# Yuval Karmi

> Yuval Karmi is the Tel Aviv-based founder and CEO of Glitter AI and former co-founder and CEO of Simpo. After building Simpo into a 21-person company with $15.5 million raised, according to his own account, he began winding it down in 2021; WalkMe bought its technology that October. He launched Glitter AI publicly in May 2024 to turn narrated computer tasks into editable guides, and writes about delegation, product development and building without venture funding.

- **Role:** Founder and CEO at Glitter AI
- **Organizations:** Glitter AI, Simpo, Social Tel Aviv, Mishelanu
- **Education:** Bachelor of Science in Business/Managerial Economics, University of California, Davis
- **Known for:** Co-founded Simpo and, by his account, raised $15.5 million and grew it to 21 people before its wind-down and technology sale., Launched Glitter AI on May 15, 2024; his launch retrospective records Product Hunt Product of the Day., Founded Social Tel Aviv; his LinkedIn profile reports a community of approximately 2,000 newcomers.

## Career timeline

- **2008-2012** — Studied Business/Managerial Economics at the University of California, Davis.
- **2012-2014** — Volunteer web developer for Mishelanu, according to his LinkedIn profile.
- **2014-2018** — Founded and organized Social Tel Aviv, providing classes, events and activities for newcomers to Israel.
- **2016** — Co-founded Simpo with Yohanan Hruschev; served as CEO.
- **2019** — Simpo announced a $4.5 million seed round led by Redpoint Ventures.
- **2021** — Simpo began winding down. WalkMe acquired its technology on October 4, 2021.
- **2023** — Worked on Conversational Demos, then reused some code for Glitter AI.
- **2024-05** — Launched Glitter AI publicly on May 15; the product won Product of the Day on Product Hunt.
- **2025-07** — Presented his AI-assisted solo-founder workflows at Google for Startups Israel and the DatA-IL Innovation community.
- **2025-12** — Wrote about investing more in marketing and publishing a product updates page.

## Achievements

- Co-founded Simpo and, by his account, raised $15.5 million and grew it to 21 people before its wind-down and technology sale.
- Launched Glitter AI on May 15, 2024; his launch retrospective records Product Hunt Product of the Day.
- Founded Social Tel Aviv; his LinkedIn profile reports a community of approximately 2,000 newcomers.
- Published a reproducible customer-feedback workflow that he reports saved around five hours weekly after processing more than 2,000 conversations.

## Latest updates

- **2026-09** — His Glitter AI author page lists new September 11 essays on capturing procedures and tacit knowledge.
- **2026-05** — Published a first-startup retrospective describing lessons from Simpo and their influence on Glitter AI.
- **2025-12** — Published Finally Investing in Marketing, describing work on content, feature pages and a public product updates archive.

## Links

- Website: https://www.yuvalkarmi.com
- LinkedIn: https://www.linkedin.com/in/yuval-karmi/
- Twitter/X: https://x.com/yuvalkarmi
- GitHub: https://github.com/yuvalkarmi

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Profile page: https://yespress.io/yuval-karmi
Published by YesPress — https://yespress.io
Last updated: 2026-10-25