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IBM Apptio Asks What Your AI Tokens Actually Bought

IBM Apptio Asks What Your AI Tokens Actually Bought

IBM’s new AI Value & ROI preview puts the token bill beside the business result. The harder job is proving that faster work, lower costs and better decisions survived contact with the accounts.

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This month's top stories
IBM’s $10 Billion Quantum Bet Has a 2029 Deadline
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IBM’s $10 Billion Quantum Bet Has a 2029 Deadline

IBM has committed more than $10 billion over five years to pursue fault-tolerant quantum computing. Two connected cryogenic modules mark a real step toward Starling, but the 2029 target still has to survive the laboratory.

Story · Oct 8, 2026
IBM’s Dual-Architecture Chip Invites Arm to the Mainframe
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IBM’s Dual-Architecture Chip Invites Arm to the Mainframe

IBM wants to bring Arm’s claimed 22-million-developer ecosystem into the machines that run regulated business. Its proposed dual-architecture processor could change where modern software lives—but the design is ahead of the delivery.

Story · Oct 6, 2026
IBM and NASA Give the Moon an Open-Source Memory
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IBM and NASA Give the Moon an Open-Source Memory

A new lunar AI model brings scattered observations into one scientific toolkit. Its first tests sharpen the search for ice, map craters with less training data, and trace the Moon’s volcanic past.

Story · Oct 2, 2026
IBM’s AI Warning: The Judgment Gap Is Growing
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IBM’s AI Warning: The Judgment Gap Is Growing

Workers are learning to operate AI faster than companies are redesigning the work around it. IBM’s new global study finds a widening gap between the judgment leaders demand and the support employees receive.

Story · Sep 24, 2026
IBM's Bob Grows Up: From Coding Assistant to Agentic Development Partner
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IBM's Bob Grows Up: From Coding Assistant to Agentic Development Partner

On July 9, 2026, IBM unveiled major enhancements to IBM Bob, its agentic software development platform. The updates introduce multi-agent coordination across the full software development lifecycle, model-native parallel tool calling, subagents for context management, cost-and-productivity visibility via Bobalytics, and pre-built premium modernization workflows for IBM Z (COBOL/PL/I), IBM i (RPG), and Java (migration to Java 25). The release responds to a shift in enterprise bottlenecks from code generation to code review and validation, aiming to help teams ship production-ready software faster while optimizing the total cost of AI-driven development.

Story · Jul 15, 2026
The $5 Billion Patch: IBM and Red Hat Try to Fix Open Source Before AI Breaks It
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The $5 Billion Patch: IBM and Red Hat Try to Fix Open Source Before AI Breaks It

On July 8, 2026, IBM and Red Hat announced the commercial launch of Lightwell, a platform delivering automated open source vulnerability remediation at enterprise scale. The launch, which builds on a $5 billion open source security commitment made in May 2026, introduces two offerings: Lightwell Network, a generally available catalog of 6,500+ remediated, digitally signed and certified application-layer dependencies across ecosystems like Java and Python, and Lightwell Clearinghouse Premier, a limited-availability trusted intermediary for secured patch embargoes and vertical threat coordination, starting with financial services. The initiative aims to build the 'trust infrastructure' for open source as AI accelerates both software creation and cheap, automated exploits.

Story · Jul 15, 2026

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Company Facts

At a glance
Founded
1911 · Armonk, United States
Category
ENTERPRISE
Legal name
International Business Machines Corporation
Founders
Charles Ranlett Flint
Revenue
USD 67.5 billion in 2025
Customers
Large enterprises, governments, universities and research institutions in more than 175 countries, particularly organizations in banking, insurance, telecommunications, healthcare, retail and the public sector that operate regulated or mission-critical systems.
Model
IBM earns recurring and transactional revenue from enterprise software subscriptions and licenses, consulting engagements, infrastructure sales and support, and financing. The portfolio is designed to pull through across segments: software creates a platform, consultants implement it, and IBM systems run selected high-value workloads. More than 80% of 2025 revenue came from clients transacting across software, consulting and infrastructure.
Alternatives
IBM competes with Microsoft, Amazon Web Services, Google Cloud and Oracle in cloud and AI platforms; Accenture, Deloitte, Capgemini and Tata Consultancy Services in consulting; Broadcom, ServiceNow, Palantir and enterprise software specialists in software; and cloud infrastructure plus specialized server vendors in computing infrastructure. Its differentiator is an integrated portfolio aimed at hybrid, regulated and mission-critical estates rather than a single public cloud.

Updates

Recent updates
Sep 2026
IBM and NASA released an open-source AI model designed to support lunar exploration.
Aug 2026
IBM completed its acquisition of HRL Laboratories to expand quantum research capabilities and connected the first modules of a scalable cryogenic system for its fault-tolerant roadmap.
Jul 2026
Second-quarter results prompted IBM to revise full-year constant-currency revenue growth guidance to 4%-5%, while keeping its expectation for roughly USD 1 billion more free cash flow year over year.
Jun 2026
IBM committed more than USD 10 billion to its quantum computing roadmap, including the planned Starling fault-tolerant system for 2029.
Jan 2026
IBM reported USD 67.5 billion of 2025 revenue and a generative AI book of business above USD 12.5 billion.

Timeline

Company history
1911
Three machine businesses become C-T-R

Charles Ranlett Flint combined tabulating machines, time recorders and commercial scales into the Computing-Tabulating-Recording Company.

1924
International Business Machines gets its name

The broader name reflected Thomas J. Watson Sr.'s ambition for a unified global information business.

1956
Magnetic disks turn data into something retrievable

IBM introduced RAMAC, the first commercial computer system with magnetic disk storage.

1964
System/360 bets USD 5 billion on compatibility

A common architecture replaced five incompatible lines and let customers upgrade without rewriting their software.

1981
The IBM PC creates a standard IBM cannot contain

An open architecture accelerated personal computing but allowed compatible makers and Microsoft to capture much of the value.

1992
The old machine records an USD 8.1 billion loss

Mainframe decline and organizational fragmentation produced what was then the largest annual corporate loss in US history.

1993
Gerstner keeps IBM together

The new CEO rejected a planned breakup and rebuilt the company around integrated solutions and services.

1997
Deep Blue wins the rematch

IBM's chess system defeated world champion Garry Kasparov in a six-game match.

2005
The PC business leaves

IBM completed the sale of its personal computer division to Lenovo and concentrated further on enterprise technology and services.

2019
Red Hat becomes the USD 34 billion bridge

IBM completed its largest acquisition to anchor a hybrid-cloud strategy in open source and containers.

2021
Managed infrastructure spins out

IBM separated Kyndryl so IBM could focus on software-led hybrid cloud, AI, consulting and infrastructure.

2023
watsonx packages enterprise AI

IBM launched a platform spanning AI development, data and governance.

2025
z17 brings inference into the transaction

The latest mainframe generation arrived with the Telum II processor and AI capabilities across hardware and operations.

2026
Quantum becomes a USD 10 billion commitment

IBM expanded funding for a roadmap intended to produce the fault-tolerant Starling system in 2029.

Product History

What shipped, and when
2023

IBM watsonx

A portfolio for building, governing and operating predictive and generative AI across hybrid environments.

2019

Red Hat OpenShift

An enterprise Kubernetes platform used to build and run applications consistently across on-premises systems and multiple clouds.

2021

IBM Consulting

Strategy, experience, technology and operations services that implement IBM and partner technologies.

2025

IBM Z

Mainframe systems for high-volume, security-sensitive and continuously available enterprise workloads; the z17 generation adds on-chip AI acceleration.

2015

IBM LinuxONE

Linux-focused enterprise servers designed for consolidation, security and hybrid cloud workloads.

2026

IBM Automation and Data Software

Integration, observability, application automation, data management and transaction-processing products, including technology from Apptio, HashiCorp and Confluent.

2016

IBM Quantum

Cloud-accessible quantum systems, software and research partnerships, with a roadmap toward fault-tolerant computing.

FAQs

Frequently asked
What does IBM do today?

IBM sells enterprise software, consulting, mainframe and Linux infrastructure, storage, technical support and financing, with a strategy centered on hybrid cloud and AI.

Who owns IBM?

IBM is a publicly traded company listed on the New York Stock Exchange under the ticker IBM and is owned by its shareholders.

Does IBM still make computers?

Yes. IBM makes the Z mainframe family, LinuxONE systems, Power servers, storage and quantum computers, though it no longer makes consumer PCs.

What is watsonx?

watsonx is IBM's enterprise AI and data portfolio for building, running and governing machine-learning and generative-AI applications across hybrid environments.

Why did IBM buy Red Hat?

IBM bought Red Hat for approximately USD 34 billion to make OpenShift and open-source software the foundation of a hybrid-cloud strategy spanning private infrastructure and multiple public clouds.