BREAKING
Glimpse raises $35M Series A led by Andreessen Horowitz 91% dispute win rate - CPG brands are paying attention $200M+ in deductions processed and counting 10x revenue growth in 2025 150+ consumer brands on the platform Backed by Y Combinator, a16z, and 8VC Founded by three Purdue grads who refused to accept "cost of doing business" One AI agent reviewed 17,000 deductions in under 24 hours Glimpse raises $35M Series A led by Andreessen Horowitz 91% dispute win rate - CPG brands are paying attention $200M+ in deductions processed and counting 10x revenue growth in 2025 150+ consumer brands on the platform Backed by Y Combinator, a16z, and 8VC Founded by three Purdue grads who refused to accept "cost of doing business" One AI agent reviewed 17,000 deductions in under 24 hours
YesPress.  |  yespress.io/glimpse-ai
Company Profile

The AI That
Gets Your
Money Back.

Glimpse turns CPG's biggest headache into its biggest comeback.

Every year, consumer brands silently write off millions in invalid deductions - chargebacks from Target, Walmart, Amazon - and call it the cost of doing business. Glimpse calls it unfinished business.

Y COMBINATOR A16Z BACKED $35M SERIES A
VERIFIED
Glimpse AI
$35M Series A (2026)
91% Dispute Win Rate
$200M+ Deductions Processed
150+ CPG Brands
10x Revenue Growth '25
100+ Hours Saved Monthly
The Origin Story

Three Purdue Grads and a Very Expensive Problem.

It started, as many great companies do, with a failed idea. Akash Raju, Anuj Mehta, and Kushal Negi met at Purdue University and launched their first startup in 2020 - a venture doing Airbnb product placements. It got into Y Combinator. It did not find product-market fit.

What it did find, unexpectedly, was a window into the back offices of consumer brands. And what they saw there was chaos. Finance teams buried in spreadsheets. Invoices from KeHE and UNFI that didn't match what had been shipped. Retailers deducting money from settlements for damage claims, short shipments, and pricing errors - some valid, most not - and brands simply writing it off.

"We ultimately felt we lacked product-market fit and decided to hard pivot," Akash Raju, now CEO, later said. The pivot became Glimpse - launched in April 2024 - and the mission was clarified: stop consumer brands from losing up to 5% of their retail revenue to invalid deductions.

Simple mission. Enormous market. And a category that was ripe - because the only tool anyone had been using for decades was a spreadsheet and a prayer.

"These errors are surprisingly common. A brand might ship inventory correctly but still be charged for a short shipment."

- Akash Raju, CEO

Retailer deductions can drain up to 3% of a CPG brand's revenue - wiping out 10 to 30% of profit margins. For a $10M brand, that's up to $200,000 lost every year to charges they never should have paid.

- Glimpse, via TryGlimpse.com
How It Works

What Glimpse Actually Does.

01
🔍
RETRIEVE

AI agents automatically pull deduction data from retailers - Target, Walmart, Amazon, KeHE, UNFI, Sam's Club. No login juggling. No portal-hopping. Just data, structured and ready.

02
🧠
VALIDATE

Every deduction gets cross-referenced against internal documentation - invoices, BOLs, purchase orders. Invalid charges get flagged. The AI reads 100-page backup documents that no human would survive.

03
⚔️
DISPUTE

AI agents build the case and file the dispute. End to end. Brands recover thousands of dollars with zero human involvement. The win rate: 91%.

04
💸
CASH APPLICATION

Remittance data gets parsed, deductions classified, and information synced back to the ERP automatically. Month-end close goes from painful to almost automatic.

05
📊
ITEMIZE

AI Deduction Itemization extracts every relevant detail from backup documents into structured, tabular data. Broker commissions. Profitability by retailer. Promotion performance. The intelligence was always there - it just needed someone to read it.

06
📈
INSIGHT

Real-time dashboards give brands clear visibility into recovery results, time saved, and operational efficiency. The impact is measurable. The ROI is undeniable. The spreadsheet is retired.

By The Numbers

Numbers That Make
Finance Teams Cry
(Happy Tears).

Glimpse's results are the kind that get shared in Slack channels and brought up at board meetings. Real revenue recovered. Real hours returned. Real margins improved.

One AI agent reviewed 17,000 deductions for a $1B CPG brand in under 24 hours - a workload that would take a full-time employee roughly two years. In that review, it identified over $10M in recoverable revenue.

For immi, a high-protein ramen brand, Glimpse recovered $23,600 in lost revenue in a matter of months - including $10,200 from a single freight charge dispute. For Evermark, parent of Suave and Chapstick, the platform removed the dollar threshold that had forced them to ignore small deductions entirely - unlocking millions in previously written-off revenue.

$1B+
In invoices processed in 2025
$10M+
Found in 24 hours for one $1B CPG brand
5x
Headcount growth in 2025 - now 25+ in NYC
60 days
To identify ~$1M in invalid shortages for one brand
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The People

The Three Who Saw What Others Called Inevitable.

AR
Akash Raju
CEO & Co-Founder

The one who diagnosed the pivot. Raju recognized that their first company's struggle with product-market fit had given them an education no MBA could offer: a front-row seat to the chaos inside CPG back offices. He steered Glimpse into existence and has been its public voice - evangelizing the category and building relationships that eventually landed a16z as the Series A lead.

AM
Anuj Mehta
Co-Founder

A Purdue co-founder who made the leap from a startup that didn't work to one that clearly does. Mehta is part of a founding trio that operates with an "in-person, move fast, sweat the details" culture - a philosophy baked into Glimpse's DNA and credited as a core reason for the company's 10x growth in a single year.

KN
Kushal Negi
Co-Founder

The third pillar of a founding team with the unusual quality of having been forged by failure before success. Negi and his co-founders share a conviction that showing up in person, building community, and embedding deeply inside customer workflows is not optional - it's the strategy. It worked.

Their internal tagline was "Be everywhere." Build trust by showing up consistently and being helpful. It sounds simple. Most companies don't do it.

- How Glimpse Grew 10X in 2025, TryGlimpse.com
The Journey

From Airbnb Product Placements to $35M. A Story in Four Acts.

2020
First Company. Y Combinator. Then a Pivot.
Akash, Anuj, and Kushal meet at Purdue and launch a startup doing Airbnb product placements. It gets into YC's Summer 2020 batch - a significant milestone. It does not find product-market fit. The founders don't quit. They look harder at what the market actually needs.
APRIL 2024
Glimpse Launches. The Problem is Obvious. The Solution Isn't.
Glimpse goes live as the first AI-powered, end-to-end deductions management service for CPG brands. Initial focus: brands selling through KeHE and UNFI distributors. Early results are strong enough to prove the model. The wedge is in.
APRIL 2025
$10M Series A. 8VC Leads. The Race Begins.
An oversubscribed $10M round led by 8VC, with Y Combinator, Origin Ventures, and Informed Ventures participating. New investor Allison Pickens (former COO of Gainsight) also joins. Glimpse uses the capital to expand into Target, Walmart, Amazon, and Sam's Club. The platform 10x's revenue by end of year.
MARCH 2026
$35M. a16z Leads. Category is Real.
A fresh $35M Series A - led by Andreessen Horowitz with participation from 8VC and Y Combinator - signals that the market sees what Glimpse has been building. Total raised: $52M. The mission expands: AI-native infrastructure for all of CPG and retail operations.
Who They Work With

The Brands. The Retailers. The Network.

Glimpse works with over 150 consumer brands - from early-stage naturals to established names like Evermark, the parent company of Suave and Chapstick. The common thread: they're all selling into major retail channels and getting dinged on the back end for charges they either didn't earn or can't explain.

The platform covers six-plus major retailers, which means brands can recover revenue across their entire footprint from a single platform - not a different tool per retailer.

Integrations with QuickBooks Online and NetSuite mean the data doesn't sit in a dashboard silo; it flows back into the brand's GL and ERP, making month-end close dramatically less painful.

Retailers Covered

Target Walmart Amazon Sam's Club KeHE UNFI Whole Foods Ulta CVS
Customer Voices

"Glimpse helped us identify close to $1,000,000 in invalid shortage deductions, in just over 60 days."

- CPG Brand Customer via TryGlimpse.com

"By automating the review reconciliation process with Glimpse's AI, we've not only removed that threshold, but we've unlocked a new source of incoming cash flow."

- Sean Quinn, Senior Director of FP&A, Evermark (Suave & Chapstick)

"Glimpse made recovering $30,000 effortless - we wouldn't have seen that money without them."

- CPG Brand Customer via TryGlimpse.com
Backing

The Table. The Trust.

Getting into Y Combinator twice - once with a company that pivoted, once with the company that replaced it - is unusual. Getting a16z to lead your Series A is rarer. Having both at the same table is the kind of investor signal that makes a category real.

Andreessen Horowitz (a16z)
8VC
Y Combinator
Origin Ventures
Informed Ventures
Allison Pickens

"Glimpse has built a solution that makes it simple, scalable, and smart, freeing up cashflow for brands squeezed by thin margins. That's exactly the kind of mission we back at 8VC: bold founders who see what others don't and fix what's broken."

- Jack Moshkovich, Partner at 8VC
Partnerships

Glimpse Doesn't Just Build Tech. It Builds the Ecosystem Around It.

In mid-2025, Glimpse announced a strategic partnership with PLTFRM - one of the largest omni-channel commerce partners in the CPG industry. The timing was deliberate. PLTFRM had just acquired Presence Marketing, giving it a network of over 650 industry experts and relationships with 30+ key retailers.

The partnership brought Glimpse's AI-driven deductions automation into PLTFRM's ecosystem, meaning the brands PLTFRM serves - across Walmart, Sam's Club, Amazon, TikTok Shop, Target, Costco, Whole Foods, Sprouts, and Kroger - now have access to Glimpse's revenue recovery capabilities as part of their standard operating stack.

It's the kind of partnership that doesn't just expand a customer list. It accelerates category adoption. When a major retail commerce partner says your product belongs in every brand's toolkit, other brands pay attention.

"This partnership is a vote of confidence from PLTFRM - one of the largest and most influential partners to brands in the CPG industry."

- Glimpse, on the PLTFRM announcement

INTEGRATIONS
QuickBooks Online NetSuite PLTFRM
Culture & Mission

25 People in NYC. One Very Clear Opinion About How to Build.

Glimpse is based in New York City and, by the end of 2025, had grown to 25-plus people - a 5x headcount increase over the course of the year. The founders are explicit about their culture: work in person, move fast, sweat the details.

They bet on IRL. At industry events like Expo West, they handed out free retail data dashboards. They wrote AI primers for CPG operators. They showed up at Newtopia Now. Their internal philosophy - "Be everywhere. Build trust by showing up consistently and being helpful" - sounds obvious but is practiced by fewer companies than admit it.

The mission: unlock retail cashflow using AI agents. Not just deductions. Not just one workflow. The entire retail revenue cycle - automated, accurate, and working while you sleep. In 2025, they proved the first chapter. 2026 is about writing the next one.

The Glimpse Ethos
1. HIRE EXCELLENT PEOPLE
Hard working, curious, and collaborative. Work in person. Move fast. Sweat the details. Build together.
2. EMBED INSIDE CUSTOMER WORKFLOWS
Understand where labor is inefficient and where AI can provide 10X value. Be in the room. Be in the process.
3. BE OPINIONATED IN GTM
Build community. Be everywhere. Show up at the industry events. Give before you ask. Trust compounds.
Opportunity

Is Glimpse Right For You? The Honest Checklist.

CPG Brands
You sell into Walmart, Target, Amazon, KeHE, or UNFI. You're getting deducted on invoices. You've written some of it off. You want it back. Glimpse is built for you.
Finance Teams
You're doing month-end close with messy remittance data, obscure invoice codes, and manual ERP mapping. Glimpse automates this flow and syncs back to your system. 100+ hours returned per month.
Investors & Partners
A16z is in. 8VC is in. YC is in. If you operate in CPG commerce, fintech, or retail infrastructure - and you want to be part of what happens next - now is the moment to reach out.
- - - YP - - -
Pass this along. Some finance director needs to see it.