Company Profile - Cafe Operations Platform
Odeko fills the cup, not the inbox.
The New York company that restocks 10,000 independent coffee shops overnight - and lets them price like a chain.
The New York company that restocks 10,000 independent coffee shops overnight - and lets them price like a chain.
The Story
Walk into an independent cafe before it opens and you will find the owner doing three jobs at once: counting cups, chasing a milk vendor who is late again, and pricing syrup against a Starbucks two blocks away that pays a fraction as much. Odeko was built for that hour. The company delivers back-of-house essentials overnight from its own warehouses, folds inventory and ordering into one piece of software, and pools demand from more than 10,000 shops so a single cafe can bargain like a national brand.
What it does
Odeko is an operations platform for independent cafes and small food-and-beverage businesses. On the supply side it aggregates orders for cups, lids, syrups, dairy and packaging, then delivers them overnight so an owner walks into a stocked shop each morning. Odeko says shops save up to 21% on products and roughly 10 hours a week that would otherwise go to managing vendors.
On the software side it runs inventory tracking and a customer-facing mobile ordering and loyalty app - the order-ahead product that arrived through its 2020 merger with Cloosiv. In 2025 it added Butter Insurance, tucking coverage into the same stack.
Who uses it
The customer is the independent coffee shop - the kind that makes up almost all of a roughly $80 billion US coffee market. More than 10,000 cafes and small food businesses use Odeko across about 16 markets. The company reports stocking 120,000 cafes and carrying products from 400-plus brands.
These are operators too small to command distributor pricing on their own and too busy to build their own logistics. Odeko's pitch is that collectively they are not small at all.
"We help small businesses make big things happen."
The problem it solves
A national coffee brand runs on a supply chain the corner shop cannot afford to build: negotiated pricing, predictable delivery, software that knows what is running low. Odeko's thesis is that independents lose to chains on that infrastructure, not on quality or character - and infrastructure can be rented. CEO Dane Atkinson has described the approach as a "reverse franchise": chain-level scale, without giving up the name over the door.
How the savings stack up
Figures are company-reported. Bar widths are illustrative.
How it's different
Plenty of startups sell cafes a point-of-sale system or an ordering app. Odeko's difference is that it drives the truck. Rather than compete only on software, it built physical warehouses and an overnight delivery network - the unglamorous infrastructure legacy distributors like Sysco and US Foods reserve for large accounts. That combination of logistics plus software plus aggregated pricing is harder to copy than any single app.
Where distributors are built for volume buyers and POS platforms stop at the register, Odeko sits across the whole operation: what you order, when it arrives, what your customers tap on their phones, and - since 2025 - how you insure it all.
Products & services
Aggregated ordering of cups, lids, syrups, dairy and packaging, delivered overnight from Odeko's warehouses for a stocked open - with reported savings up to 21%.
Software to audit, track and reorder supplies, cutting the roughly 10 hours a week owners spend chasing vendors.
An order-ahead and rewards app for cafe customers, originating from the 2020 merger with mobile-ordering startup Cloosiv.
Insurance tailored to local businesses, acquired in 2025 to put cost-effective coverage inside the operations stack.
Business model
Odeko runs a B2B subscription-and-marketplace model. It charges cafes for software and supply fulfillment, earning on the logistics and pricing spread of wholesale supply that it buys in bulk, then layers on attached services - mobile ordering, loyalty, insurance. The engine is aggregation: pooling demand across thousands of shops to negotiate pricing no single owner could reach and to fill delivery trucks efficiently.
Where it fits
In the market map, Odeko sits between legacy foodservice distribution and small-business software. Its supply-side rivals are distributors and startups like Cheetah and Notch; on software it brushes against POS and ordering platforms such as Square, Toast and Joe Coffee. Few competitors span both the warehouse and the app the way Odeko does, which is the core of its claim to a durable position.
Milestones & funding
Serial entrepreneur Dane Atkinson launches Odeko in New York to serve independent coffee shops.
Odeko merges with mobile-ordering startup Cloosiv, adding an order-ahead app and closing a $12M Series A.
B Capital leads a $53M round to expand the supply network and scale small coffee shops.
$96M equity led by B Capital plus a $30M credit facility from Banc of California, alongside the acquisition of Butter Insurance.
Expertise & culture
Odeko's leadership bench was recruited from Amazon, Starbucks, WeWork, Deliveroo and Squarespace - a mix of logistics, retail and consumer-software experience aimed squarely at running a physical supply chain and a software product at once. Dane Atkinson brings roughly three decades of building tools for small businesses across several prior ventures.
The culture reads as small-business-obsessed in a literal way. During the COVID-19 pandemic, according to accounts of the period, the team took pay cuts and personally drove delivery vehicles to keep partner cafes stocked when the model was under strain.
Watch & listen
Questions
Odeko is an operations platform for independent cafes and small food-and-beverage businesses. It handles supply ordering and overnight delivery of back-of-house essentials, inventory management software, and a mobile ordering and loyalty app.
Odeko was founded in 2019 by serial entrepreneur Dane Atkinson, who is CEO. Cloosiv founders Tim Griffin and James Burkhardt joined through a 2020 merger.
By pooling orders across 10,000+ shops, Odeko negotiates lower wholesale prices - claiming savings of up to 21% on products - and its consolidated overnight delivery saves owners roughly 10 hours a week on vendor management.
Odeko has raised close to $300M+ across several rounds, including a $53M Series D in 2023 and a $126M Series E ($96M equity plus a $30M credit facility) in March 2025.
Unlike legacy distributors built for large accounts, Odeko is designed specifically for small independent cafes, bundling software, aggregated pricing, overnight delivery from its own warehouses, and customer-facing mobile ordering into one platform.
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Sources include Odeko's website and press releases, Crunchbase, TechCrunch, Restaurant Business, Daily Coffee News, PitchBook and Business Wire. Figures such as savings and emissions reductions are company-reported and approximate. Funding totals vary by source.