# Yunha Kim

> Yunha Kim is the San Francisco-based founder and chairwoman of Sleep Reset, formerly its CEO. She previously founded Locket, acquired by Wish in 2015, and Simple Habit, acquired by Ingenio in 2023. A Duke graduate and former Stanford MBA student, she also serves on the San Francisco SPCA’s board of directors.

- **Role:** Founder & Chairwoman at Sleep Reset
- **Organizations:** Sleep Reset, Simple Habit, Locket, Wish, Jefferies, San Francisco SPCA
- **Education:** High school, Oregon Episcopal School, Bachelor’s degree in Economics and Chinese; magna cum laude, Duke University, MBA studies; left without completing the degree to build Simple Habit, Stanford Graduate School of Business
- **Known for:** Founded Locket, acquired by Wish in 2015., Founded Simple Habit, acquired by Ingenio in 2023., Named to Forbes 30 Under 30 in Consumer Technology in 2017.

## Career timeline

- **2007** — Graduated from Oregon Episcopal School.
- **2011** — Graduated from Duke University; later worked in investment banking at Jefferies.
- **2013** — Co-founded Locket, a mobile lock-screen company.
- **2015** — Wish acquired Locket and announced Kim would become head of growth.
- **2016** — Founded Simple Habit and left Stanford business school to focus on it.
- **2017** — Participated in Y Combinator’s Winter 2017 batch and appeared on Shark Tank; no television deal was completed.
- **2018** — Simple Habit announced a $10 million Series A led by Foundation Capital.
- **2022** — Sleep Reset launched out of beta in June; Kim publicly announced joining the SF SPCA board that year.
- **2023** — Ingenio announced its acquisition of Simple Habit on March 29; the seller rebranded as Sleep Reset, Inc.
- **2026** — Returned to Oregon Episcopal School as commencement speaker, identified as Sleep Reset’s founder, chairwoman and former CEO.

## Achievements

- Founded Locket, acquired by Wish in 2015.
- Founded Simple Habit, acquired by Ingenio in 2023.
- Named to Forbes 30 Under 30 in Consumer Technology in 2017.
- Led Simple Habit through a $10 million Series A announced in November 2018.
- Serves on the San Francisco SPCA board of directors.

## Latest updates

- **2026-06** — Delivered the June 13 Oregon Episcopal School commencement address; the school identified her as Sleep Reset’s founder, chairwoman and former CEO.

## Links

- Website: https://www.thesleepreset.com/
- LinkedIn: https://www.linkedin.com/in/yunhajudykim
- Twitter/X: https://twitter.com/YunhaJKim
- Instagram: https://www.instagram.com/yunhajkim/

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Profile page: https://yespress.io/yunha-kim
Published by YesPress — https://yespress.io
Last updated: 2026-10-21