# Zack Peng

> Zack Peng is the founder and CEO of Seel, a San Francisco-based AI-powered return insurance platform that serves 2,000+ ecommerce merchants. A former software engineer at Orbital Insight with a philosophy and physics background from UNC Chapel Hill, Peng built Seel into an 8-figure platform in five years by turning ecommerce returns - historically a pure cost center - into a risk-priced insurance product. Backed by Lightspeed Venture Partners with over $29M raised through Series B, Seel enables merchants to offer extended return windows on final-sale and non-returnable items while using AI underwriting to manage refund liability at checkout.

- **Role:** Founder & CEO at Seel
- **Organizations:** Seel, Orbital Insight
- **Nationality:** American
- **Education:** Bachelor's - Philosophy (with studies in Physics), University of North Carolina at Chapel Hill
- **Known for:** Named to Forbes 30 Under 30 in the U.S., Built Seel into an 8-figure AI returns platform in 5 years, Raised $29.12M across Series A and Series B, both led by Lightspeed Venture Partners

## Career timeline

- **2017-2020** — Core Software Engineer at Orbital Insight, working on geospatial intelligence and data analysis
- **2020** — Founded Seel (originally Kover AI), an AI-powered return insurance platform for ecommerce merchants
- **2022-01** — Closed $17M Series A led by Lightspeed Venture Partners - described as the largest Series A in U.S. insurance actuarial space at the time
- **2024** — Seel surpasses 2,000 merchant customers; platform offsets 250,000+ kg CO2 in first half of 2024
- **2025-05** — Closed Series B funding round led by Lightspeed Venture Partners, bringing total raised to $29.12M

## Achievements

- Named to Forbes 30 Under 30 in the U.S.
- Built Seel into an 8-figure AI returns platform in 5 years
- Raised $29.12M across Series A and Series B, both led by Lightspeed Venture Partners
- Grew Seel to 2,000+ merchant customers spanning DTC brands to multibillion-dollar marketplaces
- Series A of $17M was described as the largest in the U.S. insurance actuarial space at time of closing
- Seel's return assurance product achieves 20-25% consumer attach rate at checkout
- Offset 250,000+ kg of CO2 through Seel's delivery guarantee program in H1 2024
- Built AI underwriting engine using hundreds of data signals to predict return probability at moment of purchase

## Latest updates

- **2025-05** — Seel closed Series B funding round led by Lightspeed Venture Partners, bringing total raised to $29.12M
- **2025-01** — Featured on First Money In podcast: 'From Software Engineer to Building an 8-Figure AI Returns Platform in 5 Years'
- **2024-09** — Authority Magazine profile on Seel's circular economy approach published
- **2024-02** — Featured on Pre-Seed Show podcast: 'Revolutionizing e-commerce insurance & the importance of curiosity'

## Links

- Website: https://seel.com
- LinkedIn: https://www.linkedin.com/in/zackpeng/
- Facebook: https://facebook.com/koverai

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Profile page: https://yespress.io/zack-peng
Published by YesPress — https://yespress.io
Last updated: 2026-05-20
