# ZLR Ignition

> ZLR Ignition is an independently owned Des Moines branding and marketing agency built around a practical proposition: campaigns should change behavior, not merely collect attention. Its integrated work spans brand research, identity, creative, media, public relations, social content and websites, with a particularly visible record in public health, road safety, higher education, financial services and government communications.

- **Founded:** 1987
- **Headquarters:** Des Moines, United States
- **Team size:** Approximately 24 employees in supplied company data; LinkedIn lists the company in the 11-50 employee range.
- **Products:** Brand planning and development, Creative and design, Media, Public relations, content and social, Digital and websites
- **Notable:** Reported a 33% decline in impaired-driving fatalities, an 11% decline in speed-related fatalities and a 13% decline in unprotected-person fatalities in its Governor's Traffic Safety Bureau case study., Filled all available vasectomy appointments during The Iowa Clinic campaign window., Helped Cemen Tech move from virtually no targeted trade coverage to more than five placements per month and nearly 100% share of voice between 2020 and 2024.

## Products & services

- **Brand planning and development** — Qualitative and quantitative research, brand strategy, messaging, identity, audience definition, journey mapping and positioning.
- **Creative and design** — Integrated campaigns, copywriting, design, naming and taglines, brand guides, collateral, advertising, photography and video production.
- **Media** — Strategy, buying, negotiation, digital and social advertising, sponsorships, influencer programs, analytics and optimization.
- **Public relations, content and social** — Media relations, crisis management, spokesperson training, thought leadership, content strategy and community engagement.
- **Digital and websites** — Website strategy, design, copy development and email marketing.

## Achievements

- Reported a 33% decline in impaired-driving fatalities, an 11% decline in speed-related fatalities and a 13% decline in unprotected-person fatalities in its Governor's Traffic Safety Bureau case study.
- Filled all available vasectomy appointments during The Iowa Clinic campaign window.
- Helped Cemen Tech move from virtually no targeted trade coverage to more than five placements per month and nearly 100% share of voice between 2020 and 2024.
- Created a 2020 fireworks-safety campaign that generated more than four million impressions and 8,500 website visits in one month.
- Earned Google Premier Partner status for 2025 and again for 2026.
- Received its first SOC 2 report following an examination by UHY LLP.
- Won the small-employer Drake Relays Wellness Challenge four consecutive times through 2026.
- Won Best of Category for the Wellmark Medicare campaign and third place for Earn & Learn at the 2019 AMA Iowa NOVA Awards.

## Latest updates

- **2026-07** — ZLR announced that it had again earned Google Premier Partner status, placing it among the top 3% of participating agencies nationwide.
- **2026-01** — The agency announced its fourth consecutive small-employer win in the Drake Relays Wellness Challenge.
- **2026-01** — ZLR published new guidance linking marketing operations, partner selection and brand reputation to cybersecurity practices.
- **2025-10** — ZLR said it received its first SOC 2 report after an examination by UHY LLP.
- **2025-09** — The agency released 'Beyond the Brief,' a white paper connecting brand strategy, paid-media compliance, crisis planning and cybersecurity.

## Links

- Website: https://www.zlrignition.com/
- LinkedIn: https://www.linkedin.com/company/zlr-ignition
- Twitter/X: https://twitter.com/ZLRIGNITION
- Instagram: https://www.instagram.com/zlrignition/
- Facebook: https://www.facebook.com/ZLRDM/

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Profile page: https://yespress.io/zlr-ignition
Published by YesPress — https://yespress.io
Last updated: 2026-09-19