Building the Immune System for the Internet

A soldier from Israel's most elite cyber unit walks into a Zoom call and cannot tell whether the other person on screen is real. That's not a thriller plot. At a Calcalist AI conference in Tel Aviv, Michael Matias ran this exact experiment live - two videos, one real, one synthesized - and even the best algorithmic tools said both were genuine. Only one was.

Matias had already been watching this problem form for years before he co-founded Clarity in late 2022. He'd seen what AI could do from inside Unit 8200, the Israeli intelligence corps that has produced more cybersecurity founders per capita than any institution on earth. He'd worked at Stanford. He'd been a partner at Eric Schmidt's Innovation Endeavors, where "deep learning and cybersecurity" weren't separate conversations. By the time synthetic media became a headline risk, he had a decade of preparation behind a company that was two years old.

Clarity's core proposition is blunt: deepfakes are viruses. They fork. They replicate. They evolve. You need an antivirus - one that updates faster than the threat. So Clarity built dozens of small, highly specialized neural networks, each analyzing a different tell: the way lips fail to sync perfectly, anomalies in ear rendering, artifacts in the voice track, micro-inconsistencies in how AI generates eyes. None of these networks is sufficient alone. Together, they build a forensic consensus that's hard to fool.

We need a firewall that can identify in real time that one of the participants in a call isn't real.

- Michael Matias, CEO of Clarity

The clientele tells you the stakes. News publishers verifying war footage before broadcast. The Israeli government after October 7, when Clarity was deployed by the Ministry of Defense to determine which circulating videos were authentic and which had been manipulated. Identity verification providers protecting hiring pipelines. Large enterprises defending against the new generation of CEO fraud - where a synthetic voice on an audio call authorizes a wire transfer that no real executive ever approved.

$16M
Seed Funding
80+
Angel Investments
1K+
Podcast Episodes

The Making of a Cyber Mind

Israel's Forbes named him to the 18Under18 list in 2013. He was fifteen. By the time most people have their first internship, Matias had already founded Hacking Generation Y - a youth hacking program that put tools in the hands of thousands of teenagers across three continents. He started his first company in high school. He overcame bullying so notable he wrote a book about it later.

Unit 8200 came next. The Israeli Defense Forces' elite cyber and intelligence unit is where some of the world's most consequential security infrastructure gets designed by people in their early twenties. Matias didn't just serve; he built two AI teams that received the National Defense Prize. Twice. Then Stanford, where he studied Computer Science with a focus on AI - not to change careers, but to sharpen a trajectory that was already locked.

He didn't discover AI security at a conference. He walked out of the military having already built award-winning AI teams for national defense, then went to graduate from Stanford, then joined Schmidt's VC - and only then launched a startup.

At Innovation Endeavors, Eric Schmidt's firm, Matias sat at the intersection he'd been building toward: deep learning meets cyber. He invested. He learned how VC thinks about technology risk. He developed the antenna for which problems were genuine and which were manufactured urgency. Deepfakes registered as genuine.

In parallel, he led AI teams at Hippo Insurance. And he pressed record on Zoom calls during COVID lockdowns and turned those conversations into 20MinuteLeaders - a podcast that would eventually log over 1,000 episodes with founders, operators, and investors from across the tech world.

The Career Arc

2013
Named to Forbes Israel 18Under18. Founded Hacking Generation Y, running youth hacking events across three continents.
2016-2019
Officer in IDF Unit 8200 (Elite Cyber Technological Unit). Founded two AI teams. Received the National Defense Prize, twice. Earned the 8200 Cybersecurity Award.
2019-2022
BS Computer Science (AI), Stanford University. Joined Eric Schmidt's Innovation Endeavors as venture partner, focusing on deep learning and cybersecurity. Led AI teams at Hippo Insurance. Wrote 150+ articles for a leading Israeli financial newspaper.
2020
Launched 20MinuteLeaders during COVID lockdowns by pressing record on a Zoom call. Published "Age Is Only an Int: Lessons I Learned as a Young Entrepreneur."
2022
Co-founded Clarity with Gil Avriel (CSO/COO) and Ziv Isaiah (CTO) to build generative AI detection technology.
2023
Named Goldman Sachs Entrepreneur of the Year. Clarity deployed by Israel's Ministry of Defense post-October 7 for media verification.
2024
Clarity raises $16M seed round co-led by Bessemer Venture Partners and Walden Catalyst Ventures. Named Forbes 30 Under 30. Clarity serves enterprises, governments, and news publishers globally.

The Antivirus for Synthetic Media

Clarity operates on a basic premise: the same way a biological pathogen forks and mutates, a deepfake model generates variations. The forensic fight isn't about finding one signature - it's about building a detection ecosystem that adapts. Matias describes it directly: "Clarity treats deepfakes as viruses, acting like pathogens that quickly fork and replicate. Its solution was built to replicate and maintain adaptivity and resiliency."

The product covers three modalities: video, audio, and images. On the video side, specialized networks analyze facial geometry frame by frame - lips, nose, ears, eyes - looking for the subtle rendering artifacts that AI generation leaves behind. On audio, the system hunts for anomalies in voice pattern, timing, and compression that distinguish a cloned voice from a live speaker. Images get a different forensic treatment focused on pixel-level manipulation signatures.

3
Detection Modalities
(Video, Audio, Image)
90%
Europol's estimate: online content that will be AI-generated by 2026
$25M
Lost by one company after CFO deepfake on a Zoom call authorized a wire transfer
30
Employees at Clarity, NY-based, R&D in Tel Aviv

The business serves news publishers that need to verify footage before broadcast, government and intelligence agencies that need media authenticity at scale, identity verification providers protecting hiring pipelines from fraudulent candidates, and large enterprises defending executives and brands. Clarity offers a scanning tool via app and API, watermarking services to authenticate legitimate content, and subscription and pay-as-you-go plans for different use cases.

The $16 million seed round - led by Bessemer Venture Partners and Walden Catalyst Ventures, with participation from Secret Chord Ventures, Ascend Ventures, and Flying Fish Partners - landed in February 2024. By then, Clarity had already proved its value in the most consequential context possible: real-time government media verification during an active conflict.

The Side Bets Add Up

Through Matias Ventures, Michael has made 80+ angel investments in deep-tech startups, with 3+ acquisitions and exits. The portfolio includes OxEye (acquired), Flow Security (acquired), Entitle (acquired), Deci (acquired), and active investments in Darrow, BeeHero, Daily.dev, and Tastewise. Seven-plus years of investment experience, built partly while doing everything else.

The podcast - 20MinuteLeaders, later rebranded as The Human Zero Day - started as a COVID project. Matias would get on Zoom calls with innovators and simply ask good questions for 20 minutes. His friends from Stanford and Unit 8200 kept listening. He kept recording. Over 1,000 episodes later, the show has covered founders, operators, and investors from the global tech ecosystem, and the archive sits on Spotify, Apple Podcasts, and his own YouTube channel.

Fun Facts

  • His book title "Age Is Only an Int" is a programmer's joke - in code, 'int' is the data type for integers. Age is just a number, and numbers are just types.
  • He founded a non-profit called Zoé focused on global challenges, and serves on the board of Tech2Peace and as an advisor to Make-A-Wish Israel.
  • The 20MinuteLeaders podcast started because he had interesting conversations with friends and thought: what if I just pressed record?
  • He ran youth hacking events across three continents before turning 20.
  • His personal website lists three core values: Inspiration, Curiosity, and Love.

He has also written over 150 articles for a leading Israeli financial newspaper. His book, published in 2020, includes contributions from over 100 CEOs, VC partners, and thought leaders - each chapter mapped to a pivotal moment in his own life. The narrative arc covers starting a company in high school, daily life in the IDF, participating in the performing arts, and recovering from childhood bullying. The title's pun is deliberate: in programming, age is just an integer. And integers don't define what a system can do.

What He Actually Believes

"We're racing towards mass skepticism about content and information. But the truth will prevail."

Michael Matias - CTech interview

"If unchecked, this technology could severely compromise our communication systems and even threaten foundational democracy principles."

Michael Matias - on deepfake threats

"It's an ongoing tug-of-war. There will be moments when we feel like we're losing, and moments when we're winning."

Michael Matias - on the AI detection arms race

"The world is starting to develop solutions for deepfake detection through algorithmic means."

Michael Matias - Calcalist AI conference, Tel Aviv

The pattern in his public statements is consistent: genuine concern without catastrophism, confidence in the technical fight, and a long-game mentality that treats detection as an ongoing discipline rather than a problem that gets "solved." That's the posture of someone who spent years in intelligence, not someone who showed up in AI security because it's a growth market.

Awards & Milestones

Forbes 30 Under 30 Forbes Israel 18Under18 (2013) Goldman Sachs Entrepreneur 2023 IDF National Defense Prize (x2) 8200 Cybersecurity Award Bessemer + Walden Catalyst Backed 80+ Angel Investments 3+ Portfolio Exits 1,000+ Podcast Episodes Author - "Age Is Only an Int"

Michael Matias on Video

Matias's TEDx talk at Gunn High School - on why teenagers should run startups - was recorded years before the Forbes recognition and the $16M round. It captures the same voice: direct, unpretentious, specific.