# Zbooni

> Zbooni is a Dubai-based conversational commerce platform that lets businesses capture orders, send invoices, and accept payments directly inside messaging and social apps like WhatsApp, Instagram, and Facebook Messenger. Founded in 2016 by Ramy Assaf and Ashraf Atia, the company champions what it calls cCommerce - selling through the chat window customers already use - and provides merchants a mobile business dashboard, payment links, and its own payment gateway across the UAE, Saudi Arabia, Jordan, and Egypt.

- **Founded:** 2016
- **Headquarters:** Dubai, United Arab Emirates
- **Founders:** Ramy Assaf (Co-Founder & CEO), Ashraf Atia (Co-Founder & COO)
- **Team size:** ~44 employees
- **Products:** Zbooni Business App & Dashboard, Payment Links & QR Payments, Zbooni Payment Gateway, cShop Market, MENA cCommerce Report
- **Notable:** Ranked #47 on Forbes Middle East's Fintech 50 (2025), One of a small number of global startups incubated by Facebook, Coined and popularized the term cCommerce (conversational commerce) in MENA

## Products & services

- **Zbooni Business App & Dashboard** — A mobile app (iOS and Android) that lets merchants capture orders, create custom invoices, close sales via chat, and track orders, customers, receipts and sales performance.
- **Payment Links & QR Payments** — Merchants generate a payment link or QR code per order so customers can pay by Visa, Mastercard, Apple Pay or Mada without leaving the conversation.
- **Zbooni Payment Gateway** — A PCI DSS-compliant proprietary payment gateway available in the UAE, Saudi Arabia, Jordan and Egypt, bridging SMEs to card networks without direct bank relationships.
- **cShop Market** — A chat-to-shop marketplace connecting Zbooni's merchants with shoppers for live, interactive shopping, launched in the UAE with local brands.
- **MENA cCommerce Report** — An annual research report on conversational commerce behavior in the Middle East, based on data from thousands of merchants.

## Achievements

- Ranked #47 on Forbes Middle East's Fintech 50 (2025)
- One of a small number of global startups incubated by Facebook
- Coined and popularized the term cCommerce (conversational commerce) in MENA
- Processed roughly 700,000 transactions worth ~$150M in 2024
- Publishes the annual MENA cCommerce Report

## Latest updates

- **2024-02** — Released the 2024 MENA cCommerce Report, finding that 85% of consumers want WhatsApp as a business channel and that WhatsApp messages see roughly 10x the open rate of email and SMS.
- **2024-01** — Reported ~$3.4M revenue for the year with 40%+ growth, 12,000 merchants and 500,000+ end-customers across four countries.
- **2023-04** — Launched cShop Market, a chat-to-shop marketplace in the UAE, opening its merchant network to interactive live shopping.

## Links

- Website: https://zbooni.com
- LinkedIn: https://www.linkedin.com/company/zbooni
- Twitter/X: https://twitter.com/zbooni_app
- YouTube: https://youtube.com/channel/UCslWxX_PWfH3cioB_CED1Gg
- Instagram: https://instagram.com/zbooni_app
- Facebook: https://facebook.com/ZbooniApp/

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Profile page: https://yespress.io/zbooni
Published by YesPress — https://yespress.io
Last updated: 2026-07-24