NOW  Executive Assistant to the CEO at Sanity BASE  San Francisco Bay Area, California PATH  Public health → school food → theatres → tech SCHOOL  UC Berkeley, Public Health SANITY  Series C · $85M raised May 2025 ROLE  The operator behind the operator NOW  Executive Assistant to the CEO at Sanity BASE  San Francisco Bay Area, California PATH  Public health → school food → theatres → tech SCHOOL  UC Berkeley, Public Health SANITY  Series C · $85M raised May 2025 ROLE  The operator behind the operator
Profile · The People Who Hold The Room

Maribel
Garcia

The calendar that runs a CEO does not run itself. At Sanity, it answers to her.

EXECUTIVE ASSISTANT TO THE CEO  ·  SANITY  ·  SAN FRANCISCO

MG SANITY · SF
The Job Behind The Job

She keeps the command center on time

At Sanity, the developers build a content operating system. The executives raise the money and set the direction. And somewhere in the middle of all that motion sits Maribel Garcia, the person who turns a chief executive's overloaded week into something that actually holds together.

Executive Assistant to the Chief Executive Officer is one of those titles that hides how much it carries. The calendar. The travel. The meetings that move three times before lunch. The hundred small decisions that never reach a press release but decide whether a company moving at startup speed stays standing. Garcia works at the top of a Series C software company - one that pulled in $85 million in fresh funding in May 2025 - and her job is to make the chaos look like a plan.

What is striking is not the title. It is the road that led to it. Few people arrive at a San Francisco tech company by way of public health, school cafeterias, and a movie theatre floor. Garcia did.

Some people build the product. Some people build the time to build the product.

— On the quiet craft of the executive assistant
By The Numbers
4
Worlds Crossed
$85M
Sanity Series C
230
People At Sanity
1
CEO To Keep On Time

Figures describe Sanity, the company Garcia supports. Sanity reported roughly $146M raised across its history, with an $85M Series C closing in May 2025.

A Career With Range

Clinics, cafeterias, box offices, the cloud

Read the resume backwards and it almost looks like a dare. Most people pick a lane. Garcia kept changing the vehicle while keeping the destination - work that puts people first - more or less the same.

The Foundation

UC Berkeley - Public Health

A degree in public health is, at heart, training in how systems serve people. It is a useful thing to understand before you spend your days making a fast-moving organization run smoother for the humans inside it.

Hospitality

AMC Theatres

The theatre floor is a master class in service under pressure - long lines, sold-out shows, and a crowd that judges you by how calm you stay when the popcorn line wraps the lobby. Grace under volume starts here.

Mission

Revolution Foods

Revolution Foods set out to get healthy meals into schools that needed them. It is mission-driven work, the kind where logistics and good intentions have to actually meet. A natural fit for someone who studied public health.

Now

Sanity - Executive Assistant to the CEO

The newest chapter, and the highest-stakes calendar yet. Garcia trades cafeterias and box offices for a software company whose product is, fittingly, about keeping content organized and in order.

The Through-Line

Four jobs, one instinct

Order out of motion

From sold-out screenings to a CEO's triple-booked Tuesday, the skill is the same: take the scramble and hand back a schedule that works.

People first

Public health, school meals, guest service. The common thread is a career spent close to the question of how to make things better for the person on the other side.

Built to adapt

Switching from health to food to hospitality to tech is not drift. It is range - and range is exactly what the top of a startup needs nearby.

Where She Works

Sanity: the content operating system

Sanity is the San Francisco company behind a platform developers use to model, store, and ship structured content across websites, apps, and every channel in between. Headless, API-first, and built for teams that treat content as data rather than pages.

It is the kind of place that scales in sharp jumps. A Series C round, roughly 230 employees, an enterprise client base, and the relentless calendar pressure that comes with all of it. The product organizes content so it does not sprawl into chaos. Garcia, in her own way, does the human version of the same job at the top of the org chart.

If The Press Wrote The Caption

The headlines write themselves

Not the founder. Not the headline. The person who makes both possible.
Public health degree to a content operating system - the unlikely road to running point for a tech CEO.
Revolution Foods to Sanity. Always building near a mission.
Sanity raised $85M. Someone has to keep the people who raised it on schedule.
The quiet engine room of a fast-scaling startup has a name.
She has spent years making other people's hardest days look easy.