# Zel Crampton

> Zel Crampton is a Canadian entrepreneur and mechanical engineering graduate who co-founded DIGGS, the pet-products company known for the Revol dog crate. Inspired by shopping for his dog Louise, he brought consulting and supply-chain experience to product design, manufacturing, and retail expansion. Sundream HVAC now lists him as president, responsible for operations, brand strategy, and acquisition integration.

- **Role:** President at Sundream HVAC
- **Organizations:** DIGGS, Sundream HVAC, McKinsey & Company, Deloitte, SKU
- **Nationality:** Canadian
- **Education:** Bachelor of Engineering, Mechanical Engineering, McGill University, MBA, Columbia Business School
- **Known for:** Co-founded DIGGS and brought the Revol dog crate to market., Led DIGGS through a $13 million Series A announced in June 2021., DIGGS reported 400 percent growth in 2020.

## Career timeline

- **Before DIGGS** — Worked at Deloitte and McKinsey, with experience in consulting and supply chains.
- **2013** — Columbia Business School graduating class.
- **2016** — Adopted Louise; frustration with available pet products helped inspire DIGGS.
- **2018** — Revol dog crate reached customers; Crampton discussed the product and crowdfunding in a May interview.
- **2019** — Discussed early product sizing, customer acquisition, and website changes at an October meetup in Hoboken.
- **2021** — DIGGS announced a $13 million Series A led by Venn Growth Partners, backed by Strand Equity.
- **2023** — Named among inventors on an inflatable animal crate patent granted November 7.
- **2024** — DIGGS refinanced its Ampla financing through Clearco and secured additional inventory capital.
- **Current public listing, checked 2026-10-25** — Sundream HVAC identifies Crampton as president, with responsibility for operations, brand strategy, and acquisition integration.

## Achievements

- Co-founded DIGGS and brought the Revol dog crate to market.
- Led DIGGS through a $13 million Series A announced in June 2021.
- DIGGS reported 400 percent growth in 2020.
- Named co-inventor on US11805751B1 and US11917980B2.
- DIGGS was reported in 815 PetSmart stores in December 2024.

## Latest updates

- **2024-12** — A Clearco case study described DIGGS refinancing Ampla financing, selling in 815 PetSmart stores, and testing with Costco.
- **2025-09** — Clearco published a further case study and video interview about financing DIGGS inventory and operations.
- **2026-10** — Public role checked October 25: Sundream HVAC’s official team page lists Crampton as president. This is the observation date, not a claimed appointment date.

## Links

- LinkedIn: https://www.linkedin.com/in/zel-crampton-49522721/

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Profile page: https://yespress.io/zel-crampton
Published by YesPress — https://yespress.io
Last updated: 2026-10-25