest.
Supermove raised an $18M Series A in January 2022 led by Andreessen Horowitz, with Founders Fund and angels from DoorDash, Pilot, Scale and Slack participating.
Launched in 2025, they are human-sounding AI agents that answer every inbound call - including nights, weekends and holidays - qualify leads and book moves, reducing missed calls and manual work.
It competes with other moving-company software such as SmartMoving, MoveitPro, Elromco, Chariot, Movegistics and Moverbase.