# Zornitza Stefanova

> Zornitza Stefanova is the San Francisco-based founder and CEO of BSPK, a retail clienteling and customer intelligence platform. Born and raised in Bulgaria, she became a U.S. citizen and built a career across internet companies including Wired, eGroups, Six Apart, imeem and Prosper. Her work focuses on giving sales advisers the information and tools to build lasting customer relationships.

- **Role:** Founder and CEO at BSPK
- **Organizations:** BSPK, BoomerangSF, Wired, eGroups, Six Apart, imeem, Prosper Marketplace, Forbes Technology Council
- **Nationality:** American; born and raised in Bulgaria
- **Education:** BA, International Relations, Stanford University, MBA, Finance, The Wharton School, University of Pennsylvania
- **Known for:** Built BSPK and raised a reported $7 million Series A in 2020., Named one of Luxury Daily’s Luxury Women to Watch 2021., Guest speaker on Wharton’s entrepreneurship track.

## Career timeline

- **Before 1989** — Left Bulgaria at 17, subsequently applied for U.S. asylum while in West Germany.
- **Before college** — Joined SAVI Technology as its fifth employee and office manager.
- **1990s-2000s** — Worked at Wired and eGroups; later held product roles at Six Apart, imeem and Prosper.
- **Before BSPK** — Founded and led mobile app development agency BoomerangSF.
- **2017** — Founded BSPK, according to investor SparkLabs; contemporary reporting also dates the operating business to 2018.
- **2020** — BSPK announced a $7 million Series A led by Northern Light Venture Capital, reported by Crunchbase News on October 5.
- **2021** — Named among Luxury Daily’s Luxury Women to Watch.
- **2025** — Began publishing articles on retail and AI as a Forbes Technology Council contributor.
- **2026** — Published arguments for outcome-focused software buying and executive ownership of customer intelligence.

## Achievements

- Built BSPK and raised a reported $7 million Series A in 2020.
- Named one of Luxury Daily’s Luxury Women to Watch 2021.
- Guest speaker on Wharton’s entrepreneurship track.
- Worked across early internet companies and founded BoomerangSF before BSPK.

## Latest updates

- **2026-10** — Published “AI Moves Customer Intelligence From The Back Office To The Boardroom” on October 6, arguing for company-wide executive ownership.
- **2026-07** — Published “Why AI Will Not Replace Your Best Salespeople” on July 9, arguing that experienced advisers should help train sales AI.
- **2026-04** — Published “Feature Fever” on April 14, advocating business outcomes as the basis for technology procurement.
- **2025-12** — In a year-end LinkedIn post, reported BSPK’s full integration with Shopify and Shopify POS and a Learning Lab webcast.

## Links

- Website: https://www.bspk.com/
- LinkedIn: https://www.linkedin.com/in/zstefanova/

---

Profile page: https://yespress.io/zornitza-stefanova
Published by YesPress — https://yespress.io
Last updated: 2026-10-26