# Zupee

> Zupee is an Indian consumer gaming company operated by Cashgrail Private Limited. It adapts Ludo and other familiar games into short, points-based mobile formats. Formerly funded by fees on real-money contests, it discontinued paid games in August 2025 and now offers free-to-play gaming.

- **Founded:** 2018
- **Headquarters:** Gurugram, India
- **Founders:** Dilsher Singh Malhi (Founder and CEO), Siddhant Saurabh (Co-founder; historically CTO)
- **Products:** Ludo Supreme, Ludo Turbo, Ludo Supreme League, Snakes and Ladders Plus, Carrom Ninja
- **Notable:** Reported first full-year profit in FY24: ₹146 crore., Company reports reaching 150 million registered users and 12.5 billion gameplays in June 2025., Completed US$102 million Series B in January 2022.

## Products & services

- **Ludo Supreme** — Time-limited, points-based Ludo with direct multiplayer competition; now free to play.
- **Ludo Turbo** — Short Ludo matches with timed moves and equal dice values in different orders.
- **Ludo Supreme League** — Solo, limited-move Ludo with leaderboard competition.
- **Snakes and Ladders Plus** — Short, scored digital adaptation of Snakes and Ladders.
- **Carrom Ninja** — Fast-paced digital carrom.
- **Super Over** — Cricket-based short-session game.
- **Trump Card Mania** — Card-game format listed among the free titles retained in August 2025.
- **Zupee Studio** — Subscription microdrama platform launched in 2025; permanently discontinued July 15, 2026.

## Achievements

- Reported first full-year profit in FY24: ₹146 crore.
- Company reports reaching 150 million registered users and 12.5 billion gameplays in June 2025.
- Completed US$102 million Series B in January 2022.

## Latest updates

- **2026-07** — Zupee Studio announced permanent discontinuation on July 15, 2026, with eligible unused subscription periods refunded.
- **2026-01** — The Economic Times reported about 200 additional job cuts.
- **2025-09** — Announced 170 job cuts, around 30% of workforce, and employee assistance.
- **2025-08** — Stopped real-money games and new deposits, retained free titles, and said it would not challenge the new law.

## Links

- Website: https://www.zupee.com/
- LinkedIn: https://www.linkedin.com/company/zupee/
- Twitter/X: https://x.com/ZupeeOfficial
- YouTube: https://www.youtube.com/c/ZupeeOfficial
- Instagram: https://www.instagram.com/zupee_official/
- Facebook: https://www.facebook.com/Zupeeofficial/

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Profile page: https://yespress.io/zupee
Published by YesPress — https://yespress.io
Last updated: 2026-10-11