# Zap Group

> Zap Group is an Israeli consumer-internet and digital-marketing company that runs more than 20 sites spanning price comparison, local business search, restaurants, health and wedding planning. The same network that helps consumers decide what to buy, where to eat or whom to hire gives tens of thousands of small and midsize businesses listings, leads, advertising, websites and campaign services. Founded from the Yellow Pages business in 1968 and rebranded as Zap Group in 2011, the company has been owned by Formula Systems since 2021.

- **Founded:** 1968
- **Headquarters:** Petah Tikva, Israel
- **Founders:** Morris Kahn (Founder of the Golden Pages predecessor)
- **Team size:** Approximately 300 employees were reported at the 2021 acquisition; LinkedIn listed 291 employee profiles in 2026. A 2025 collective agreement covered about 180 employees.
- **Products:** zap.co.il, d.co.il, Rest, Doctors, Mitchatnim
- **Notable:** Built a network of more than 20 consumer platforms reporting more than 16 million monthly visits., Turned the Golden Pages directory heritage into a portfolio spanning comparison shopping, local services, restaurants, health and weddings., zap.co.il reports more than 1.5 million catalog products, more than 1,500 stores and roughly 10 million monthly visits.

## Products & services

- **zap.co.il** — Price comparison and direct-purchase marketplace with more than 1.5 million products, more than 1,500 stores, technical specifications, reviews, buying guides and price alerts.
- **d.co.il** — The digital successor to Israel’s Yellow Pages, connecting consumers with local businesses and professionals through listings, availability, price guides and more than 200,000 verified reviews.
- **Rest** — Restaurant discovery and ordering platform listing more than 12,000 restaurants, with menus, reservations, delivery and more than 80,000 reviews.
- **Doctors** — Health information and professional-discovery portal with articles, expert interviews, forums, directories and tools, reported by Zap Group at more than one million monthly users.
- **Mitchatnim** — Wedding-planning marketplace and content site connecting couples with venues, photographers, fashion, beauty and other event vendors.
- **Digital marketing services** — SEO, paid media, social-media management, content and video production, public relations, Google Business Profile services and promotion across Zap Group properties.
- **Website and ecommerce development** — Wix and WordPress site creation, hosting, maintenance, content, design, technical support and ecommerce operations for small and midsize businesses.

## Achievements

- Built a network of more than 20 consumer platforms reporting more than 16 million monthly visits.
- Turned the Golden Pages directory heritage into a portfolio spanning comparison shopping, local services, restaurants, health and weddings.
- zap.co.il reports more than 1.5 million catalog products, more than 1,500 stores and roughly 10 million monthly visits.
- Launched direct purchasing on zap.co.il in May 2023, expanding beyond comparison and referral.
- Apax reported a 2.4x gross multiple and 22.5% gross IRR on its Zap Group realization.
- Completed a sale to Formula Systems in 2021 for approximately NIS 244.2 million in closing cash consideration.
- Signed a collective labor agreement in March 2025 covering about 180 employees for 2025-2027.

## Latest updates

- **2025-03** — Zap Group management, its workers’ committee and the Histadrut signed a collective agreement covering about 180 employees for 2025-2027, including salary increases and improved benefits.
- **2024-01** — Oshrat Cohen joined Zap Group as vice president of B2C marketing, bringing prior CRM and marketing-strategy experience from Nespresso and Cellcom.
- **2023-05** — zap.co.il added checkout and direct purchasing, moving the flagship from pure comparison and referral toward marketplace operations and customer service.

## Links

- Website: https://zapgroup.co.il
- LinkedIn: https://www.linkedin.com/company/zap-group
- Instagram: https://www.instagram.com/life.at.zap/
- Facebook: https://facebook.com/zapgroup.co.il

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Profile page: https://yespress.io/zap-group
Published by YesPress — https://yespress.io
Last updated: 2026-08-16