The Oakland company that turned cannabis compliance from a liability into an automated background process.
Distru builds a purpose-made ERP for one of the most heavily regulated corners of commerce. Its seed-to-sale platform gives licensed cannabis operators a single place to run inventory, orders, manufacturing, sales, and financials - while staying inside the lines of state law.
Cannabis is not a normal supply chain. Every gram of product has to be tracked from cultivation through processing to the final sale, and reported to a state compliance system such as Metrc or BioTrack. Get that reporting wrong and an operator does not just lose money - they can lose a license.
That regulatory weight is exactly the problem Distru was built to absorb. Instead of asking operators to juggle spreadsheets, a point-of-sale tool, a marketplace login, and a separate compliance portal, Distru pulls the work into one system and keeps the compliance layer synced in the background.
The platform started narrow - a CRM and mapping tool for distribution sales reps - and grew outward as customers asked for more. Today it spans inventory management, order fulfillment, warehouse management, procurement, manufacturing with bills of materials, cost accounting, and reporting.
The name is the origin story: "Distru" comes from distribution, the slice of the cannabis supply chain the founders bet would matter most as the market matured. The bet held, and the product followed customers up and down the chain into cultivation, manufacturing, and retail.
Distru's customers are licensed cannabis distributors, manufacturers, cultivators, and retailers - the businesses that physically move, make, and sell regulated product. Reported figures put its base at roughly 2,500 customers across about 25 states, with more than $2 billion in transactions passing through the platform each year.
The core pain is double data entry and its consequences. Operators historically re-typed the same inventory and order data into their own tools and then again into the state's track-and-trace system - slow, and dangerous, because divergence between the two invites audit trouble. Distru's answer is a live two-way integration that keeps its records and the state's in sync, customized for each state's rules.
Rather than wall operators into one ecosystem, Distru connects to the tools they already run. Its Metrc and LeafLink integrations are among the most-praised in the industry.
Inventory, order fulfillment, warehouse management, procurement, and reporting in a single seed-to-sale system.
Live two-way integration with state track-and-trace, tuned per state, that audits data to kill double entry.
Bills of materials, assembly creation, production management, and cost accounting for processors.
A wholesale marketplace and online storefront for B2B selling with real-time inventory.
AI-driven intake that turns messy wholesale requests into clean, compliant orders.
Cultivation analytics and a Speed Harvesting app for grow-side tracking.
Plenty of companies wanted to sell software to a booming market. Few wanted to learn 25 states' worth of regulations. Distru did the unglamorous work of localizing compliance for each jurisdiction, and treated the least exciting part of the product - the track-and-trace sync - as the thing that actually keeps customers. In a market full of frustrated operators, its reported satisfaction scores stand out.
Against competitors like LeafLink, Flourish Software, Canix, and BioTrack, Distru's pitch is consolidation plus reliability: one system that both runs the business and handles compliance, backed by support that answers. The alternative for most operators is stitching together several point tools and a lot of spreadsheets.
Distru sells B2B SaaS: licensed operators pay a recurring subscription to run their operations on the platform, with revenue scaling as more licensees and higher volume flow through the system. Public estimates put annual revenue around $3.2M as of 2024.
The company's expertise is domain, not just code. It was built by continuously talking to operators, and its edge lives in the details of each state's regulations - the kind of knowledge that is expensive to acquire and hard for a generalist ERP to replicate.
Its funding history reflects the same discipline. Distru started with a $30,000 check from the founder's personal network, raised a $3M seed in 2019, and then did not raise again for more than five years - growing to thousands of customers on its own revenue before taking a Series A.
That patience is unusual in venture-backed software, and it shaped the culture: product-led, operator-obsessed, and remote-friendly, with a support team that customers single out.
Blaine Hatab launches Distru with a $30K angel check as a CRM and mapping tool for cannabis distribution sales reps.
The product expands into inventory, manufacturing, and compliance as distributors and manufacturers ask for more.
Felicis Ventures leads a $3M seed with Village Global and Global Founders Capital participating.
Distru adds a wholesale marketplace and online storefront to the platform.
Poseidon Investment Management leads a $6M Series A - the first outside capital since 2019 - as Distru introduces an AI Order Agent.
Distru sits in cannabis operations software - the layer between physical operators and the state systems that regulate them. As the legal market matures and consolidates, operators increasingly want fewer, deeper tools rather than a pile of point solutions, and that shift favors an integrated ERP. Poseidon's 2024 Series A reads as a bet that this category is graduating from experiment to infrastructure.
Serial founder with roots in product-led SaaS out of Oakland; earlier ventures include Music Festival Nation.
Leads Distru's engineering and technical direction.
Joined the founding team after a developer role in the broader tech world.
Seed round (2019) led by Felicis Ventures with Village Global and Global Founders Capital. Series A (November 2024) led by Poseidon Investment Management, with Global Founders Capital participating.
It provides a seed-to-sale ERP for licensed cannabis operators, unifying inventory, orders, manufacturing, CRM, and compliance in one platform.
Cannabis distributors, manufacturers, cultivators, and retailers across roughly 25 U.S. states - reportedly around 2,500 customers.
Through live two-way integrations with state track-and-trace systems like Metrc and BioTrack, customized per state to reduce double data entry and errors.
About $9M total - a $3M seed in 2019 led by Felicis Ventures and a $6M Series A in 2024 led by Poseidon Investment Management.
Founded in 2016 and led by Co-Founder and CEO Blaine Hatab, with co-founders including CTO Johnny Ji and Blake Gentry.