BREAKING* VTS raised $125M Series E in Sept 2022 - total funding now $451M* Nick Romito named EY Entrepreneur of the Year 2019 - New York* Conference rooms at VTS HQ named Mavericks, Pipeline, Trestles* VTS was profitable by May 2012 - eighteen months in* Father fought Muhammad Ali - son builds proptech* BREAKING* VTS raised $125M Series E in Sept 2022 - total funding now $451M* Nick Romito named EY Entrepreneur of the Year 2019 - New York* Conference rooms at VTS HQ named Mavericks, Pipeline, Trestles* VTS was profitable by May 2012 - eighteen months in* Father fought Muhammad Ali - son builds proptech*
VOL. XII  ·  PROPTECH  ·  NEW YORK

Nick Romito

The broker who kept losing deals inside spreadsheets, so he built the leasing platform that now runs across billions of square feet of global commercial real estate.

CO-FOUNDER & CEO
VTS
NEW YORK, NY
UC BERKELEY / HAAS
Nick Romito, co-founder and CEO of VTS
Nick Romito, Manhattan, undated. He learned to box at eight, took his first surf lesson before he learned to drive, and now spends his workday inside a room named Mavericks.

He is running the operating system of commercial real estate. On purpose. Without hurrying to an IPO.

Romito co-founded View The Space in 2011 with Ryan Masiello, an idea that started as literal video walk-throughs of empty Manhattan offices and became, over a decade, the leasing and asset management platform used by landlords across billions of square feet of commercial real estate. The company was profitable in May 2012, eighteen months in. It merged with Hightower in 2016, rebranded to VTS, and closed a $125 million Series E in September 2022, bringing total funding to $451 million.

His origin story is the least interesting part of it. His current story is: a founder who has raised nine figures, employs roughly seven hundred people, and still tells reporters he has no particular financial need to take his company public. He would rather compound. That is a strange thing to say out loud in New York proptech, which is why he keeps saying it, and why people keep writing it down.

The tell, if you are looking for one, is what he named the conference rooms.

What A Broker Sees

Before VTS, Romito was in the industry he ended up rewiring. He started at Murray Hill Properties in New York as a tenant rep and landlord broker, working an eight-million-square-foot office portfolio and helping international companies open U.S. offices. He moved to AM Properties, where he oversaw three million square feet of office. In 2009 he founded Titan Advisors, a full-service commercial real estate firm.

The Titan detour matters because it is where he stopped being a broker who wished the tools were better and started being a founder about to build them. He has told the story enough times that the beats are familiar: leases lived in spreadsheets, deals lived in email chains, nobody could see across a portfolio in real time, everybody flew blind, and the industry ran the fifth-largest asset class in the world on infrastructure that would embarrass a mid-sized dental practice.

The idea he took to venture capital was, initially, a video product. Show landlords the space through a screen. That first VC meeting was a rejection. The investor told him, per his own retelling, that the idea "has no legs." He put in fifty to a hundred thousand dollars of his own money and built anyway.

The 4 a.m. Alarm

The early engineering team was in India. Romito set an alarm for four in the morning New York time to be on the same clock as the developers he had hired to build the first version. This is the sort of detail founders sometimes soften after the fact and Romito has never softened. He describes it as boring and grinding and the reason the product shipped.

By May 2012 the company was making more than it was spending. In 2013 it launched what would become VTS Lease, the modern leasing platform the industry now takes for granted. In 2016 View The Space merged with Hightower and the combined entity rebranded as VTS. Blackstone came in as a strategic investor. The Series D of $90 million landed in 2019, then the largest venture round in CRE software history.

The IPO He Keeps Not Taking

In interviews he has been repeatedly asked when he plans to go public. His answer has been consistent: he does not need to, and therefore is not in a hurry. In 2019 he told Forbes that the Series D let him "put off" a public offering. In 2022 the Series E did the same job. Optionality is the strategy. Waiting is the strategy.

"There will be blood." - Romito to The Real Deal, 2021, on landlords who refuse to embrace data

The Ledger

$451M
Total raised
700
Employees
$125M
Series E, Sep 2022
2011
Year founded

Conference Rooms Named Mavericks

The most Romito thing about Romito is that he named the conference rooms at VTS after famous surf breaks. Mavericks. Pipeline. Trestles. He grew up surfing and still does. He has said on the record that if he wasn't in commercial real estate he'd be a pro surfer, adding, with the timing of someone who has said it before, "if talent was not a blocker of course."

He describes surfing the way founders describe founding. "It's like a chess match with nature," he told Bisnow. "You have to be a strategic thinker because you're dealing with all kinds of variables." Then, less strategically: "I owe a huge part of my life to having surfing as an outlet."

Boxing In The Family

His father, Nick Romito Sr., was a professional boxer whose fights included Muhammad Ali and Joe Frazier. His brother Rocco went pro in the ring too. Nick learned to box at eight and picked a different arena. The family iconography in his office reportedly includes a signed Gennady Golovkin glove his brother gave him. Take from that what you will about the sort of household that produces a CRE founder.

The Success Definition

Asked in interviews how he defines making it, Romito's answer is the same each time: work worth showing up for and family waiting at home. He credits his mother as his primary mentor. He mentions being raised without money. He mentions cleaning garbage at a New Jersey water park as his worst job, in a tone that suggests he still remembers exactly what the garbage bags weighed.

The management philosophy he repeats publicly is short and unglamorous. Hire people smarter than yourself. Give them room to run. Look for managers who will stop at nothing to get the result. He has not exactly hidden the ball on any of this. It is his whole approach and he has said it out loud since 2015.

"If I wasn't in commercial real estate, I'd be a pro surfer. If talent was not a blocker of course." - Nick Romito, Bisnow

Twenty Years, Roughly

Early 2000s
Broker at Murray Hill Properties, New York. Eight million square feet of office.
Mid 2000s
AM Properties. Three million square feet.
2009
Founds Titan Advisors, a CRE firm.
2011
Co-founds View The Space with Ryan Masiello. Puts in personal savings.
2012
Profitable by May.
2013
Launches the platform that becomes VTS Lease.
2016
Merges with Hightower. Rebrands as VTS. Blackstone invests.
2019
$90M Series D. EY Entrepreneur of the Year, New York.
2021
Named Crain's Notable Leader in Real Estate. Tells The Real Deal "there will be blood."
2022
$125M Series E in September. Total funding hits $451M.
2024
GlobeSt Best Bosses in CRE. Commercial Observer Power Proptech list.

Nine Small Things

01

The First VC No

The idea "has no legs," per the first venture investor he pitched. He kept building.

02

The Origin Product

Video walk-throughs of empty New York office space. Hence View The Space.

03

Boxing Genealogy

Father fought Ali and Frazier. Brother went pro. Nick learned at eight.

04

Water Park Detail

Worst job on record: cleaning garbage at a New Jersey water park.

05

The Room Names

Mavericks. Pipeline. Trestles. Meetings held inside surf breaks.

06

The 4 a.m. Alarm

Early dev team in India. NYC founder up before dawn to sync.

07

Berkeley To Sixth Ave

Haas grad who never left New York commercial real estate.

08

The Mentor

His mother, on the record, is the primary one.

09

The Golovkin Glove

A signed Gennady Golovkin boxing glove from his brother sits in the office iconography.

Recognition

2019

EY Entrepreneur of the Year, New York - Real Estate, Construction & Lodging.

2021

Crain's New York Business - Most Notable in Real Estate.

2024

GlobeSt Best Bosses in Commercial Real Estate, with Ryan Masiello.

2024

Commercial Observer Power Proptech list, third consecutive year for VTS.

Five Questions

Who is Nick Romito?

Co-founder and CEO of VTS, the commercial real estate leasing and asset management platform he started in 2011 with Ryan Masiello.

What did he do before VTS?

Tenant rep and landlord broker at Murray Hill Properties, then AM Properties, then founder of Titan Advisors in 2009.

Where did he go to school?

University of California, Berkeley - Haas School of Business.

How much has VTS raised?

Approximately $451M total, including a $90M Series D in 2019 and a $125M Series E in September 2022.

Is VTS going public?

Not on any published timeline. Romito has repeatedly said the company has no financial need to IPO.

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