# Zeshan Ali

> Zeshan Ali, known online as Sass and earlier as No Sass, is a Yuga Labs co-founder who helped build the technical system behind Bored Ape Yacht Club. A University of Maryland computer science alumnus, he worked with fellow founder Kerem Atalay on the site, smart contracts and token-gated spaces that turned a 2021 NFT launch into a functioning club.

- **Role:** Co-founder, Yuga Labs
- **Organizations:** Yuga Labs, Bored Ape Yacht Club
- **Education:** Computer science, University of Maryland
- **Known for:** Co-founded Yuga Labs as one of its four original founders., Helped develop and connect the original Bored Ape Yacht Club website, smart contracts and token-gated community spaces.

## Career timeline

- **2021** — Co-founded Yuga Labs with Greg Solano, Wylie Aronow and Kerem Atalay; helped build the technical components of Bored Ape Yacht Club.
- **2021-04** — Bored Ape Yacht Club presale and mint began; the collection was revealed at the end of April.
- **2021-05** — Watched the collection sell out with Atalay after an approximately 3 a.m. call.
- **2022-02** — Publicly introduced himself as Zeshan after previously using the online names No Sass and Sass.

## Achievements

- Co-founded Yuga Labs as one of its four original founders.
- Helped develop and connect the original Bored Ape Yacht Club website, smart contracts and token-gated community spaces.

## Links

- Twitter/X: https://x.com/SassBAYC

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Profile page: https://yespress.io/zeshan-ali
Published by YesPress — https://yespress.io
Last updated: 2026-09-29