# Zeev Farbman

> Zeev Farbman is an Israeli computer scientist and entrepreneur who co-founded Lightricks in 2013 and helped turn computational-photography research into consumer tools including Facetune. He now leads LTX, the AI model business separating from Lightricks, with a focus on open weights, audiovisual generation, and world models for creative and physical AI applications.

- **Role:** Co-founder and CEO at LTX; co-founder of Lightricks
- **Organizations:** LTX, Lightricks, Hebrew University of Jerusalem
- **From:** Zaporizhia, Ukraine
- **Nationality:** Israeli
- **Education:** Bachelor’s degree in Computer Science, Hebrew University of Jerusalem, Master’s degree in Computer Science, Hebrew University of Jerusalem, PhD in Computer Science, Hebrew University of Jerusalem
- **Known for:** Co-founded Lightricks and led the company behind Facetune and other creative apps., Helped grow Lightricks to a $1.8 billion financing valuation in 2021., Earned a PhD in computer science and published computer-imaging research.

## Career timeline

- **1992** — Moved with his family to Netanya, Israel, after growing up in Yakutia.
- **2001–2013** — Studied computer science at Hebrew University, through doctoral research in imaging.
- **2013** — Co-founded Lightricks with Nir Pochter, Yaron Inger, Amit Goldstein, and Itai Tsiddon; Facetune launched that year.
- **2019** — Lightricks announced a $135 million Series C at a $1 billion company valuation.
- **2021** — Lightricks announced a $130 million Series D at a $1.8 billion company valuation.
- **2024** — LTX began within Lightricks; the company introduced LTX Studio and released LTX-Video.
- **2026** — Co-authored the LTX-2 technical report; announced separate Facetune and LTX business units and took the CEO role at LTX as legal separation progressed.

## Achievements

- Co-founded Lightricks and led the company behind Facetune and other creative apps.
- Helped grow Lightricks to a $1.8 billion financing valuation in 2021.
- Earned a PhD in computer science and published computer-imaging research.
- Co-authored LTX-2: Efficient Joint Audio-Visual Foundation Model, submitted in January 2026.

## Latest updates

- **2026-09** — Published the LinkedIn article Closed AI Models Amplify Risk, arguing for greater model transparency.
- **2026-08** — Discussed LTX’s ambitions in robotics and simulation; Globes reported that legal separation from Lightricks was expected by year end, subject to tax approval.
- **2026-06** — CTech reported plans to split Lightricks into two companies, with Farbman focusing on LTX and Asaf Porat taking over Facetune; 75 job cuts accompanied the restructuring.
- **2026-02** — Announced two business units, Facetune and LTX, and said the profitable consumer business had funded LTX development.
- **2026-01** — Named as a co-author of the LTX-2 audiovisual model technical report.

## Links

- Website: https://ltx.io/
- LinkedIn: https://www.linkedin.com/in/zeev-farbman-b5926b37/
- Twitter/X: https://x.com/ZeevFarbman

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Profile page: https://yespress.io/zeev-farbman
Published by YesPress — https://yespress.io
Last updated: 2026-10-22