# Yvonne "Bonnie" Garcia

> Yvonne “Bonnie” Garcia is the San Antonio-based founder and CEO of MarketVision, established in 1998. A former Coca-Cola and Stroh marketing executive, she built a career connecting brands with Hispanic and multicultural audiences, helped secure an early Coca-Cola endorsement for Selena, and wrote Dale Ganas to encourage girls and women pursuing their ambitions.

- **Role:** Founder and CEO at MarketVision
- **Organizations:** MarketVision, The Coca-Cola Company, Stroh Brewing Company, Wall & Madison, JFAYE Properties, INOV8
- **Education:** The University of Texas at Austin, High school diploma, Burbank High School
- **Known for:** Founded MarketVision in 1998., Helped secure an early Coca-Cola endorsement contract for Selena Quintanilla., 2019 SAISD Foundation Inspire Award recipient.

## Career timeline

- **1975** — Graduated from Burbank High School in San Antonio.
- **During college** — Worked as a radio disc jockey while studying radio, television and film at UT Austin.
- **Before 1998** — Worked in marketing at Stroh Brewing Company, then held Hispanic consumer marketing and Midwest marketing leadership roles at Coca-Cola.
- **1998** — Founded MarketVision in San Antonio.
- **2005** — Started real estate development company JFAYE Properties.
- **2013** — Named in the Path to Purchase Institute shopper-marketing agency Who’s Who alongside Frenchie Guajardo.
- **2019** — Received a SAISD Foundation Inspire Award.
- **2020** — Published Dale Ganas and launched meeting and event venue INOV8.
- **2022** — Selected as a TAMACC Woman of Distinction.
- **2024** — Appointed to the Wall & Madison board of advisors; spoke at Startup Chica San Antonio.
- **2025** — Named to the Southwest Advertising Hall of Fame class of 2025.

## Achievements

- Founded MarketVision in 1998.
- Helped secure an early Coca-Cola endorsement contract for Selena Quintanilla.
- 2019 SAISD Foundation Inspire Award recipient.
- 2022 TAMACC Woman of Distinction.
- 2025 Southwest Advertising Hall of Fame honoree.
- Author of Dale Ganas: How to Make Your Mark in Life.

## Latest updates

- **2025-04** — Named among nine Southwest Advertising Hall of Fame inductees for 2025; the ceremony was scheduled for April 11 in Arlington.
- **2024-11** — Latinitas reported her keynote appearance at Startup Chica San Antonio.
- **2024-08** — Wall & Madison announced her appointment to its board of advisors.

## Links

- Website: https://daleganasbook.com/
- LinkedIn: https://www.linkedin.com/in/yvonne-bonnie-garcia-8487b66

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Profile page: https://yespress.io/yvonne-bonnie-garcia
Published by YesPress — https://yespress.io
Last updated: 2026-10-22