# Zach Greenberger

> Zach Greenberger is the CEO of Nexar, the New York-based real-world intelligence platform building the data backbone for the Physical AI era. A self-described non-engineer who taught himself the technology, he came up through IBM, Tesla, and Lyft (where he was Chief Business Officer) before taking the top job at Nexar in September 2024. Under his watch Nexar agreed to merge with Nauto in July 2026, uniting a dataset of more than 10 billion driving miles and creating an independent platform of record for how the physical world actually behaves.

- **Role:** Chief Executive Officer at Nexar
- **Organizations:** Nexar Inc., Lyft, Tesla, IBM
- **Nationality:** American
- **Education:** Bachelor of Science, University of South Carolina, Master of Business Administration (MBA), Johns Hopkins University, Carey Business School
- **Known for:** Appointed CEO of Nexar in September 2024, Built Lyft's advertising business, projected to generate hundreds of millions in revenue by 2027, Led Lyft's expansion into healthcare transportation and B2B programs

## Career timeline

- **Early career** — Strategic Sourcing Consultant at IBM
- **Tesla** — Held roles including Global Group Manager (Supply Management, Sales, Delivery & Operations) and Global Supply Manager, Indirect Procurement
- **Lyft** — Rose to Chief Business Officer, leading partnerships, media & advertising, Healthcare and B2B business lines
- **2024-09-20** — Appointed Chief Executive Officer of Nexar, succeeding co-founder Eran Shir
- **2026-07-01** — Nexar and Nauto announce merger; Greenberger to lead the combined Physical AI infrastructure company

## Achievements

- Appointed CEO of Nexar in September 2024
- Built Lyft's advertising business, projected to generate hundreds of millions in revenue by 2027
- Led Lyft's expansion into healthcare transportation and B2B programs
- Set to lead the combined Nexar-Nauto company with a dataset exceeding 10 billion driving miles across 50+ countries

## Latest updates

- **2026-07** — Nexar and Nauto announced a merger to form an independent Physical AI infrastructure platform; Greenberger to be CEO of the combined company, with Nauto founder Stefan Heck chairing the board.
- **2024-09** — Named CEO of Nexar, with Luc Vincent joining as Chief R&D Officer.

## Links

- Website: https://nexar-ai.com
- LinkedIn: https://www.linkedin.com/in/zach-greenberger-a3a3444a/
- Facebook: https://www.facebook.com/getnexar/

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Profile page: https://yespress.io/zach-greenberger
Published by YesPress — https://yespress.io
Last updated: 2026-07-07