# Yves Rocher

> Yves Rocher is a French botanical-beauty brand that develops and sells skincare, haircare, body care, makeup and fragrance through stores and ecommerce. Its distinguishing asset is an unusually integrated model: the wider Groupe Rocher cultivates emblematic plants in organic, agroecological fields in Brittany, studies thousands of species, develops ingredients and formulas, manufactures most Yves Rocher products near La Gacilly, and reaches consumers directly. The company pairs accessible beauty with a long-running nature platform, while its current strategy puts more money into research, store renovation, Asian expansion and lower-impact packaging.

- **Founded:** 1959
- **Headquarters:** Rennes, France
- **Founders:** Yves Rocher (Founder)
- **Team size:** Groupe Rocher reports about 13,000 employees; a current global employee count for the Yves Rocher brand alone is not separately disclosed.
- **Products:** Facial skincare, Haircare, Body and bath care, Makeup, Fragrance
- **Notable:** Built a presence in 90 markets with about 2,300 points of sale and more than 20 million customers., Ranked France's number-one beauty brand by value and volume among women buyers in Kantar Worldpanel data cited for 2023., Certified its La Gacilly fields for organic agriculture in 1999.

## Products & services

- **Facial skincare** — Cleansers, moisturizers, serums, masks, eye care and anti-aging ranges built around botanical actives and skin science.
- **Haircare** — Shampoos, solid shampoos, conditioners, masks, treatments and styling care for scalp and hair needs.
- **Body and bath care** — Shower gels, oils, lotions, scrubs, hand care and seasonal botanical collections.
- **Makeup** — Complexion, eye, lip and nail products sold alongside skincare routines.
- **Fragrance** — Women's and men's eau de parfum and eau de toilette, plus scented body formats.
- **Eco-refills** — Fully recyclable refill packs launched in 2024 with four times less plastic by weight per milliliter than the classic 400 ml bottle.
- **Retail beauty services** — In-store advice, loyalty programs, personalized routines and omnichannel ordering across branded stores and websites.

## Achievements

- Built a presence in 90 markets with about 2,300 points of sale and more than 20 million customers.
- Ranked France's number-one beauty brand by value and volume among women buyers in Kantar Worldpanel data cited for 2023.
- Certified its La Gacilly fields for organic agriculture in 1999.
- Preserves and studies more than 5,000 plant species at the La Gacilly Botanical Garden.
- Reports that more than 95% of products are designed in France and all active ingredients are of plant origin.
- Through sponsorship of the Yves Rocher Foundation, contributed to more than 125 million trees planted worldwide.
- Launched fully recyclable refills in 2024 using four times less plastic per weight-to-volume measure than classic 400 ml bottles.

## Latest updates

- **2026-04** — Groupe Rocher and Dassault Systèmes announced a partnership to apply virtual-twin technology to natural-cosmetics formulation.
- **2025-12** — Yves Rocher announced an expansion push into India and broader Asian distribution through ecommerce, marketplaces and selective retail.
- **2025-12** — Groupe Rocher created a scientific council to strengthen external challenge and guidance around its research agenda.
- **2025-09** — The Yves Rocher Botanical Garden marked 50 years of botanical knowledge and biodiversity work.
- **2025-01** — Groupe Rocher said it would raise investment budgets by 50%, adding €100 million over four years, with plans to renovate 200 Yves Rocher stores in France and open more than 150 in Asia and the Middle East.
- **2024-12** — A returnable glass-skincare packaging test continued after a 4.5% return rate across 36 references in three French stores, below the 10% target.
- **2024-07** — The Science Based Targets initiative approved Groupe Rocher's carbon-reduction trajectory.

## Links

- Website: https://www.yves-rocher.com/
- LinkedIn: https://www.linkedin.com/company/yves-rocher
- Twitter/X: https://twitter.com/YvesRocherFR
- YouTube: https://www.youtube.com/YvesRocherFrance
- Instagram: https://www.instagram.com/yvesrocherfr/
- Facebook: https://www.facebook.com/YvesRocherBeauty

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Profile page: https://yespress.io/yves-rocher
Published by YesPress — https://yespress.io
Last updated: 2026-08-15