Company Profile · Digital Adoption
Apty.
The AI digital adoption layer that turns expensive enterprise software into software people actually use.
The AI digital adoption layer that turns expensive enterprise software into software people actually use.
Every enterprise runs on software it doesn't fully use. A company signs a seven-figure contract for Salesforce, Workday or Oracle, trains everyone for a week, flips the switch - and then watches half the team quietly go back to spreadsheets. The tool works. The people are lost.
Apty is the layer that closes that gap. It installs on top of any web-based enterprise application and rides along inside it, showing users what to do next with in-app walkthroughs, catching mistakes before a form is submitted, automating repetitive steps, and quietly recording where people stumble so those bottlenecks can be fixed. Nobody has to leave the screen they are working on.
The category has a name - Digital Adoption Platform, or DAP - and Apty is one of its more enterprise-focused players. The pitch is deliberately unglamorous: the problem is rarely the software itself, it is how effectively people use it. Apty exists to move that needle, and to prove the movement with numbers.
"The true value of software lies not just in its features but in how effectively it's utilized."
Krishna Dunthoori, Founder & CEOApty sells to large organizations - the kind that roll out software to thousands of employees across departments and geographies. Its publicly named customers skew heavyweight: Delta Air Lines, Boeing, MARS and Pinterest have all appeared on its roster, and the company says it landed its first Fortune 500 client in its founding year.
Inside those companies, the buyer is usually whoever owns a painful rollout: an IT leader deploying ServiceNow, a sales-ops team fighting dirty Salesforce data, an HR group onboarding staff into Workday. The problems rhyme - low adoption, high support-ticket volume, inconsistent process compliance, and data entered wrong the first time.
Apty's answer is to move help to the moment of need. Instead of a training session in January that everyone forgets by March, guidance appears on-screen exactly when a user hits the step that trips them up. Validation rules stop bad data before it is saved. Change announcements warn people when a workflow shifts. The support queue shrinks because fewer people get stuck.
Apty's platform is a family of tools that share one job - guide the user, validate the work, and measure what happened. The 2024 shift to apty.ai pushed AI to the front of all three.
A no-code layer delivering smart in-app guidance, walkthroughs, contextual tooltips, checklists and change announcements - so users complete tasks correctly without leaving the app.
Continuously watches usage to detect friction and drop-off, recommends interventions and auto-generates personalized guidance across three functions: visibility, action and impact.
A generative-AI copilot that delivers dynamic, real-time support and guides users through processes that stretch across multiple applications, not just one.
Real-time dashboards that show how software is actually used, where people struggle and how adoption trends - tying each improvement back to a business outcome.
On-screen error correction that checks inputs before submission, plus auto-fill and task automation to cut manual effort and mistakes at the source.
SSO, role-based access, audit logs, accessibility support and multi-language guidance - the unflashy scaffolding that lets big companies deploy at scale.
The digital adoption market is not empty. WalkMe - acquired by SAP in 2024 - effectively created the category; Whatfix, Pendo and Userlane all compete for the same buyers. In a field where every vendor can draw a tooltip, differentiation is hard.
Apty's stated wedge is enterprise depth. As Dunthoori put it when announcing the company's Series A, plenty of tools "create tooltips and walkthroughs, but they don't really solve the problems large enterprises face." The bet is that the hard part is not the pop-up - it is validation, governance and workflows that span four applications and can't afford an error. That is the messy middle Apty leans into.
Where it fits in the market: a mid-sized, Austin-based specialist punching into enterprise accounts against much larger names, betting that the AI pivot and a focus on measurable ROI will keep it relevant as the category consolidates around SAP's WalkMe and a handful of independents.
"There are plenty of digital adoption tools that create tooltips and walkthroughs, but they don't really solve the problems large enterprises face."
Krishna Dunthoori, Series A announcement, 2021Krishna Dunthoori launches the company and lands its first Fortune 500 customer in year one.
The company renames to Apty and sharpens its focus on enterprise adoption and change management.
Companyon Ventures leads a post-seed round to expand the platform.
645 Ventures leads a Series A, bringing total funding to roughly $12.9M.
Named to Built In's 2023 list of top startups to work for in Austin.
Repositions around AI-powered guidance and launches Apty OneX, a Gen-AI cross-application copilot.
Apty is a digital adoption platform (DAP) that installs on top of enterprise web applications to guide users with in-app walkthroughs, validate their inputs in real time, automate repetitive steps and analyze where people get stuck - helping organizations get more value from their software.
Apty was founded in 2018 by Krishna Dunthoori, originally under the name letzNav, and rebranded to Apty in 2019. It is headquartered in Austin, Texas.
Apty has raised approximately $12.9M, including a $5.4M post-seed round in 2020 led by Companyon Ventures and a $7.5M Series A in 2021 led by 645 Ventures.
Apty serves large enterprises and Fortune 100 organizations. Publicly cited customers include Delta Air Lines, Boeing, MARS and Pinterest, with guidance deployed across 1,000+ enterprise applications.
Apty competes in the digital adoption platform market against WalkMe (acquired by SAP), Whatfix, Pendo, Userlane and others, differentiating on enterprise depth, validation and governance.
Sources: apty.ai (About, Features, Apty AI, OneX) · PR Newswire funding releases (2020, 2021) · Tracxn · PitchBook · Crunchbase · Companyon Ventures · Dallas Innovates · Pulse 2.0 · Authority Magazine · Forbes Technology Council · Built In · GetLatka · Gartner Peer Insights. Some figures (user counts, revenue, employee count) are approximate and vary by source and date.