# Zendesk Sell

> Zendesk Sell is the sales CRM product from Zendesk, Inc. — a San Francisco-based customer experience platform founded in Copenhagen in 2007. Originally acquired as Base CRM in 2018 for ~$50M and rebranded, Sell offers sales force automation including lead tracking, pipeline management, built-in calling/email, and AI-powered prospecting. It integrates natively with Zendesk Support to give sales and service teams a unified customer view. Zendesk itself was taken private in 2022 by Hellman & Friedman and Permira for $10.2B, and in September 2025 announced Sell will be retired on August 31, 2027 as the company pivots fully toward AI-powered customer service.

- **Founded:** 2007
- **Headquarters:** San Francisco, California, USA
- **Founders:** Mikkel Svane (Co-founder & CEO), Morten Primdahl (Co-founder), Alexander Aghassipour (Co-founder)
- **Team size:** ~6,500–7,500 employees across 6 continents
- **Products:** Zendesk Sell, Zendesk Support, Zendesk Resolution Platform, Zendesk AI Agents, Zendesk Suite
- **Notable:** Founded in a Copenhagen loft in 2007; reached ~1,000 trial customers within months of launch, IPO on NYSE in 2014 at $1.7B valuation, Acquired Base CRM (renamed Zendesk Sell) in 2018 for ~$50M, entering the sales CRM market

## Products & services

- **Zendesk Sell** — Sales CRM and force automation platform with pipeline management, built-in power dialer, email sequences, AI-powered lead scoring, and native integration with Zendesk Support. Originally acquired as Base CRM in 2018. Announced for retirement August 31, 2027.
- **Zendesk Support** — Core help desk and ticketing platform for customer service teams, supporting email, chat, phone, and social channels.
- **Zendesk Resolution Platform** — AI-native customer service platform launched March 2025 with outcome-based pricing tied to resolved issues rather than ticket volume.
- **Zendesk AI Agents** — Autonomous AI agents for customer service and lead qualification, part of the company's strategic AI pivot.
- **Zendesk Suite** — Bundled omnichannel customer experience solution combining support, messaging, chat, talk, and analytics.

## Achievements

- Founded in a Copenhagen loft in 2007; reached ~1,000 trial customers within months of launch
- IPO on NYSE in 2014 at $1.7B valuation
- Acquired Base CRM (renamed Zendesk Sell) in 2018 for ~$50M, entering the sales CRM market
- Reached $1.34B annual revenue in 2021 and ~$1.93B by 2024
- Taken private by Hellman & Friedman and Permira for $10.2B in November 2022
- Great Place To Work certified in 18 countries in 2025
- 140+ enterprise customers paying over $1M annually, growing 65% YoY
- Targeting $500M AI ARR by end of 2026

## Latest updates

- **2026-03** — Announced definitive agreement to acquire Forethought AI for self-improving AI agents to advance the Zendesk Resolution Platform.
- **2026-02** — Appointed Craig Flower as Chief Operating Officer.
- **2025-12** — Acquired Unleash, an AI-powered enterprise search platform with RAG capabilities across 70+ content sources.
- **2025-09** — Officially announced retirement of Zendesk Sell effective August 31, 2027; named Pipedrive as preferred migration partner.
- **2025-07** — Completed acquisition of HyperArc, an AI-native analytics platform.
- **2025-03** — Launched Zendesk Resolution Platform with outcome-based pricing tied to resolved issues, not ticket volume.
- **2025-02** — Acquired Local Measure (CCaaS and advanced voice solutions) for ~$100M.
- **2024-11** — Launched flexible pricing for customized AI journeys.

## Links

- Website: https://www.zendesk.com/sell/
- LinkedIn: https://www.linkedin.com/company/zendesk
- Twitter/X: https://x.com/zendesk
- GitHub: https://github.com/zendesk
- YouTube: https://www.youtube.com/@zendesk
- Instagram: https://www.instagram.com/zendesk/
- Facebook: https://www.facebook.com/zendesk/

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Profile page: https://yespress.io/zendesk-sell
Published by YesPress — https://yespress.io
Last updated: 2026-04-08