# Zwift

> Zwift is a Long Beach-based connected-fitness company that turns indoor cycling and running into a multiplayer game. Its subscription software reads real effort from smart trainers, power meters and treadmills, translates it into avatar movement through virtual worlds, and layers on structured workouts, racing, progression and a global social community. The company increasingly sells the hardware that makes that experience easier to enter, including Zwift Ride, Cog, Click and Play, while its 2026 acquisition of ROUVY gives it a second, independently operated experience built around video of real roads.

- **Founded:** 2014
- **Headquarters:** Long Beach, United States
- **Founders:** Eric Min (Co-founder and CEO), Alarik Myrin (Co-founder), Scott Barger (Co-founder), Jon Mayfield (Co-founder and original software creator)
- **Team size:** 501-1,000 employees on LinkedIn; 381 employee profiles were visible in August 2026.
- **Products:** Zwift, Zwift Companion, Zwift Run, Zwift Play, Zwift Cog and Click
- **Notable:** Built one of the largest global communities in indoor cycling by combining real power data with massively multiplayer game mechanics., Hosted the first Virtual Tour de France in 2020, with equal courses and broadcast coverage for men's and women's fields across more than 130 countries., Hosted the first UCI Cycling Esports World Championships in 2020, the first esports world championship sanctioned by an Olympic sporting federation.

## Products & services

- **Zwift** — A subscription app for multiplayer indoor cycling and running, with virtual worlds, free rides, races, group events, workouts, training plans and progression.
- **Zwift Companion** — A free companion app for managing events, clubs, connections, messaging and in-session controls.
- **Zwift Run** — The running side of the platform, connecting compatible treadmills or footpods so real pace moves an avatar through Zwift worlds.
- **Zwift Play** — Handlebar controllers for steering, braking, menu control and virtual shifting in supported setups.
- **Zwift Cog and Click** — A single-sprocket trainer interface and wireless shift control designed to simplify bike compatibility and enable virtual shifting.
- **Zwift Ride Smart Frame** — An adjustable indoor bike frame with integrated controls that pairs with compatible Zwift Ready smart trainers.
- **Zwift Ready** — A compatibility program that brings Zwift virtual shifting and accessory support to approved third-party smart trainers.
- **Zwift Academy** — A recurring training and talent-identification program that has offered top riders a pathway to professional cycling contracts.

## Achievements

- Built one of the largest global communities in indoor cycling by combining real power data with massively multiplayer game mechanics.
- Hosted the first Virtual Tour de France in 2020, with equal courses and broadcast coverage for men's and women's fields across more than 130 countries.
- Hosted the first UCI Cycling Esports World Championships in 2020, the first esports world championship sanctioned by an Olympic sporting federation.
- Raised $450 million in Series C funding in 2020 at a reported valuation above $1 billion.
- Marked ten years of public riding in 2024 while expanding from software into the adjustable Zwift Ride frame and a multi-brand Zwift Ready ecosystem.
- Completed the strategic acquisition of ROUVY in April 2026, adding a differentiated real-road-video platform while retaining separate products and memberships.

## Latest updates

- **2026-06** — Zwift and Bravur released a cycling-inspired watch limited to 100 numbered pieces.
- **2026-06** — Zwift partnered with Canyon and Pedal Mafia on a North American junior development team linked to UCI WorldTour pathways.
- **2026-04** — Zwift completed its acquisition of ROUVY; both products retained separate roadmaps and memberships, while Zwift Ride and Zwift Ready hardware gained ROUVY support.
- **2026-03** — The company previewed new roads, planning tools, deeper outdoor integration, higher cycling and running level caps, and a Tour Fever program.
- **2025-12** — Zwift published 2025 member pricing of $19.99 monthly or $199.99 annually in the United States, plus a 14-day monthly-plan trial.
- **2025-11** — The fifth Off The MAAP event connected three virtual stages and an unlockable in-game kit with a limited physical collection.

## Links

- Website: https://www.zwift.com/
- LinkedIn: https://www.linkedin.com/company/zwift
- Twitter/X: https://twitter.com/gozwift
- YouTube: https://www.youtube.com/@gozwift
- Instagram: https://www.instagram.com/gozwift/
- Facebook: https://www.facebook.com/gozwift
- TikTok: https://www.tiktok.com/@gozwift

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Profile page: https://yespress.io/zwift
Published by YesPress — https://yespress.io
Last updated: 2026-08-12