# Zvika Netter

> Zvika Netter is an Israeli software entrepreneur, CEO and co-founder of Innovid, and Chief Innovation Officer of Mediaocean. A programmer since the early 1980s and a founder since 1993, he built Innovid from a three-person garage startup into an advertising technology company that went public in 2021, acquired TVSquared in 2022, and became Mediaocean's unified global ad tech brand after a 2025 acquisition and merger with Flashtalking.

- **Role:** CEO and Co-Founder at Innovid; Chief Innovation Officer and Board Director at Mediaocean
- **Organizations:** Innovid, Mediaocean, GarageGeeks, MAMRAM, IAB, KinnerNet
- **Nationality:** Israeli
- **Education:** MAMRAM - Israel Defense Forces School of Computer Sciences
- **Known for:** Co-founded and led Innovid from a three-person garage startup to a public company in 2021., Named on a U.S. patent for inserting interactive objects into video content., Led Innovid's 2022 acquisition of TVSquared to add converged television measurement.

## Career timeline

- **early 1980s** — Began coding as a child.
- **1990-1993** — Studied at MAMRAM, the Israel Defense Forces School of Computer Sciences, and served in an elite computer unit.
- **1993** — Started his first company, beginning a career as a founder and CEO.
- **before 2007** — Co-founded GarageGeeks with Tal Chalozin, a nonprofit Israeli technology and hacker community that grew to more than 8,000 members.
- **2007** — Co-founded Innovid with Tal Chalozin and Zack Zigdon, initially developing interactive video technology.
- **2008** — Earned a U.S. patent for a method of inserting interactive objects into video content; Innovid announced a $3 million Series A.
- **2010** — After an early video-metadata product produced no revenue, Innovid focused exclusively on advertising.
- **2012** — Innovid developed its video ad-serving platform.
- **2021** — Led Innovid onto the New York Stock Exchange under the ticker CTV.
- **2022** — Led the acquisition of TVSquared, adding cross-platform television measurement and attribution.
- **2024** — Spearheaded Harmony, an initiative focused on efficiency, transparency, frequency management, optimization, and a more direct CTV supply path.
- **2025** — Became CEO of the combined Innovid and Flashtalking ad tech organization and joined Mediaocean's board after Mediaocean completed its acquisition of Innovid.
- **2026** — Added the newly created role of Chief Innovation Officer at Mediaocean while remaining Innovid CEO and a Mediaocean director.

## Achievements

- Co-founded and led Innovid from a three-person garage startup to a public company in 2021.
- Named on a U.S. patent for inserting interactive objects into video content.
- Led Innovid's 2022 acquisition of TVSquared to add converged television measurement.
- Led the combined Innovid and Flashtalking organization after Mediaocean's 2025 acquisition.
- Appointed Mediaocean Chief Innovation Officer in 2026 while continuing as Innovid CEO and a Mediaocean board director.
- Recognized by TIME as a tech pioneer, by the World Economic Forum as a Technology Pioneer, and by Businessweek among Europe's young entrepreneurs.
- Co-founded GarageGeeks, an Israeli nonprofit innovation hub and hacker space with more than 8,000 members.

## Latest updates

- **2026-02** — Mediaocean appointed Netter to the newly created Chief Innovation Officer role across Innovid, Prisma, and Protected; he remains Innovid CEO and a Mediaocean board director.
- **2025-08** — Discussed Innovid's Harmony initiative, holistic frequency management, and CTV supply-path efficiency in a MarTech Cube interview.
- **2025-03** — Mediaocean selected Innovid as the unified brand for its global ad tech business after combining Innovid with Flashtalking.
- **2025-02** — Mediaocean completed its acquisition of Innovid; Netter became CEO of the combined ad tech organization and joined Mediaocean's board.
- **2024-11** — Announced the agreement for Mediaocean to acquire Innovid and merge it with Flashtalking.
- **2024-04** — Introduced Innovid's Harmony initiative and its first products for supply-path efficiency and real-time optimization.

## Links

- Website: https://www.innovid.com
- LinkedIn: https://www.linkedin.com/in/zvikanetter

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Profile page: https://yespress.io/zvika-netter
Published by YesPress — https://yespress.io
Last updated: 2026-08-26