BREAKING Auditoria.AI closes oversubscribed $38M Series B led by Innovius Capital SCALE $9B in invoices & $2.4B in collections processed annually GROWTH Triple-digit revenue growth reported for 2024 CUSTOMERS Match Group, Airtable, Lemonade & Denny's on board PRODUCT SmartVendor, SmartCustomer & SmartResearch power the office of the CFO BREAKING Auditoria.AI closes oversubscribed $38M Series B led by Innovius Capital SCALE $9B in invoices & $2.4B in collections processed annually GROWTH Triple-digit revenue growth reported for 2024 CUSTOMERS Match Group, Airtable, Lemonade & Denny's on board PRODUCT SmartVendor, SmartCustomer & SmartResearch power the office of the CFO
Company Profile · Enterprise Finance AI

Auditoria.AI

AI agents that automate accounts payable and receivable - end to end. Governed by your rules. Auditable at every step.

Founded 2019 Santa Clara, CA Series B · $38M ~100 employees
Auditoria.AI brand image showing its logo and the SmartBots product wheel for AP and AR automation

AUDITORIA.AI - the company's product wheel maps the finance back office it automates: supplier inquiries, invoice coding, collections, remittance and governed autonomy.

$9B+

Invoicing processed / year

$2.4B+

Collections processed / year

$65.5M

Total funding raised

2019

Year founded

The Feature · Newsweek Style

The Junior Accountant That Never Sleeps


Every finance department carries a quiet backlog: invoices to code, statements to reconcile, overdue accounts to chase, vendor emails to answer. It is necessary work, and it is rarely the work anyone was hired to do. Auditoria.AI, a Santa Clara software company founded in 2019, built its business on a straightforward premise - that most of that backlog can be handed to software agents, and that the finance team is better off for it.

Auditoria calls those agents SmartBots, and describes them less as robots than as junior accountants. They plug into a company's systems of record and shared inboxes, read documents, take action, and hand work back to a person when a decision needs human judgment. The pitch is not that AI replaces the finance team. It is that AI absorbs the transactional load so the team can spend its hours on analysis, relationships and the close.

"Digitize invoices. Automate coding. Handle supplier inquiries. Accelerate collections. All governed by your rules." - Auditoria.AI, company positioning

What the company actually does

The company automates two of the most labor-intensive corners of corporate finance: procure-to-pay (accounts payable) and order-to-cash (accounts receivable). On the payable side, its software ingests invoices in any format, language or currency, codes them, routes approvals, onboards vendors and answers supplier questions. On the receivable side, it prioritizes collections, sends dunning notices, matches remittances, applies cash and tracks days sales outstanding - the metric that governs how quickly money actually arrives.

Underneath both is a design choice that Auditoria returns to often: everything the agents do is meant to be governed by company policy and logged for audit. In finance, an automation that cannot show its work is a liability. By making auditability a first-class feature rather than an afterthought, the company is aiming squarely at the objection that stops many finance teams from adopting AI in the first place.

Who is behind it

Auditoria was founded by Rohit Gupta, a serial entrepreneur with more than two decades in enterprise software, alongside co-founders Adina Simu and Gaurav Bhatia. Gupta's path to finance AI ran through security: he founded the cloud access security company Palerra, sold it to Oracle in 2016, and ran a cloud-security group there before starting Auditoria. Earlier, he helped build identity and access management into a market-leading business at Oracle and led the Remedy IT service management division at BMC Software. That background shows up in the product's emphasis on governance, trust and controls.

"Auditoria's SmartBots act as junior accountants that engage with systems of record, shared inboxes and key stakeholders - escalating to humans when intervention is needed." - Company description of its SmartBots

Who buys it

The customer is the office of the CFO - controllers, treasury, and the accounts payable and receivable teams that report to them. What is notable is how little those customers have in common with each other beyond the problem. Auditoria's named users span consumer internet and dating (Match Group), collaboration software (Airtable), insurance (Lemonade), casual dining (Denny's), sports commerce (StockX), cybersecurity (Secureworks), nonprofit software (Blackbaud) and higher education (Iowa State University). The through-line is not an industry. It is a department drowning in manual work.

The scale claim behind the business is concrete: Auditoria says its platform processes more than $9 billion in invoicing and $2.4 billion in collections a year for customers. Those are the numbers that turn a productivity story into a cash-flow story - the difference between an invoice sent and money in the account is exactly what its receivables automation is built to compress.

How it is different

Finance automation is a crowded field. Established players like HighRadius and Billtrust attack receivables; AppZen and Vic.ai work the payable and expense side; BlackLine and Esker sit across the close and order-to-cash. Auditoria's wager is on the agentic framing - discrete, purpose-built bots that don't just flag work but carry it out, communicate with vendors and customers in natural language, and escalate with a recommended action rather than a raw alert. Combined with the governance-first posture and native ties to Workday, Oracle, SAP, NetSuite and Coupa, the company is positioning itself as the layer that sits on top of the ERP rather than another dashboard beside it.

The money, and the market

In February 2025 Auditoria closed an oversubscribed $38 million Series B led by Innovius Capital, with Dell Technologies Capital, Sentinel Global and returning investors Venrock, NeoTribe Ventures, Engineering Capital and KPMG Ventures. That brought total funding to roughly $65.5 million. The round followed what the company described as triple-digit growth in 2024 - the kind of trajectory that lets a founder raise from a position of strength rather than need. The capital is earmarked for product development and international expansion.

The larger bet is about timing. Agentic AI - software that takes multi-step action rather than just answering questions - is arriving at the same moment finance leaders are under pressure to do more with flat headcount. The office of the CFO is not where most people expect AI teammates to land first. But it may be where they stick, because finance rewards the three things these systems can be built to deliver: accuracy, consistency and a complete record of what happened.

Products & Services

Four SmartBots for the Back Office

Purpose-built, pre-packaged applications that act inside a company's finance stack - each targeting a specific slice of AP, AR or analysis.

Accounts Payable

SmartVendor

Autonomous AP: invoice digitization and coding in any format, language or currency, approval automation, vendor onboarding, procurement spend analysis, statement reconciliation and expense accruals. Rated 4.8 on G2.

Accounts Receivable

SmartCustomer

Collections automation: receivables prioritization, automated dunning, remittance matching, cash application, billing-dispute resolution and DSO tracking - with escalation to humans and recommended next actions.

Analytics

SmartResearch

A natural-language query layer that analyzes financial data across live ERP systems, surfaces payment-behavior insights and flags anomalies - answers instead of another report to build.

Governance

Guardian

The governance and audit layer: policy controls and full audit trails across every agent action, so finance teams can automate without losing the paper trail an auditor expects.

By the Numbers

Where the Volume Goes

A snapshot of the scale Auditoria reports and where the company sits. Bars are indicative, scaled for comparison.

Invoicing / yr
$9B+
Collections / yr
$2.4B+
Total funding
$65.5M
Series B
$38M
Est. revenue
~$11.7M
Customers & The Problem

Who uses it

The office of the CFO across wildly different industries - a sign the pain is a function, not a sector.

Match Group Airtable Lemonade Denny's StockX Freshworks Secureworks Blackbaud Brown & Brown Iowa State University

The problems it solves

  • Manual invoice entry, coding and approval bottlenecks in AP
  • Slow collections and high days sales outstanding (DSO)
  • Vendor and customer inquiries clogging shared inboxes
  • Reconciliation and cash-application drudgery
  • No fast way to ask finance data a plain-language question
  • AI adoption blocked by governance and audit concerns
Funding History

Backed to Scale

RoundAmountDateLead / Investors
Series B$38MFeb 2025Innovius Capital (lead), Dell Technologies Capital, Sentinel Global, Venrock, NeoTribe, Engineering Capital, KPMG Ventures
Series A~$15.5M2021Venrock, NeoTribe, Engineering Capital, Workday Ventures, KPMG
Seed~$12M2020Venrock, NeoTribe, Engineering Capital

Total raised: ~$65.5M across five rounds. Series A and Seed amounts are approximate.

Timeline

From Idea to Series B

2019

Auditoria.AI founded

Rohit Gupta launches the company with co-founders Adina Simu and Gaurav Bhatia to bring AI and automation to ERP finance applications.

2020

Seed funding & first SmartBots

Early seed capital and the first SmartCustomer collections automation ship.

2021

Series A

Venrock, NeoTribe, Engineering Capital and Workday Ventures back a Series A; SmartVendor expands the platform into accounts payable.

2023

SmartResearch launches

A natural-language analytics layer over live ERP financial data joins the lineup.

2024

Triple-digit growth

The company reports triple-digit revenue growth and adds governance via Guardian.

2025

$38M Series B

An oversubscribed round led by Innovius Capital fuels product innovation and global expansion.

Watch & Demos

See the Bots at Work

Product demos and interviews from Auditoria's own channels.

Auditoria.AI on YouTube

Product walkthroughs, SmartBot demos and customer stories.

► youtube.com/@auditoriaai

SmartCustomer - AR Helpdesk demo

How the collections and AR helpdesk automation runs.

► auditoria.ai / demo videos
Share This Profile

Spread the word

FAQ

Common Questions

What does Auditoria.AI do?

It provides agentic AI agents (SmartBots) that automate accounts payable and accounts receivable workflows for enterprise finance teams - from invoice digitization to collections - integrated with major ERP systems.

Who founded Auditoria.AI and when?

Rohit Gupta founded it in 2019 with co-founders Adina Simu and Gaurav Bhatia. Gupta previously founded cloud-security company Palerra and ran cloud security at Oracle after its acquisition.

How much funding has Auditoria.AI raised?

Roughly $65.5 million total, including an oversubscribed $38 million Series B in February 2025 led by Innovius Capital.

What are the main products?

SmartVendor for accounts payable, SmartCustomer for accounts receivable and collections, SmartResearch for natural-language finance analytics, and Guardian for governance and audit.

Which companies use Auditoria.AI?

Named customers include Match Group, Airtable, Lemonade, Denny's, Freshworks, StockX, Blackbaud, Secureworks and Iowa State University. The platform processes over $9 billion in invoicing annually.