The quiet software company behind Kartra, WebinarJam and EverWebinar - the tools tens of thousands of creators use to build funnels, run webinars and get paid.
In 2013, two internet-marketing veterans - Andy Jenkins and Mike Filsaime - got tired of the same problem every online seller hits: to sell a course, a coaching program or a digital product, you needed a landing-page tool, an email tool, a checkout, a video host, a membership plugin and a webinar service, and none of them talked to each other. Their answer was to build one company that made those pieces fit together. That company became Genesis Digital, LLC, run today out of Las Vegas, Nevada.
Genesis Digital is a Software-as-a-Service (SaaS) business, and its work is deliberately unglamorous. It does not chase headlines. It builds the machinery underneath other people's businesses - the pages, the emails, the checkout, the webinars - and then gets out of the way. The company's own tagline is plain about it: "Evolve Your Business." The product suite now serves more than 25,000 customers worldwide and, according to the company, has processed over $1 billion in transactions on behalf of those users.
"Genesis Digital is in a unique position to help everyone convert their knowledge and expertise into online revenue by delivering the most complete and easiest to use solutions."
— Darren Hakeman, Chief Executive OfficerThat mission sits inside a market the company likes to size at $250 billion - the so-called creator economy of coaches, course-builders, consultants and experts turning knowledge into products. Genesis Digital's bet is that most of those people are not engineers. They do not want to wire seven tools together; they want one login, one bill, and a system that already works. The three products it sells are built around exactly that idea.
A live-webinar platform for broadcasting to large audiences, with real-time chat, polls, offers and marketing tools. The place where a presentation happens in front of a crowd.
Takes a high-performing recording and runs it on autopilot - daily, on set days, or "just-in-time" for new visitors - turning a one-time event into an always-on sales funnel.
The flagship. One subscription meant to replace a funnel builder, email tool, membership site, checkout, video host, helpdesk and affiliate manager - all under a single dashboard.
The design is intentional: you host a session live in WebinarJam, convert the recording into an evergreen funnel with EverWebinar, and run the whole business - pages, email, checkout, memberships - inside Kartra. Live to evergreen to always-on. A live webinar converts once; an evergreen one can convert at two in the morning on a Tuesday.
Genesis Digital runs on subscription revenue. Each product is sold on tiered monthly or annual plans - starting around $79 a month, often with a low-cost trial - where higher tiers unlock bigger attendee limits, more contacts and additional features. Beyond subscriptions, value also flows from the platform processing transactions for its creator customers. The company reports roughly $16 million in annual revenue on a team of about 100 to 120 people, most of them working remotely across the globe.
The customers are the tell. They are coaches, course creators, consultants, affiliate marketers and small-to-midsize online businesses - people who need the machinery of selling online but do not have a technical team to build it. For that buyer, "it already works together" is the entire pitch.
Genesis Digital does not have the market to itself. On the all-in-one marketing side it lines up against ClickFunnels, Kajabi, GoHighLevel, Systeme.io and Builderall. On webinars it competes with Zoom Webinars, Demio, Livestorm, GoTo Webinar and a wave of newer tools. Plenty of companies sell one of these pieces well.
What sets Genesis Digital apart is the pairing. Few rivals own both a serious live-webinar product and a mature evergreen-webinar product and an all-in-one platform to run the rest of the business. The seam between WebinarJam, EverWebinar and Kartra is the differentiator - the handoff from live event to automated funnel to full operation is built in rather than bolted on.
The company also leans on age and scale. Having launched in 2013, it has a decade-plus of customers, a large affiliate and partner network, and a track record - including a 2020 Inc. 5000 ranking with 228% growth - that newer entrants can't claim.
The trade-off is honest: an all-in-one suite is rarely the single best tool in every category. Genesis Digital's answer is that most creators would rather have one system that works together than seven best-in-class tools that don't.
Tool sprawl. Before a suite like this, an online seller stitched together a landing-page builder, an email service, a checkout, a video host, a membership plugin and a webinar tool - paying for each and hoping the integrations held. Genesis Digital collapses that stack into fewer logins and fewer bills, so a non-technical creator can launch a webinar funnel in an afternoon instead of a quarter.
Andy Jenkins and Mike Filsaime launch the company and introduce WebinarJam, a live-webinar broadcasting tool.
Automated "evergreen" webinars arrive, letting recorded sessions run on schedules as if live.
The flagship all-in-one marketing platform ships, combining funnels, email, checkout, memberships and more.
Ranked #1854 on the Inc. 5000 with 228.74% growth over the prior period.
The company continues under its existing leadership.
Hakeman arrives from 8x8, bringing SaaS growth and M&A experience.
He succeeds co-founder Sarah Jenkins as CEO; the company reports ~$16M revenue and 25,000+ customers.
Darren Hakeman became CEO in April 2024, having served as President since 2022. He came from 8x8, Inc., where he led strategy and corporate development and helped scale annual recurring revenue five-fold to more than $500 million through eight acquisitions. Co-founder Sarah Jenkins, who previously ran the company as CEO, remains on the Board of Managers.
"Darren's combination of SaaS growth experience, operational rigor and analytics-driven decision making is an ideal fit as we pursue market opportunities within the rapidly expanding $250B creator economy."
— Vik Verma, Executive ChairmanKartra alone is pitched as a replacement for seven separate tools - funnel builder, email, membership, checkout, video host, helpdesk and affiliate manager.
WebinarJam and EverWebinar are built to be a pair: host live, then convert the recording into an evergreen funnel.
Despite powering over $1B in transactions, the company runs on a team of roughly 100-120 people.
Co-founders Andy Jenkins and Mike Filsaime were well-known internet-marketing figures before Genesis Digital.
It builds all-in-one SaaS for online businesses - the Kartra marketing platform plus WebinarJam (live) and EverWebinar (automated) - so creators can run funnels, webinars, email and checkout from one place.
It was founded in 2013 by Andy Jenkins and Mike Filsaime, with Sarah Jenkins also a founder and former CEO. Andy Jenkins passed away in 2021 and Mike Filsaime later departed.
Darren Hakeman, appointed CEO in April 2024 after serving as President from 2022. He previously led strategy and corporate development at 8x8, Inc.
Kartra (all-in-one marketing platform), WebinarJam (live webinars), and EverWebinar (automated evergreen webinars).
Roughly 100-120 employees, more than 25,000 customers, about $16M in annual revenue, and over $1 billion in transactions processed for its users.