# Zoot Enterprises

> Zoot Enterprises builds hosted decision management and origination software for banks, retailers, payment providers and automotive lenders. Its WebRules tools combine configurable business rules, data connections and workflows so institutions can automate credit and fraud decisions while retaining control of their policies and data.

- **Founded:** 1990
- **Headquarters:** Bozeman, United States
- **Founders:** Chris Nelson (Founder & CEO)
- **Products:** WebRules Builder, WebRules Live, Data Gateway, Credit Card Origination, Prescreen-of-One
- **Notable:** Founded in 1990 and marked its 30th anniversary in September 2020., Launched WebRules Builder and Live in 2018., Publicly named Daimler Truck Financial Services USA relationship announced in 2022.

## Products & services

- **WebRules Builder** — Low-code design and testing environment for decision rules, workflows, user screens and data integrations. Supports independent, shared or Zoot-managed development.
- **WebRules Live** — Hosted production execution of client rules and policies on Zoot’s redundant processing infrastructure.
- **Data Gateway** — Pre-built connections to external data and services, internal-system integration, connection monitoring and configurable provider failover.
- **Credit Card Origination** — Base, Professional and Elite packages combining application screens, underwriting, decision logic, audit trails and integration. Base advertises 2-6 weeks subject to complexity and documentation.
- **Prescreen-of-One** — Real-time prescreening and personalized credit offers, including multi-bureau data acquisition.
- **Prequalification** — Configurable prequalification workflows for banks, credit unions and fintechs.
- **Enterprise Cross-Sell** — Shared customer data and standards across business lines, with configurable personalized product offers.
- **Merchant Vetting & Monitoring** — Business onboarding and ongoing merchant assessment workflows.
- **Professional Services & Support** — Consultative design, custom development, training, implementation assistance and 24/7 technical support.

## Achievements

- Founded in 1990 and marked its 30th anniversary in September 2020.
- Launched WebRules Builder and Live in 2018.
- Publicly named Daimler Truck Financial Services USA relationship announced in 2022.
- Current homepage advertises 90+ partners/providers and 400+ available connections; these are company-reported catalogue counts.
- 2018 Montana High Tech Business Alliance reporting records a Gold Stevie Award for marketing executive Eric Hathaway and a Silver Stevie for the marketing department.

## Latest updates

- **2026-04** — April 22: announced Slope partnership to add SMB cash-flow underwriting through SlopeScore.
- **2026-04** — April 28: Media Room lists Income Confirm by Equifax integration announcement for credit-card origination.
- **2026-07** — July 23: announced Baselayer partnership for business verification and fraud intelligence.
- **2026-10** — Art Gallery lists A Purposeful Mess: Our Five Senses, featuring Zoot Adventure Learning Academy children’s work from October 1 through December 30.

## Links

- Website: https://zootsolutions.com/
- LinkedIn: https://www.linkedin.com/company/zoot-enterprises
- Twitter/X: https://twitter.com/zootenterprises
- Facebook: https://www.facebook.com/zootenterprises/

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Profile page: https://yespress.io/zoot-enterprises
Published by YesPress — https://yespress.io
Last updated: 2026-10-02