# Zefr

> Zefr provides AI-powered content classification, brand suitability controls, and independent advertising measurement for brands and agencies across major social platforms. Its business combines enterprise data solutions with managed YouTube campaign services.

- **Founded:** 2008
- **Headquarters:** Los Angeles, United States
- **Founders:** Rich Raddon (Co-founder and Co-CEO), Zach James (Co-founder and Co-CEO)
- **Products:** Data Solutions, Brand Safety & Suitability, Media Services, AI-Generated Content, Brand Misappropriation
- **Notable:** Announced estimated $90 million sale of RightsID and ChannelID assets to Vobile in July 2019; completion announced in November 2019., MRC accreditation for specified third-party YouTube viewability reporting in late 2025., March 2026 announcement of MRC accreditation for third-party YouTube content-level safety and suitability reporting; current MRC listing corroborates the service.

## Products & services

- **Data Solutions** — Content intelligence, activation and verification across social advertising platforms.
- **Brand Safety & Suitability** — Brand-defined content controls and post-delivery adjacency reporting.
- **Media Services** — Managed YouTube campaign targeting, optimization and reporting under one service fee.
- **AI-Generated Content** — Classifies synthetic content and its subcategories to inform inclusion and exclusion decisions.
- **Brand Misappropriation** — Identifies unauthorized or misleading brand use in user-generated content.
- **Viewability** — YouTube viewability reporting; Zefr markets this metric at no additional cost. Accreditation applies to specified inventory.
- **Zain** — Agent interface for cross-platform insights and reporting, with AdCP-based YouTube activation and MCP access for clients’ agents.
- **Atrium** — Dashboard named in the Snapchat launch for content adjacency reporting across twelve suitability categories.
- **BrandID** — Historical product helping brands understand fan-generated YouTube content; not presented as a current product.

## Achievements

- Announced estimated $90 million sale of RightsID and ChannelID assets to Vobile in July 2019; completion announced in November 2019.
- MRC accreditation for specified third-party YouTube viewability reporting in late 2025.
- March 2026 announcement of MRC accreditation for third-party YouTube content-level safety and suitability reporting; current MRC listing corroborates the service.

## Latest updates

- **2026-09** — Announced Reddit partnership for AI-powered content-level intelligence and suitability measurement on September 30.
- **2026-05** — Official Zain launch article published May 1; trade reporting described its launch on April 30.
- **2026-03** — Announced YouTube content-level brand safety and suitability MRC accreditation on March 9.
- **2025-02** — Snap included Zefr among third-party measurement providers in its new suitability suite.

## Links

- Website: https://zefr.com/
- LinkedIn: https://www.linkedin.com/company/zefr/
- Twitter/X: https://twitter.com/ZEFRinc
- YouTube: https://www.youtube.com/user/ZEFRInc
- Instagram: https://www.instagram.com/zefrinc/
- Facebook: https://www.facebook.com/ZEFRinc

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Profile page: https://yespress.io/zefr
Published by YesPress — https://yespress.io
Last updated: 2026-10-01