# Zenius

> Zenius was Indonesia's pioneering education-technology company, founded in 2004 as a Jakarta tutoring center and reborn in 2010 as one of the country's first video-based learning platforms. Built around founder Sabda PS's belief that education should teach fundamental skills and critical thinking rather than rote memorization, Zenius grew into a digital learning ecosystem with a library of more than 100,000 video lessons, a large UTBK question bank, AI-powered tools like ZenCore and ZenBot, and live classes. After acquiring legacy tutoring brand Primagama in 2022 to push into hybrid learning, the company struggled with the post-pandemic funding downturn and suspended operations in January 2024 after roughly 20 years.

- **Founded:** 2004
- **Headquarters:** Jakarta, Indonesia
- **Founders:** Sabda PS (Co-founder & CEO), Medy Suharta (Co-founder), Wisnu Subekti (Co-founder)
- **Team size:** Peaked at over 1,000 employees; ~280 in later stages before suspension
- **Products:** Zenius App / zenius.net, UTBK Question Bank & Practice Tests, ZenCore, ZenBot, Live Classes
- **Notable:** Pioneered video-based online learning in Indonesia with the 2010 launch of zenius.net., Built a library of more than 100,000 video lessons and a large UTBK question bank., Raised roughly US$40 million total from top-tier investors.

## Products & services

- **Zenius App / zenius.net** — Subscription video-learning platform with over 100,000 recorded lessons covering the school curriculum and exam prep (PTS, PAS, PAT, UTBK, and independent university entrance exams).
- **UTBK Question Bank & Practice Tests** — A large bank of practice questions designed and scored like the real UTBK national university entrance exam, built up since 2010.
- **ZenCore** — An AI-driven, adaptive skill-building feature focused on fundamentals - math, verbal logic, and English - that tailors difficulty to each learner.
- **ZenBot** — An AI question-solving assistant where students can ask Mathematics, Physics, and Chemistry problems and get step-by-step help.
- **Live Classes** — Interactive online classes with experienced tutors where students can ask questions in real time.
- **New Primagama Powered by Zenius** — Hybrid (offline + online) tutoring program combining Primagama's nationwide learning centers with Zenius technology.
- **ZeniusLand** — Gamified learning experience for younger students, including a collaboration with Disney.

## Achievements

- Pioneered video-based online learning in Indonesia with the 2010 launch of zenius.net.
- Built a library of more than 100,000 video lessons and a large UTBK question bank.
- Raised roughly US$40 million total from top-tier investors.
- Grew to over 1,000 employees at its pandemic peak.
- Acquired the decades-old Primagama tutoring brand in 2022 to build a hybrid learning model.
- Introduced AI-driven learning tools (ZenCore, ZenBot) years before generative-AI tutoring became mainstream.

## Latest updates

- **2024-01** — Zenius announced it was temporarily halting operations after about 20 years, citing financial headwinds and a failed acquisition/rescue deal.
- **2023-02** — Conducted another round of layoffs amid the post-pandemic edtech downturn.
- **2022-03** — Relaunched Primagama as a hybrid learning program and disclosed strategic funding from MDI Ventures, bringing total funding to about US$40 million.
- **2022-02** — Acquired Indonesian tutoring provider Primagama.

## Links

- Website: https://zenius.com
- LinkedIn: http://www.linkedin.com/company/pt-zenius-education
- Twitter/X: https://twitter.com/zeniuseducation
- YouTube: https://www.youtube.com/zeniuseducation
- Instagram: https://www.instagram.com/zeniuseducation/
- Facebook: https://www.facebook.com/zeniuseducation/
- TikTok: https://www.tiktok.com/@zeniuseducation

---

Profile page: https://yespress.io/zenius
Published by YesPress — https://yespress.io
Last updated: 2026-07-24