# Yvonne Garcia

> Yvonne “Bonnie” Garcia is the San Antonio-based founder and CEO of MarketVision. A former radio disc jockey and marketing executive at Stroh and Coca-Cola, she founded the agency in 1998, helped establish the Latina Agency Alliance in 2007, and published Dale Ganas in 2020. She was inducted into the Southwest Advertising Hall of Fame in 2025.

- **Role:** Founder and CEO at MarketVision
- **Organizations:** MarketVision, The Coca-Cola Company, Stroh Brewing Company, Latina Agency Alliance, JFAYE Properties, INOV8, Wall & Madison
- **Education:** The University of Texas at Austin, San Antonio College, Burbank High School
- **Known for:** First corporate marketer to sign Selena to an endorsement contract., Founded MarketVision in 1998., Spearheaded the Latina Agency Alliance.

## Career timeline

- **1970s** — Studied at UT Austin and worked as a radio disc jockey.
- **1980s** — Developed a corporate marketing career at Stroh, including Hispanic marketing responsibilities.
- **Before 1998** — Spent ten years at Coca-Cola in Hispanic marketing and Midwest Division marketing leadership.
- **1998** — Founded MarketVision in San Antonio.
- **2001** — Entered a partnership with CoActive Marketing Group.
- **2005** — Started JFAYE Properties.
- **2006** — Repurchased CoActive’s 49 percent share of Market Vision.
- **2007** — Helped form the Latina Agency Alliance.
- **2019** — Received the SAISD Foundation INSPIRE Award.
- **2020** — Published Dale Ganas and launched INOV8.
- **2025** — Inducted into the Southwest Advertising Hall of Fame.

## Achievements

- First corporate marketer to sign Selena to an endorsement contract.
- Founded MarketVision in 1998.
- Spearheaded the Latina Agency Alliance.
- 2019 SAISD Foundation INSPIRE Award recipient.
- Named among TAMACC’s 2022 Women of Distinction honorees.
- 2025 Southwest Advertising Hall of Fame inductee.

## Latest updates

- **2025-04** — Inducted into the AAF Tenth District’s Southwest Advertising Hall of Fame class of 2025.

## Links

- Website: https://mvculture.com
- LinkedIn: https://www.linkedin.com/in/yvonne-bonnie-garcia-8487b66
- Twitter/X: https://twitter.com/mvculture
- Facebook: https://www.facebook.com/mvculture

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Profile page: https://yespress.io/yvonne-garcia
Published by YesPress — https://yespress.io
Last updated: 2026-10-06