She was called "The Oprah of MySpace." Not because she gave away cars, but because she could get anyone interested in anything - green tea, a British procedural drama, a comic book series that had been sitting on the rack for six months. Nina Perez had the instinct before she had the platform, the editorial eye before she had the site. When Project Fandom launched in 2009, it was early enough in the internet's maturation that no one was handing out content creator grants or podcast seed money. She built it because she needed somewhere to put her opinions, and her opinions happened to be very good.
From Brooklyn to Portland is not an uncommon American migration story, but Perez carried something specific with her: a journalism degree, a community manager's ear for what people actually want to talk about, and a genuine love for the kind of pop culture that gets written about in comments sections long after a show has ended. The geek perspective she brought to Project Fandom was not performed. It was the natural output of someone who spends her spare time sketching TARDIS designs and rewatching Game of Thrones with the analytical focus of someone taking a final exam.
"Project Fandom: the latest in pop culture from a geek's point of view."
- Project Fandom Mission StatementThe site covers TV, movies, gaming, comics, anime, and books - a breadth that sounds ambitious and somehow still does not capture the full range of what lands in Perez's editorial scope. She launched Podcast Fandom alongside the site, then kept building: Project Fandom's Throwback Thursday Podcast, Geek in Review, Otaku vs Notaku, a Book Club Podcast. Each new show was not a rebrand but an extension, carving out a slightly different corner of the audience that was already there. The multi-podcast network she built did not come with a venture round. It came from recognizing what listeners were asking for.
By day, Perez has worked as a Social Media Community Manager for an online outdoor retailer - a professional context that is not entirely disconnected from her personal work. Managing an online community of hikers and climbers requires the same skills as managing a fandom: know what the audience cares about, give them content worth sharing, and never underestimate how quickly a conversation can go sideways. Both jobs are about attention, and she has always understood how it moves.