BREAKING
Akia raises $12.1M to wire AI into every hotel lobby in America • Evan Chen builds the AI that already knows when you need your car • 72% of hotel guests at Akia properties text instead of calling the front desk • One Akia hotel saw positive reviews jump 142% • Akia valued at $44.9M • Marriott, Hyatt, Ritz-Carlton among clients • Former Meta engineer pivots to hospitality - and the industry hasn't been the same • Evan Chen: "Text messaging in hotels will become the expectation" • Akia raises $12.1M to wire AI into every hotel lobby in America • Evan Chen builds the AI that already knows when you need your car • 72% of hotel guests at Akia properties text instead of calling the front desk • One Akia hotel saw positive reviews jump 142% • Akia valued at $44.9M • Marriott, Hyatt, Ritz-Carlton among clients • Former Meta engineer pivots to hospitality - and the industry hasn't been the same • Evan Chen: "Text messaging in hotels will become the expectation" •
CEO & Founder • Akia • San Francisco, CA

Evan
Chen

The ex-Meta engineer who decided hotel phone calls were broken - and built an AI to fix them. Now Marriott, Hyatt, and The Ritz-Carlton are listening.

$12.1M
Total Raised
$44.9M
Valuation
55+
Employees
3x
YoY Growth
EC

Hotels & brands on Akia

Imagine you're standing at a hotel front desk at 11pm, calling down to ask when checkout is. The phone rings. And rings. No one picks up. Evan Chen had that experience enough times - and from the other side too, managing teams at Facebook - to know exactly what was broken.

In 2018, Chen left Meta after four years as a Solutions Engineering Manager and co-founded Akia with a team of ex-Facebook engineers. The pitch wasn't "we'll make hotel texting better." It was bigger: he wanted to build an AI that acted like a hotel team member - one that learns individual guest habits, anticipates requests, and handles the routine so human staff can focus on the exceptional.

The company launched commercially in 2019. Then COVID hit. Chen steered Akia through the worst hospitality crisis in living memory not by retreating but by doubling down. Contactless check-in, digital guidebooks, automated communications - everything the pandemic made urgent, Akia had already built. The company came out the other side with real clients, a seed round from GSR Ventures, and proof that the model worked under pressure.

"Consumers are tired of poorly made chatbots, waiting on hold for call centers, or downloading apps for single use."

- Evan Chen, CEO Akia

By 2023, Altos Ventures led a $6M Series A. By September 2024, another $5M came in - this time at a $44.9M valuation. But the headline numbers miss the granular reality Chen obsesses over: at properties running Akia, 72% of guests communicate by text rather than phone. Of those, 84% complete check-in that way. One property saw its positive online reviews jump 142%. A 500-room hotel, Chen calculated, can free up roughly 200 hours of staff time per month.

That precision - chasing the measurable outcome rather than the impressive deck - tracks with how Chen runs his team internally. He doesn't buy the "hire unicorns and rockstars" thesis that floats through the tech industry. "Average teams can achieve exceptional results through strong management," he's written. He tracks manager effectiveness, employee satisfaction scores, and revenue per meeting as concrete metrics. His reference point is leadership thinker Leif Babin: "The leader drives performance - or doesn't."

Before Akia, Chen's path zigzagged through multiple founding experiments. At Central Desktop, a collaboration software company, he worked as a Senior Software Engineer. He founded Midas Academy, a mentorship program for young entrepreneurs. He built Kite, a free student progress tracking app for teachers. Each venture fed something into the next: an instinct for systems, a bias toward service, and a habit of building for people who didn't have time for complexity.

His long-range bet is straightforward: text messaging in hotels will become what WiFi is now - infrastructure so expected it's invisible. Akia is already positioned in that exact direction, expanding from messaging into a full marketing suite for hotels and vacation rentals, adding AI agents, digital check-in, cashless tipping, smart upsells, and reputation management into one unified platform. Chen's word for the goal is "invisible hospitality" - the guest experience that works seamlessly because the technology behind it has done its job and gotten out of the way.

One detail that surprised even Chen: luxury hotel guests - particularly millennials at high-end properties - adopted the platform faster than anyone expected. The assumption was that premium hospitality meant premium in-person service. Turns out, the premium experience is not being interrupted by a ringing phone.


What Akia Looks Like in a Running Hotel

Akia Impact Metrics
72%
Guests who text instead of call
84%
Complete check-in by text
142%
Review increase at one property
200+
Staff hours freed per month (500-room)
3x
Year-over-year growth
#2
Ranked among 252 competitors (Tracxn)
$12.1M
Total Funding
3
Funding Rounds
55+
Team Members
$44.9M
Valuation (2024)
2018
Founded
SaaS
Business Model

The Arc So Far

2013-2015
Studies at University of California, Davis
2014
Joins Meta (Facebook) as Solutions Engineering Manager; leads client engineering teams
2014-2016
Founds Midas Academy, a mentorship program for young entrepreneurs
2016
Founds Kite - a free student progress tracking & analytics app for teachers
2018
Leaves Meta after four years; co-founds Akia with team of ex-Facebook engineers
2019
Akia launches commercially; first hotel clients onboarded
2020
Secures seed funding from GSR Ventures; steers Akia through COVID-19 by pivoting to contactless hospitality
2023
Closes $6M Series A led by Altos Ventures; achieves 3x YoY growth
2024
Raises additional $5M (Series A-II) from GSR Ventures; Akia valued at $44.9M
2025
Akia launches new Marketing Suite for hotels and vacation rentals; pushes deeper into agentic AI hospitality

How He Thinks

  • Data-driven decision maker
  • Anti-hype operator
  • Contrarian on talent hiring
  • Builder with engineering instincts
  • Mission over spectacle
  • Teacher before tech founder
  • Systems thinker
  • Hospitality-first product lens

Chen wants AI agents that don't just respond to guests - they anticipate them. The future Akia he's building works from guest data to deliver personalized service at scale, with the tech itself becoming so seamless it disappears. His benchmark: text messaging becomes as expected in hotels as WiFi.


What Evan Chen Actually Says

"Consumers are tired of poorly made chatbots, waiting on hold for call centers, or downloading apps for single use."

Series A Announcement, 2023

"Text messaging in hotels is eventually going to become the expectation in the industry."

Lodging Magazine Interview

"Picking up the phone and making a call is a non-personal activity."

Lodging Magazine Q&A

"Securing this new round of funding from Altos is really a validation of our vision."

Series A Announcement, 2023

"The leader drives performance - or doesn't."

Akia Blog, Building Great Teams

What He's Actually Built

$12.1M raised Marriott • Hyatt • Ritz-Carlton clients 3x YoY growth 72% text adoption rate 142% review increase 200+ staff hours freed/month $44.9M valuation Ranked #2 of 252 competitors Launched through COVID-19 New Marketing Suite 2025

Things Worth Knowing

01
Chen's first startup was a tutoring center - Midas Academy - not a tech company. The teacher instinct runs deep.
02
Luxury hotel millennials adopted Akia faster than anyone predicted - including Chen himself. Premium guests don't want a phone call. They want a text.
03
Akia's name comes from "ahoy" - the nautical greeting. The company's early branding leaned into the seafaring metaphor before settling into its current identity.
04
Before building AI for hotels, Chen built Kite - an app to help teachers track student progress. The through-line: systems that make service providers more effective.
05
Chen's AI doesn't just reply to guests - it predicts when a regular will want their car brought around, based on their history. That's the personalization play.
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