Ada

Ada

Ada is a Toronto-based AI company that automates enterprise customer service. Its platform deploys AI agents across voice, chat, email, and social channels, resolving support requests in dozens of languages and pulling from a company's own knowledge and systems. Founded in 2016 by Mike Murchison and David Hariri after the pair spent a year working as frontline support agents, Ada now powers billions of automated interactions for brands like Meta, Verizon, Square, and YETI, with top customers automating over 80% of inquiries. The company reached a $1.2B valuation in 2021 and in 2026 launched a unified Reasoning Engine, a single AI 'brain' that works consistently across every channel.

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