Breaking
SERIES B OneDay raises $19M led by Volition Capital (2021) SCALE ~5,000 senior living communities across US, UK & Canada NEW AVA, an AI video assistant, joins the platform EXPANSION Convey brings personalized video to apartment leasing SURGE Business doubled during early COVID-19 SERIES B OneDay raises $19M led by Volition Capital (2021) SCALE ~5,000 senior living communities across US, UK & Canada NEW AVA, an AI video assistant, joins the platform EXPANSION Convey brings personalized video to apartment leasing SURGE Business doubled during early COVID-19
Company Profile · Dallas, Texas

OneDay

Personalized video, made human and automatic - a storytelling platform that grew from memory care into a sales engine for entire industries.

FOUNDED 2012 B2B SaaS ~63 EMPLOYEES $24M+ RAISED SERIES B
OneDay logo and brand mark

OneDay, the personalized video platform, photographed as its own brand mark - Dallas, Texas. The company built its name recording the life stories of senior living residents before carrying the same idea into apartments and funeral homes.

The Dispatch

A story company that learned to sell

OneDay began with a small, human problem: the stories people carry tend to disappear with them. Founded in Dallas in 2012 by Clint Lee and John Boaz, the company built software to capture and preserve the life stories of people living in senior communities. A staff member would open the app, follow a prompt about childhood or family, hit record, and within seconds a family across the country could watch a parent or grandparent tell it in their own voice.

That product - OneDay for Senior Living, launched in 2017 - did something the founders may not have fully planned. It didn't just comfort families; it filled rooms. Communities found that authentic video built trust faster than a brochure or a tour, and trust is what moves a family from "considering" to "moving in." OneDay had quietly discovered that a story is also a sales tool. The rest of the company's history is the working-out of that single insight across industries that, on the surface, have nothing in common.

OneDay creates and automates personalized videos that help teams connect faster, stay authentic, and close more deals. OneDay - company description
By The Numbers

The shape of the business

~5,000
Senior living communities
3
Industries served
$24M+
Total funding raised
2012
Year founded

Figures compiled from OneDay press releases and coverage in Dallas Innovates, Senior Housing News, and Crunchbase. Community counts are company-reported and approximate.

What It Does

Record, personalize, automate, track

At its core, OneDay is an all-in-one platform for personalized video. A team member records a short, direct-to-camera message on a phone or desktop, personalizes it for a specific person, and sends it by text, email, or social in seconds. The platform keeps everything on-brand, syncs to the CRM, and reports back on who watched and for how long.

The bet underneath the product is simple and a little contrarian: in an inbox full of templated outreach, a real human face is the differentiator. A leasing agent, a senior living advisor, or a funeral director isn't selling a commodity - they're helping someone make an emotional decision. Video carries tone, warmth, and sincerity that text strips away.

What OneDay adds is the part that usually kills good intentions: consistency and follow-through. Recording one thoughtful video is easy. Doing it forty times a day, keeping it on-brand, and knowing which ones landed is not. OneDay's automation and analytics turn a nice gesture into a repeatable workflow - which is exactly what a business can build a number on.

COMPANY-REPORTED IMPACT OF PERSONALIZED VIDEO
Engagement
3x
Faster response
40%
Conversion lift
25%
Metrics as stated by OneDay marketing materials. Bars scaled for illustration, not to a common axis - treat as directional claims rather than audited results.
Products & Services

One idea, told to new people

OneDay's product line is really the same platform, tailored to the emotional decision each industry helps its customers make.

2017

OneDay for Senior Living

Prompts and records residents' life stories, shares them instantly with families, and helps communities build trust and increase occupancy. The flagship product and still the company's largest footprint.

2021

Convey by OneDay

A PropTech video platform for multifamily real estate that personalizes the leasing process, letting agents connect with prospective and current residents by video. Led by PropTech veteran Mike Davis.

2020

Reflect by OneDay

Built for the funeral and memorial industry, helping families capture and share tributes and stories at the moments that matter most.

2025

AVA - AI Video Assistant

AI scriptwriting, teleprompter tools, automated delivery, and engagement tracking. AVA's quiet trick is the teleprompter: give a nervous person their words and they stop performing and start talking.

Customers & The Problem

Who uses it, and why

Who it serves

  • Senior living operators - roughly 5,000 communities across the U.S., U.K., and Canada
  • Multifamily apartment operators and leasing teams
  • Funeral and memorial homes
  • Frontline sales, marketing, and care staff who talk to families every day

The problems it solves

  • Cold, templated outreach that prospects ignore
  • Trust gaps in high-emotion, high-stakes decisions
  • Great one-off videos that never become a repeatable habit
  • No visibility into whether a message was ever watched
  • Families separated from loved ones - a gap COVID-19 made painfully clear

The pandemic is the clearest illustration. When lockdowns cut families off from senior living residents, video stopped being a nice-to-have. OneDay reported its business doubling in roughly three months in 2020 - from about 2,000 communities to about 4,000. The crisis didn't create the need; it revealed one that was already there.

Where It Fits

Different from the sea of sameness

OneDay sits in the personalized and asynchronous video category alongside tools like BombBomb, Vidyard, Covideo, and Loom. What sets it apart is focus. Where general video-messaging tools sell to anyone with an inbox, OneDay goes deep into specific industries - senior living, multifamily, funeral - learning the workflows, the prompts, and the emotional stakes of each.

That vertical depth shows up in the product: prompts written for a memory-care resident, leasing flows for an apartment tour, tribute tools for a grieving family. A horizontal competitor gives you a camera and a link. OneDay gives you a script, a teleprompter, an audience-specific workflow, and a report on what happened next.

Its design philosophy is worth naming because it cuts against the grain of the moment. Most "AI video" tools race to remove the human - synthetic avatars, cloned voices, generated faces. OneDay's AVA does the opposite. It automates the friction around the person - the blank page, the awkward setup, the follow-up - so a real human can simply show up and be real on camera.

In the wider market, OneDay is a mid-stage, vertically-focused SaaS company: past the scrappy startup phase, funded through Series B, embedded in industries where relationships still close deals. That's a defensible place to stand while the rest of the software world debates how much of a sales conversation a machine should pretend to have.

Smart Automation. Human Storytelling.
Go from idea to camera-ready in seconds.
Connect faster, stay authentic, and close more deals.
Business Model & Expertise

How it makes money

OneDay runs a B2B SaaS subscription model, licensing its platform to businesses on recurring plans - typically per community or per seat - with higher tiers layering in AI features, automation, CRM integration, and analytics.

Its expertise is a rare pairing: on one side, the craft of storytelling and the psychology of trust; on the other, the plumbing of automation, CRM sync, and mobile video capture. The company's leadership has deliberately imported operators who know their verticals, such as bringing on a 25-year PropTech veteran to launch the multifamily division rather than treating apartments as an afterthought. The result is a company that understands both why a story moves a family and how to make that story happen five thousand times over.

Funding

The money behind it

Around $24-25 million raised to date, from investors who back founder-led software companies.

Series A
$5.2M
January 2020
Led by Silverton Partners
Series B
$19M
July 29, 2021
Led by Volition Capital, with Silverton Partners
Timeline

From memory to market

2012

OneDay is founded

Clint Lee and John Boaz start the company in Dallas around the idea of preserving personal stories.

2017

OneDay for Senior Living launches

The platform begins prompting and recording residents' life stories and sharing them with families.

2020

Series A and a pandemic surge

OneDay closes a $5.2M Series A led by Silverton Partners as its business doubles during COVID-19.

2021

Multifamily expansion and Series B

Launches Convey for apartment leasing and raises a $19M Series B led by Volition Capital.

2025

AVA and the AI era

OneDay introduces AVA, an AI video assistant, folding scriptwriting and automation into the platform.

Questions

Frequently asked

What does OneDay do?

OneDay is a B2B SaaS platform that lets businesses record, personalize, and automate short videos to connect with customers and drive engagement, conversions, and sales.

Who uses OneDay?

Senior living communities, multifamily apartment operators, and funeral/memorial homes - roughly 5,000 senior living communities across the U.S., U.K., and Canada, plus real estate and sales teams.

Who founded OneDay and where is it based?

OneDay was co-founded by Clint Lee (CEO) and John Boaz and is headquartered in Dallas, Texas.

How much funding has OneDay raised?

OneDay has raised roughly $24-25 million, including a $5.2M Series A (Silverton Partners, 2020) and a $19M Series B led by Volition Capital in 2021.

What is AVA?

AVA is OneDay's AI video assistant, providing AI scriptwriting, teleprompter tools, automated video delivery, and engagement tracking so users can create videos quickly.

Explore & Share

Links, apps, and coverage

Sources: OneDay.com · Dallas Innovates · Senior Housing News · Tech Startups · PR Newswire · Volition Capital · Inman · Crunchbase · Tracxn.
Facts drawn from public sources; company-reported metrics and community counts are approximate. Some product launch dates are estimated from public coverage.