Personalized video, made human and automatic - a storytelling platform that grew from memory care into a sales engine for entire industries.
OneDay, the personalized video platform, photographed as its own brand mark - Dallas, Texas. The company built its name recording the life stories of senior living residents before carrying the same idea into apartments and funeral homes.
OneDay began with a small, human problem: the stories people carry tend to disappear with them. Founded in Dallas in 2012 by Clint Lee and John Boaz, the company built software to capture and preserve the life stories of people living in senior communities. A staff member would open the app, follow a prompt about childhood or family, hit record, and within seconds a family across the country could watch a parent or grandparent tell it in their own voice.
That product - OneDay for Senior Living, launched in 2017 - did something the founders may not have fully planned. It didn't just comfort families; it filled rooms. Communities found that authentic video built trust faster than a brochure or a tour, and trust is what moves a family from "considering" to "moving in." OneDay had quietly discovered that a story is also a sales tool. The rest of the company's history is the working-out of that single insight across industries that, on the surface, have nothing in common.
OneDay creates and automates personalized videos that help teams connect faster, stay authentic, and close more deals.OneDay - company description
Figures compiled from OneDay press releases and coverage in Dallas Innovates, Senior Housing News, and Crunchbase. Community counts are company-reported and approximate.
At its core, OneDay is an all-in-one platform for personalized video. A team member records a short, direct-to-camera message on a phone or desktop, personalizes it for a specific person, and sends it by text, email, or social in seconds. The platform keeps everything on-brand, syncs to the CRM, and reports back on who watched and for how long.
The bet underneath the product is simple and a little contrarian: in an inbox full of templated outreach, a real human face is the differentiator. A leasing agent, a senior living advisor, or a funeral director isn't selling a commodity - they're helping someone make an emotional decision. Video carries tone, warmth, and sincerity that text strips away.
What OneDay adds is the part that usually kills good intentions: consistency and follow-through. Recording one thoughtful video is easy. Doing it forty times a day, keeping it on-brand, and knowing which ones landed is not. OneDay's automation and analytics turn a nice gesture into a repeatable workflow - which is exactly what a business can build a number on.
OneDay's product line is really the same platform, tailored to the emotional decision each industry helps its customers make.
Prompts and records residents' life stories, shares them instantly with families, and helps communities build trust and increase occupancy. The flagship product and still the company's largest footprint.
A PropTech video platform for multifamily real estate that personalizes the leasing process, letting agents connect with prospective and current residents by video. Led by PropTech veteran Mike Davis.
Built for the funeral and memorial industry, helping families capture and share tributes and stories at the moments that matter most.
AI scriptwriting, teleprompter tools, automated delivery, and engagement tracking. AVA's quiet trick is the teleprompter: give a nervous person their words and they stop performing and start talking.
The pandemic is the clearest illustration. When lockdowns cut families off from senior living residents, video stopped being a nice-to-have. OneDay reported its business doubling in roughly three months in 2020 - from about 2,000 communities to about 4,000. The crisis didn't create the need; it revealed one that was already there.
OneDay sits in the personalized and asynchronous video category alongside tools like BombBomb, Vidyard, Covideo, and Loom. What sets it apart is focus. Where general video-messaging tools sell to anyone with an inbox, OneDay goes deep into specific industries - senior living, multifamily, funeral - learning the workflows, the prompts, and the emotional stakes of each.
That vertical depth shows up in the product: prompts written for a memory-care resident, leasing flows for an apartment tour, tribute tools for a grieving family. A horizontal competitor gives you a camera and a link. OneDay gives you a script, a teleprompter, an audience-specific workflow, and a report on what happened next.
Its design philosophy is worth naming because it cuts against the grain of the moment. Most "AI video" tools race to remove the human - synthetic avatars, cloned voices, generated faces. OneDay's AVA does the opposite. It automates the friction around the person - the blank page, the awkward setup, the follow-up - so a real human can simply show up and be real on camera.
In the wider market, OneDay is a mid-stage, vertically-focused SaaS company: past the scrappy startup phase, funded through Series B, embedded in industries where relationships still close deals. That's a defensible place to stand while the rest of the software world debates how much of a sales conversation a machine should pretend to have.
Smart Automation. Human Storytelling.
Go from idea to camera-ready in seconds.
Connect faster, stay authentic, and close more deals.
OneDay runs a B2B SaaS subscription model, licensing its platform to businesses on recurring plans - typically per community or per seat - with higher tiers layering in AI features, automation, CRM integration, and analytics.
Its expertise is a rare pairing: on one side, the craft of storytelling and the psychology of trust; on the other, the plumbing of automation, CRM sync, and mobile video capture. The company's leadership has deliberately imported operators who know their verticals, such as bringing on a 25-year PropTech veteran to launch the multifamily division rather than treating apartments as an afterthought. The result is a company that understands both why a story moves a family and how to make that story happen five thousand times over.
Around $24-25 million raised to date, from investors who back founder-led software companies.
Clint Lee and John Boaz start the company in Dallas around the idea of preserving personal stories.
The platform begins prompting and recording residents' life stories and sharing them with families.
OneDay closes a $5.2M Series A led by Silverton Partners as its business doubles during COVID-19.
Launches Convey for apartment leasing and raises a $19M Series B led by Volition Capital.
OneDay introduces AVA, an AI video assistant, folding scriptwriting and automation into the platform.
OneDay is a B2B SaaS platform that lets businesses record, personalize, and automate short videos to connect with customers and drive engagement, conversions, and sales.
Senior living communities, multifamily apartment operators, and funeral/memorial homes - roughly 5,000 senior living communities across the U.S., U.K., and Canada, plus real estate and sales teams.
OneDay was co-founded by Clint Lee (CEO) and John Boaz and is headquartered in Dallas, Texas.
OneDay has raised roughly $24-25 million, including a $5.2M Series A (Silverton Partners, 2020) and a $19M Series B led by Volition Capital in 2021.
AVA is OneDay's AI video assistant, providing AI scriptwriting, teleprompter tools, automated video delivery, and engagement tracking so users can create videos quickly.
Sources: OneDay.com · Dallas Innovates · Senior Housing News · Tech Startups · PR Newswire · Volition Capital · Inman · Crunchbase · Tracxn.
Facts drawn from public sources; company-reported metrics and community counts are approximate. Some product launch dates are estimated from public coverage.