# Zouhair Belkoura

> Zouhair Belkoura is the founder and CEO of Keepsafe, a San Francisco company that builds a family of consumer privacy apps used by tens of millions of people worldwide. A former electrical engineering PhD who researched mobile video coding, he has built Keepsafe around the idea that privacy is a form of freedom and that ordinary people deserve simple tools to control their personal photos, messages, and browsing. He is a frequent writer and speaker on the difference between abstract data privacy and the content privacy that actually matters to people's daily lives.

- **Role:** Founder & CEO at Keepsafe
- **Organizations:** Keepsafe, Kii, Inc., Enamora, McKinsey & Company
- **Education:** PhD in Electrical Engineering (mobile video coding research), Technische Universitat Berlin (TU Berlin), Signal Processing and Telecommunications, Telecom Paris
- **Known for:** Founded and leads Keepsafe, a suite of consumer privacy apps trusted by tens of millions of users., Grew an earlier online retail company (Enamora) to several million dollars in revenue before exiting., Completed a PhD in electrical engineering researching video coding algorithms that reduced mobile compression computation by roughly 90%.

## Career timeline

- **2008** — Founded Enamora, an online retail company, and grew it to several million in revenue before exit.
- **2010** — Joined Kii, Inc. as Director of Products.
- **2012** — Co-founded Keepsafe with Philipp Berner.
- **2013** — Keepsafe raised a Series A round (reported ~$3.4M).
- **2016** — Keepsafe surpassed 50 million users and launched a new privacy initiative; introduced Blur for iMessage.
- **2017** — Launched Keepsafe VPN and the Complete privacy subscription bundle.
- **2018** — Joined Founders for Change, advocating diversity, inclusion, and the future of privacy.

## Achievements

- Founded and leads Keepsafe, a suite of consumer privacy apps trusted by tens of millions of users.
- Grew an earlier online retail company (Enamora) to several million dollars in revenue before exiting.
- Completed a PhD in electrical engineering researching video coding algorithms that reduced mobile compression computation by roughly 90%.
- Articulated an influential consumer framing of digital privacy: the distinction between data privacy and content privacy.
- Expanded Keepsafe from a single Photo Vault app into a family of privacy products including Unlisted, VPN, and private browsing.

## Latest updates

- **2018-03** — Published 'We Are Founders For Change,' connecting diversity and inclusion to the future of privacy.
- **2018-01** — Shared 'Five Privacy Predictions For 2018' covering VPNs, privacy policies, tools, and design.
- **2017-10** — Announced Keepsafe VPN and the Complete privacy subscription bundle.

## Links

- Website: https://getkeepsafe.com
- LinkedIn: https://www.linkedin.com/in/zouhairbelkoura/
- Twitter/X: https://twitter.com/keepsafe
- Facebook: https://www.facebook.com/getkeepsafe/

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Profile page: https://yespress.io/zouhair-belkoura
Published by YesPress — https://yespress.io
Last updated: 2026-07-22