# Yuval Kaminka

> Yuval Kaminka is the co-founder and CEO of Simply, formerly JoyTunes, which develops apps for learning music and drawing. His background includes technological leadership in Israel’s Unit 8200, computer science and computational neurobiology studies, and research leadership at ConicIT. He built the business with his brother Yigal Kaminka and Roey Izkovsky, and has written publicly about pricing experiments, autonomous teams, and augmented reality for creative learning.

- **Role:** Co-Founder and CEO at Simply
- **Organizations:** Simply (formerly JoyTunes), ConicIT, Israel Defense Forces, Unit 8200
- **Education:** BSc in Computer Science, The Open University, Israel, MSc in Computer Science; computational neurobiology research, Weizmann Institute of Science
- **Known for:** Co-founded the business now known as Simply with Yigal Kaminka and Roey Izkovsky., Led JoyTunes when its June 2021 $50 million round at a $1 billion valuation was reported., Developed and publicly documented a decentralized company structure based on small autonomous pods.

## Career timeline

- **Undated, before graduate studies** — Held technological leadership roles in Unit 8200; exact service dates are not established here.
- **2006-2009** — Studied for a master’s degree at the Weizmann Institute of Science.
- **Before JoyTunes** — Led the research team at ConicIT; exact dates are unknown.
- **2011** — An early public profile described his work on JoyTunes and instrument-controlled games.
- **2016** — Published an account of introducing performance reviews at a 19-person startup.
- **2017** — Reported a 15% worldwide revenue lift from a geographical pricing experiment.
- **2019** — Published his account of the company’s autonomous pod structure.
- **2021** — JoyTunes’ $50 million funding round at a $1 billion valuation was reported in June.
- **2022** — Announced the change from JoyTunes to Simply in July.
- **2023** — Wrote about mixed reality’s potential for learning creative hobbies.

## Achievements

- Co-founded the business now known as Simply with Yigal Kaminka and Roey Izkovsky.
- Led JoyTunes when its June 2021 $50 million round at a $1 billion valuation was reported.
- Developed and publicly documented a decentralized company structure based on small autonomous pods.

## Latest updates

- **2026-10** — At research time, Simply’s official site continues to describe autonomous pods and lists music, singing, drawing, XR, and wearable experiences. This is an observation of current pages, not a launch date.
- **2024-05** — In a published first-person essay, Kaminka reflected on building a consumer company from Israel and its evolution from music into drawing.
- **2023-06** — Published an essay on augmented reality for creative hobbies.

## Links

- Website: https://www.hellosimply.com/
- LinkedIn: https://www.linkedin.com/in/yuvalkaminka
- Twitter/X: https://x.com/yuvalkaminka
- Facebook: https://www.facebook.com/yuval.kaminka

---

Profile page: https://yespress.io/yuval-kaminka
Published by YesPress — https://yespress.io
Last updated: 2026-10-07