He spent five years teaching DoorDash how to deliver a country. Now he runs the company teaching factory machines to predict their own breakdowns.
Walk a factory floor and you will hear it before you understand it: a low chorus of motors, pumps and bearings, each one humming a note that means everything is fine until the moment it doesn't. Augury built its business on that chorus. Its sensors give industrial machines a sense of hearing and, when something starts to go wrong, a voice to warn the humans first. In October 2025, the person handed the keys to that company was Elan Greenberg.
Greenberg is Augury's Chief Executive Officer, promoted from Chief Operating Officer roughly a year after he joined. The handover was deliberate. Co-founder Saar Yoskovitz stepped from CEO into the Executive Chairman seat to keep his hands on product vision, strategic partnerships and the deepest customer relationships, while Greenberg took the wheel on running the company day to day. It was less a coup than a relay - the founder passing the baton to an operator built for the next leg.
And operator is the right word. If you want to understand Greenberg, don't start with the title. Start with the fact that he has done this - the unglamorous work of making a fast-growing company actually function - at least four times before, in four wildly different worlds.
"Production insights for every manufacturing company in the world."— Elan Greenberg, on Augury's mission
He started his career not in a boardroom but in uniform, serving as a Captain in the Marines, including a deployment overseas. The habits formed there - logistics, discipline, calm under pressure - never really left.
From the field to the deal table. Greenberg worked on the Mergers & Acquisitions team in New York, learning how companies are valued, bought and stitched together.
Nearly five years and a remarkable number of hats. He helped launch the New York region, ran the Canada business as Regional General Manager, led Platform Operations, then built and led the Non-Restaurants business - the bet that DoorDash could deliver more than dinner.
He became the public-safety company's first Chief Operating Officer, owning field operations, product implementation, project management and supply chain - the physical guts of a device-plus-software business.
He joined Augury as COO in 2024 and was named CEO in October 2025, inheriting an Industrial AI category leader and the mandate to scale it.
Augury is an Industrial AI company. In plain terms: it attaches sensors to the motors, pumps and rotating equipment that keep factories running, then uses machine learning to interpret the vibration and sound those machines make. The result is predictive maintenance - knowing a bearing is about to fail days or weeks before it actually does, so a plant can fix it on a quiet Tuesday instead of losing a production line on a busy Friday.
The category has names that sound like science fiction and read like spreadsheets: machine health, prescriptive analytics, process health, digital machine health. The payoff is unglamorous and enormous - less downtime, lower energy waste, more yield, equipment that lasts longer. Augury has been recognized as a Leader in Verdantix's Industrial AI Analytics Software report and recently launched predictive maintenance for ultra-low RPM machinery, the slow-turning giants that older systems struggled to read.
Sensors plus AI listen to rotating equipment and flag failures before they happen.
Real-time production intelligence to squeeze more yield and efficiency from the line.
Backed by investors including Insight Partners, Eclipse, Qumra Capital and Lightrock, with a recent $75M round fueling the next stage of growth.
There's a pattern in Greenberg's career that isn't on any slide. He keeps arriving at companies right at the moment they need to grow up - to turn a great idea into a great machine. DoorDash needed someone to make delivery work in a new city, then a new country, then a new category. Flock Safety needed someone to run the physical world of devices and installs. Augury needed someone to take a proven Industrial AI platform and put it in front of every plant manager on the planet.
That is what a COO-turned-CEO is for. Founders dream the thing into existence; operators make sure it shows up on time, at scale, every day, for everyone. Greenberg's resume is almost suspiciously consistent on this point. The industries change - logistics, public safety, manufacturing. The verb does not: scale.
It helps that he has seen pressure that makes a quarterly target look quaint. Marine officers learn that plans survive contact with reality only if the logistics underneath them are sound. Investment bankers learn how value is actually created and destroyed. Combine the two and you get someone who treats operations not as back-office plumbing but as the whole game - because in a company that sells reliability to the world's factories, it is.
Augury's bet, in the end, is a human one dressed in sensors and software: that machines should warn us before they break, and that the people running our factories deserve to know what their equipment knows. Greenberg's job is to make that promise true at industrial scale. He has spent fifteen years rehearsing for exactly that.