# Zoe Pointon

> Zoe Pointon is the Sydney-based co-founder and co-CEO of OpenAgent. A former McKinsey consultant with business and commerce degrees from the University of Queensland, she developed the service after her own uneven experiences with real estate agents. She leads strategy and innovation, including partnerships, fundraising and product development, and writes about measurable improvements in agent service.

- **Role:** Co-Founder & Co-CEO at OpenAgent
- **Organizations:** OpenAgent, Doorsteps Group, McKinsey & Company
- **Education:** Bachelor of Commerce, University of Queensland, Bachelor of Business, University of Queensland
- **Known for:** Co-founded OpenAgent, combining agent performance data with personal recommendations for Australian home sellers., 2015 Telstra NSW Business Women’s Awards startup-category winner, as recorded in her company’s founder account., OpenAgent was named a Deloitte Fast 50 Rising Star in 2014 and 2015, according to its founder account.

## Career timeline

- **Before 2012** — Worked at McKinsey & Company, where she met future co-founder Marta Higuera.
- **2012** — Began developing OpenAgent with Marta Higuera, testing a basic website and calling early customers.
- **2013** — OpenAgent launched and raised an initial A$400,000 funding round.
- **2014** — OpenAgent announced an A$1 million round including Trulia co-founder Pete Flint.
- **2015** — Won the startup category at the Telstra NSW Business Women’s Awards, according to OpenAgent’s founder account.
- **2016** — Discussed an A$12 million funding round and a team exceeding 60 people.
- **2020** — Johanna Seton became co-CEO alongside Pointon.

## Achievements

- Co-founded OpenAgent, combining agent performance data with personal recommendations for Australian home sellers.
- 2015 Telstra NSW Business Women’s Awards startup-category winner, as recorded in her company’s founder account.
- OpenAgent was named a Deloitte Fast 50 Rising Star in 2014 and 2015, according to its founder account.

## Latest updates

- **2026-09** — OpenAgent’s awards page was updated with monthly responsiveness awards, including August 2026; the page identifies Pointon as co-CEO.
- **2026-04** — Her bylined article about agent response speed was updated on April 28, 2026.

## Links

- Website: https://www.openagent.com.au/blog/authors/zoe-pointon
- LinkedIn: https://au.linkedin.com/in/zoe-pointon-a996864

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Profile page: https://yespress.io/zoe-pointon
Published by YesPress — https://yespress.io
Last updated: 2026-10-11