# ZEDO

> ZEDO built advertising infrastructure for digital publishers, advertisers and agencies: ad serving, targeting, network optimization and high-impact formats, alongside the ZINC advertising exchange. Founded by Roy de Souza in 1999, the San Francisco company developed substantial engineering operations in India. Discovery acquired its assets, technology and intellectual property in December 2021 to bring supply-side and real-time bidding capabilities in-house.

- **Founded:** 1999
- **Headquarters:** San Francisco, United States
- **Founders:** Roy de Souza (Co-founder and CEO (historical))
- **Products:** ZEDO Self Targeting, ZEDO Ad Server, Ad network optimization and self-service buying, ZINC, InView Slider
- **Notable:** Reported USD 2.25 million first-round investment by March 2001., ZEDO’s InView Slider was associated with a 99% viewability claim in a 2012 Comscore announcement, attributed to ZEDO president Paul Prior., Recognized in the Online Trust Alliance’s 2014 Honor Roll materials.

## Products & services

- **ZEDO Self Targeting** — Early reader-selected advertising categories, reported in March 2001.
- **ZEDO Ad Server** — Historical campaign scheduling, targeting, delivery, reporting and inventory management for publishers, advertisers and networks.
- **Ad network optimization and self-service buying** — Tools to optimize publisher network demand and let smaller advertisers buy directly; documented in the 2010 founder interview.
- **ZINC** — Premium advertising exchange and later high-impact advertising offering for agencies and brands; private beta documented in 2011.
- **InView Slider** — High-impact display format designed to appear in view; a 2012 Comscore release carried ZEDO’s statement that it consistently measured 99% viewable.
- **High-impact video and native formats** — Historical video and native placements for desktop, smartphone and tablet advertising.
- **Outsourced ad operations** — Historical campaign and advertising operations services for publishers.
- **Supply-side platform and real-time bidding technology** — Capabilities included in Discovery’s acquisition of ZEDO assets in December 2021.

## Achievements

- Reported USD 2.25 million first-round investment by March 2001.
- ZEDO’s InView Slider was associated with a 99% viewability claim in a 2012 Comscore announcement, attributed to ZEDO president Paul Prior.
- Recognized in the Online Trust Alliance’s 2014 Honor Roll materials.
- Announced Singapore and Australia offices in March 2015.
- Assets, technology and intellectual property acquired by Discovery in December 2021.

## Latest updates

- **2021-12** — Discovery announced acquisition of ZEDO assets, technology and intellectual property, adding SSP and RTB capabilities and bringing US and India employees into Discovery.

## Links

- Website: https://www.zedo.com/
- LinkedIn: https://www.linkedin.com/company/zedo/
- Twitter/X: https://twitter.com/ZEDOinc
- Facebook: https://www.facebook.com/ZEDOadsolutions

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Profile page: https://yespress.io/zedo
Published by YesPress — https://yespress.io
Last updated: 2026-10-25