cpg-marketing
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The Agency That Learned to Work From 23 Feet of Aluminum
Publicity For Good grew up in an Airstream, survived a one-day revenue collapse, and turned purpose-driven PR into a production system measured in placements, podcasts, and proof.
Junction 37 and the Three-Cent Media Plan
A New York media agency built its reputation by distrusting the obvious channel, following the shelf, and charging toward the strange result. Sometimes the winning ad is six minutes long. Sometimes it costs three cents to watch.
The PR Firm That Put the Receipt Before the Reach
Corner Market Communications sells stories for things people eat. Its cleverest move is also its least glamorous: begin with the business result, then work backward until the publicity earns its shelf space.
The Agency That Puts the Shopping Cart Inside the Big Idea
Ignite2X makes campaigns for the awkward distance between liking a brand and buying it. Its best work turns pens, cheese and charcuterie into measurable reasons to move.
The PR Agency That Learned to Pitch the Person, Not the Product
Crier Communications has spent nearly three decades making ordinary products reportable. Its trick is simple enough to borrow: find the human story, outside proof, or timely argument that makes the product matter.
The Agency That Put a Potato on the Runway
For forty years, EvansHardy+Young has treated familiar food as a problem of attention. Its best trick is not making the product stranger - it is finding the one place nobody expects to see it.
The Receipt Pivot Every Founder Should Study: How Fetch Built a $700 Million Ad Machine After Its First Product Failed
Fetch’s first checkout product depended on grocers and crawled. Its second asked shoppers for one tiny habit - photograph the receipt - and turned the paper trail into rewards for consumers, proof for advertisers and a profitable business with a reported $700 million gross revenue run rate.
The Company That Turned the Checkout Line Into a Media Channel
Mars United Commerce spent 50 years learning how people actually shop. In 2024, Publicis paid a reported $600 million to own that knowledge.
Ibotta
The Denver app that pays you to scan grocery receipts quietly became the plumbing behind the coupons at Walmart, Instacart and DoorDash - and rang the bell on Colorado's biggest tech IPO.