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Perion Network
The Israeli adtech company spent a decade buying its way across every screen. Now, after Microsoft pulled the rug on its search business, Perion is betting the whole company on one AI platform - and on the screens Google can't own.
Mediaocean
It is the least famous company handling a quarter of the world's ad money. Mediaocean is the operating system agencies and brands use to plan, buy, serve and pay for advertising - and after buying Innovid, it wants to own every step in between.
Basis Technologies
Basis Technologies is a Chicago-based advertising software company that builds Basis, an automation and intelligence platform for digital media. Founded in 2001 as Centro and rebranded in 2021, Basis unifies programmatic, publisher-direct, search, social, and connected TV buying alongside campaign planning, workflow automation, reporting, and financial reconciliation - so agencies and enterprise marketers can run cross-channel media from a single system.
EX.CO
EX.CO is a machine learning-driven video technology platform that helps publishers and media owners run, manage, and monetize video across web, mobile, CTV, and DOOH. Founded in 2012 as the interactive-content company Playbuzz and rebranded to EX.CO in 2019, the New York-based, Disney-backed company now offers an online video platform (OVP), a CMS, player technology, and an LLM-powered recommendation and yield engine used by publishers including Advance Local, Hearst Newspapers, The Arena Group, and Ziff Davis.
VideoElephant
VideoElephant is a Dublin- and New York-based video content company that sources, licenses, curates and programmes premium video for publishers, streaming services and screens worldwide. It runs a library of millions of rights-cleared video assets from thousands of content providers, and packages that content as single VOD assets, feeds and 24/7 FAST channels, layering on distribution, playout scheduling, monetization and advertising so content owners and buyers can operate video at scale without stitching together multiple vendors.
Locala
Locala is a French-founded omnichannel advertising platform that helps global brands plan, buy, and measure multi-location marketing campaigns. Using location data, consumer-mobility signals, and machine learning, it connects online ad spend to real-world outcomes like store visits and foot traffic. Formerly known as S4M (Success for Mobile), the company rebranded to Locala in 2022 and works with brands including L'Oreal, Volkswagen/Audi, Subway, McDonald's, Nespresso, and L'Occitane.
UPROXX
UPROXX is a Los Angeles-based digital media and entertainment company that grew from a music and pop-culture website into a connected-TV and social-video powerhouse reaching more than 160 million monthly viewers. Founded by Jarret Myer and Brian Brater, it owns brands including UPROXX, HipHopDX and Dime Magazine, produces original music and culture programming, runs a content studio for brand campaigns, and - after going independent again in 2024 alongside will.i.am and Rich Antoniello - sells media across YouTube and CTV while folding AI into how it makes and monetizes content.
Simpli.fi
Simpli.fi is a Fort Worth, Texas-based advertising technology company that built one of the industry's leading programmatic demand-side platforms (DSP) on unstructured data rather than pre-packaged audience segments. Its Advertising Success Platform combines programmatic media buying - across connected TV, mobile, display, video, native and audio - with agency management and workflow software used by more than 2,000 media teams, agencies and brands. Backed by Blackstone and GTCR at a $1.5 billion valuation, the company specializes in granular, localized, addressable targeting at scale.
AppsFlyer
AppsFlyer is the mobile measurement and marketing analytics platform that helps brands figure out which ads actually work. Founded in Tel Aviv in 2011 and now headquartered in San Francisco, it operates as an independent third-party attribution layer between advertisers, ad networks and app stores - trusted by tens of thousands of companies including HBO, NBC, Macy's, Alibaba and Activision.
Moloco
Moloco is a Redwood City-based machine learning company that helps app developers, retailers, and streaming platforms turn their first-party data into performance advertising. Its DSP, Commerce Media, and Streaming Monetization products use deep neural networks to make billions of bidding decisions every day for customers like Wayfair, StockX, Costco, Netmarble, and Yogiyo.
Rembrand
Rembrand is an AI advertising platform that drops real products into video content after the camera stops rolling. Its computer-vision models reconstruct scenes, then render brand-safe placements - virtual signage, billboards, even physical products - that look like they were filmed on set. Founded in 2022 by serial entrepreneur Omar Tawakol, the Los Altos startup is building what it calls 'in-content advertising' for the streaming, creator and CTV era.