The company building the plumbing that turns a 401(k) balance into an actual monthly paycheck - a secure clearing house for annuity data used by the largest names in American retirement.
The wordmark of a company most retirees will never see - which is exactly the point. Micruity sits between the insurer, the recordkeeper and the fund, quietly routing the data that makes a lifetime paycheck possible.
Here is a fact about the American retirement system that is both obvious and strangely under-discussed: the 401(k) is a machine for putting money in, and almost nothing has been built for taking it out. For forty years the entire apparatus - the payroll deductions, the target date funds, the employer match, the compounding charts on the quarterly statement - has been optimized to grow a number. Then, on the day the paychecks stop, the retiree is handed that number and, more or less, wished good luck.
Micruity is a Toronto company that decided the interesting problem is not the growing. It is the spending. Specifically, it is the deeply unglamorous, deeply technical problem of getting an annuity - an insurance product that pays you every month for the rest of your life - to actually function inside a 401(k) plan. That sounds like it should be easy. It is not, and the reason it is not is the reason Micruity exists.
The problem is data. To put a guaranteed-income product inside a workplace plan, an insurer has to talk to a recordkeeper, which has to talk to an asset manager, which has to talk to the plan sponsor, and every one of those parties speaks a slightly different dialect. Elections, allocations, portability, payout math - all of it has to be communicated, verified and reconciled, and historically it was done in a way best described as "spreadsheets and hope." Micruity's pitch is that it can be the single secure place where all of that traffic passes through.
The founders came at this honestly. Trevor Gary, the CEO, spent his early career at Deloitte on the pension actuarial team, where one of his jobs was helping companies close down their pension plans and move workers onto 401(k)s. It is a good origin story precisely because it is a little uncomfortable: he spent years dismantling the exact kind of guaranteed lifetime income he now spends his time trying to rebuild, one API at a time. His co-founder, Chris Livadas, runs security and compliance - which, when your customers are the largest insurers and asset managers in the country, is not a side function.
What changed was the law. The 2019 SECURE Act removed the regulatory barriers that had made in-plan annuities a legal headache for employers, and suddenly the thing Micruity wanted to build had a market that was allowed to buy it. "We just needed to make annuities more accessible," Gary has said, which is the kind of understated sentence that hides an enormous amount of engineering.
The result is that a company you have probably never heard of now sits underneath a large and growing share of American retirement money. That is the peculiar arithmetic of infrastructure: you win by being invisible, load-bearing and hard to replace.
Strip away the category labels - insurtech, fintech, retirement-tech - and Micruity is a routing company. Its core product, MARS, the Micruity Advanced Routing System, is a secure central clearing house for annuity data. Think of it less as an app and more as a switchboard: everyone plugs into one place instead of building a separate connection to everyone else. Around MARS sit a handful of products that solve specific, thorny pieces of the lifetime-income puzzle.
The Micruity Advanced Routing System - a single, secure point of service that communicates, verifies and aggregates annuity data between life insurers, asset managers, recordkeepers and plan sponsors. The switchboard everything else runs on.
Lets savers keep and move their guaranteed-income positions when they change jobs or plans - solving the lock-in problem that has quietly killed adoption of in-plan annuities for years.
Infrastructure that lets one target date fund - the default investment for millions - spread its income guarantees across multiple insurers rather than betting everything on one.
APIs and data services connecting recordkeeping platforms to insurer income products, lowering the administrative burden that made plan sponsors say no.
Product framing per Micruity's public materials; capabilities described at a high level.
Figures self-reported by Micruity around its December 2025 Series A. Bars are illustrative, not to a common scale.
More than 100 million Americans now lean on 401(k)s as their primary retirement vehicle - plans that were never designed to pay a monthly income. The gap between "big balance" and "reliable paycheck" is the entire opportunity.
Micruity's bet is that whoever standardizes the data layer becomes the default rail for lifetime income. Being wired into four of the five largest recordkeepers, and behind roughly half the Target Date Fund market, is what that bet looks like when it starts to pay off.
The December 2025 Series A is the headline - an oversubscribed round of about $20 million co-led by Rebalance Capital and Nationwide Ventures. But the more telling detail is the cap table. When Nationwide, J.P. Morgan Asset Management, TIAA Ventures, Reinsurance Group of America and Guardian all put money into the same startup, it is less a bet and more the industry deciding it needs the thing to exist.
| Date | Round | Amount | Notable backers |
|---|---|---|---|
| Jan 2019 | Seed | Undisclosed | Early angels & accelerators |
| Feb 2022 | Series A (first close) | $5.1M | Pacific Life, Allianz, Western & Southern, SixThirty |
| 2024 | Series A (extensions) | $3.7M | Strategic insurers |
| Dec 2025 | Series A | $20M | Rebalance Capital, Nationwide, J.P. Morgan, TIAA, RGA, Guardian, Collab, State Street |
Round dates and amounts compiled from public reporting (Fortune, Axios, FINSMES, Tracxn). Total funding reported in the ~$27-34M range depending on source.
Trevor Gary and Chris Livadas start the company to make annuities work inside workplace retirement plans.
New legislation clears the regulatory path for in-plan annuities; Micruity closes an early seed round.
Insurers including Pacific Life, Allianz and Western & Southern back the plan to "pensionize" the 401(k).
MetLife broadens its collaboration; Micruity lands on the CB Insights Fintech 100.
Rebalance Capital and Nationwide Ventures co-lead; revenue doubles and platform usage climbs 17x.
Named public users and partners; Micruity's business model is B2B - it sells data infrastructure, not annuities.
It provides secure data infrastructure - the MARS platform and its APIs - that lets insurers, asset managers, recordkeepers and plan sponsors exchange annuity data, so 401(k) plans can offer guaranteed lifetime income.
Trevor Gary (CEO) and Chris Livadas co-founded the company in 2017. It is headquartered in Toronto, Canada.
Roughly $27-34M in total, including an oversubscribed $20M Series A announced in December 2025, co-led by Rebalance Capital and Nationwide Ventures.
Institutional clients including Fidelity, MetLife, Prudential, Pacific Life and State Street. Micruity integrates with 4 of the 5 largest US recordkeepers and supports solutions covering about half the Target Date Fund market.
MARS - the Micruity Advanced Routing System - is Micruity's core product: a secure central clearing house for communicating, verifying and aggregating annuity data.
Watch for: founder interviews and product demos are published via Micruity's website and LinkedIn - no dedicated YouTube channel was confirmed at time of writing.